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Opinion

Forget the AI Hype. New Report Shows How Real Independent Hotels Are Using AI and What’s Actually Working

Artificial intelligence is everywhere in hospitality headlines right now. Promises of robot concierges, self-learning revenue systems, and smart room everything dominate the conversation. But while the industry debates what’s possible, a quiet shift...

Bobby Marhamat
TakeUp
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Property Technology
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Revenue Management
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Boutique & Lifestyle
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Chatbots, Robotics & AI
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Bobby Marhamat
by Bobby Marhamat
1 October 2025TakeUpBoutique & Lifestyle
TakeUp
AXIS Architecture + Design Completes the 1 Hotel Seattle Luxury Hotel Brand Conversion and Renovation
Press Release

AXIS Architecture + Design Completes the 1 Hotel Seattle Luxury Hotel Brand Conversion and Renovation

AXIS Architecture + Design, the noted and award-winning West Coast hospitality design, hotel renovation, multi-family residential design, and affordable housing architectural design firm, is proud to celebrate the completion of their latest luxury h...

AXIS Architecture + Design
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Environment & Sustainability
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Boutique & Lifestyle
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Hotel Openings
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Luxury Travel
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AXIS Architecture + Design Completes the 1 Hotel Seattle Luxury Hotel Brand Conversion and Renovation19 September 2025AXIS Architecture + DesignBoutique & Lifestyle
AXIS Architecture + Design Completes the 1 Hotel Seattle Luxury Hotel Brand Conversion and Renovation
Boutique Hospitality’s Boldest Voices Unite
Press Release

Boutique Hospitality’s Boldest Voices Unite

The 14th Annual Boutique Hotel Owners Conference, presented by the Boutique & Luxury Lodging Association (BLLA), officially opens its doors this September 29–30 in the serene setting of Westlake Village, California, welcoming a curated group of glob...

Boutique Lifestyle Leaders Association (BLLA)
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Boutique & Lifestyle
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Events & Conferences
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Innovation
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Boutique Hospitality’s Boldest Voices Unite10 September 2025BLLABoutique & Lifestyle
Boutique Hospitality’s Boldest Voices Unite
Supplier News

MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection

Influence Society, a leading digital marketing agency specializing in high-end hospitality, has been selected by MyBoutiqueHotel, a Paris-based curator of boutique hotels and design accommodations worldwide, to lead its international digital growth ...

Influence Society
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Boutique & Lifestyle
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Digital Marketing
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Brand Marketing
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Partnerships, Mergers & Acquisitions
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MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection 9 September 2025Influence SocietyBoutique & Lifestyle
MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection
Nomada Hotel Group Joins BLLA to Enrich Team Community Through Education, Networking & Support
Press Release

Nomada Hotel Group Joins BLLA to Enrich Team Community Through Education, Networking & Support

Nomada Hotel Group, a private collection of boutique lifestyle properties, is proud to announce its elevated partnership with the BLLA (Boutique & Luxury Lodging Association). Through this membership, Nomada aims to deepen its commitment to professi...

Boutique Lifestyle Leaders Association (BLLA)
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Boutique & Lifestyle
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Partnerships, Mergers & Acquisitions
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Nomada Hotel Group Joins BLLA to Enrich Team Community Through Education, Networking & Support 4 September 2025BLLABoutique & Lifestyle
Nomada Hotel Group Joins BLLA to Enrich Team Community Through Education, Networking & Support
Supplier News

Marugal-Owned Palacio de Tavira Partners with Influence Society to Launch High-Performing Website for its Opening

Influence Society has partnered with the newly restored Palacio de Tavira for its opening, launching a high-performing website designed to serve as the property’s primary booking and revenue channel. Set in the meticulously renovated former Palacio ...

Influence Society
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Property Technology
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Boutique & Lifestyle
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Partnerships, Mergers & Acquisitions
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Luxury Travel
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Marugal-Owned Palacio de Tavira Partners with Influence Society to Launch High-Performing Website for its Opening26 August 2025Influence SocietyBoutique & Lifestyle
Marugal-Owned Palacio de Tavira Partners with Influence Society to Launch High-Performing Website for its Opening
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz
Filipe Machaz
GuestCentric Co-Founder & VP of North America Operations
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Search Marketing
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Chatbots, Robotics & AI
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Filipe Machaz
by Filipe Machaz
22 August 2025GuestCentric SystemsBoutique & Lifestyle
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Hotel Budget Season: Are you Ready for 2026?
Opinion

Hotel Budget Season: Are you Ready for 2026?

How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Have you gone over what next year will look like in terms of performance, and does it describe all actions in detail? Does ev...

Remko West
Remko West
COO & co-founder at Xotels
Xotels
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Sales & Marketing
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Boutique & Lifestyle
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Finance & Accounting
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Remko West
by Remko West
14 August 2025Xotels Boutique & Lifestyle
Hotel Budget Season: Are you Ready for 2026?