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Optimizing your hotel database: Quantity vs quality

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez

Haydee Fernandez

Associate Director, Customer Benchmarking & Recommendations at Cendyn

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Sales & Marketing

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Email marketing

Optimizing your hotel database: Quantity vs quality

Who is The Hotel’s Customer?

Who is The Hotel’s Customer?

Knowing your customers is the foundation of successfully expanding your hotel business and, there are plenty of hotel customer groups requiring identification and quantification, including:

Tom Engel

Founder, T.R. ENGEL Group LLC

T.R. ENGEL Group, LLC

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Sales & Marketing

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Market Segments

Who is The Hotel’s Customer?

Why fewer options means more bookings

Why fewer options means more bookings

Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel gues...

Karen Stephens

Chief Marketing Officer, Revinate

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Sales & Marketing

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Revenue Management

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Digital Marketing

Why fewer options means more bookings

Dynamic Budgeting: Redefining the True Cost of Visibility

Dynamic Budgeting: Redefining the True Cost of Visibility

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lo...

Piergiorgio Schirru

Piergiorgio Schirru

Executive Vice President & Board Member at Blastness

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Sales & Marketing

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Digital Marketing

Dynamic Budgeting: Redefining the True Cost of Visibility

Tambourine Wins Seven Viddy Awards for Excellence in Video Production

Tambourine, the Fort Lauderdale-headquartered marketing technology company serving hotels, resorts, and tourism destinations worldwide, announces its Photo and Video Production Division has earned seven Viddy Awards in this year’s competition.

Tambourine

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Sales & Marketing

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Awards and Accolades

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Lodging Industry

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Tambourine Wins Seven Viddy Awards for Excellence in Video Production

Winning the holiday rush: Top trends and proven plays for BFCM | A Revinate webinar

In this week’s episode of Hotel Moment, we’re featuring a webinar from our series, Hotel Moment Deep Dive, to get you prepped. Black Friday, Cyber Monday, and Travel Tuesday are fast approaching, and we’re sharing the information you need to capital...

Revinate, Inc.

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Sales & Marketing

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Revenue Management

Winning the holiday rush: Top trends and proven plays for BFCM | A Revinate webinar

Emotion, AI, and the Human Touch: Insights from Sébastien Félix of Influence Society

We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI is transforming the way properties desi...

Shiji Group

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Sales & Marketing

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Chatbots, Robotics & AI

Emotion, AI, and the Human Touch: Insights from Sébastien Félix of Influence Society

The Future of Hotel Distribution Is Holistic, Not Just About AI - The Voice of a Hotelier

When the latest State of Distribution report landed earlier this year, it did more than summarize industry trends—it offered a rare panoramic view of how hotel commercial teams are evolving in real time. Built in collaboration with RateGain, HEDNA, ...

RateGain Technologies Limited

RateGain Technologies Limited

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Sales & Marketing

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Chatbots, Robotics & AI

The Future of Hotel Distribution Is Holistic, Not Just About AI - The Voice of a Hotelier

Turn Demand into Revenue During the Holiday Season With an Omnichannel Approach

The holiday season is a pivotal time for the hospitality industry, and in 2025, the digital landscape is more complex than ever. When we look at Google Insights for holiday travel over the past several years, the most compelling trend is the surge w...

Alyssa DeClement

Alyssa DeClement

Vice President, Customer Success – Hospitality, Milestone Inc.

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Sales & Marketing

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Revenue Management

Milestone Inc.

10 Ways Automation Can Transform Your Hotel

10 Ways Automation Can Transform Your Hotel

What’s the biggest challenge you face running a hotel today? Rising guest expectations, fewer staff, or the constant race against time? Well, for most hotel leaders I speak with, it’s all three. And despite all the innovation, too much hotel tech st...

Linda Girrbach

Co-Founder & Head of Hospitality Consulting, RobosizeMe

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Sales & Marketing

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Chatbots, Robotics & AI

10 Ways Automation Can Transform Your Hotel