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How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz
Filipe Machaz
GuestCentric Co-Founder & VP of North America Operations
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Search Marketing
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Chatbots, Robotics & AI
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Filipe Machaz
by Filipe Machaz
22 August 2025GuestCentric SystemsBoutique & Lifestyle
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Hotel Budget Season: Are you Ready for 2026?
Opinion

Hotel Budget Season: Are you Ready for 2026?

How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Have you gone over what next year will look like in terms of performance, and does it describe all actions in detail? Does ev...

Remko West
Remko West
COO & co-founder at Xotels
Xotels
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Sales & Marketing
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Boutique & Lifestyle
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Finance & Accounting
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Remko West
by Remko West
14 August 2025Xotels Boutique & Lifestyle
Hotel Budget Season: Are you Ready for 2026?
Romeo Bravo Software Joins BLLA’s Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality
Press Release

Romeo Bravo Software Joins BLLA’s Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality

The Boutique & Luxury Lodging Association (BLLA), the foremost organization dedicated to advancing the world of independent boutique and luxury lodging, proudly announces Romeo Bravo Software (RBS) as the newest member of its exclusive Inner Circle ...

Boutique Lifestyle Leaders Association (BLLA)
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Property Technology
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Boutique & Lifestyle
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Partnerships, Mergers & Acquisitions
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Romeo Bravo Software Joins BLLA’s Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality12 August 2025BLLABoutique & Lifestyle
Romeo Bravo Software Joins BLLA’s Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality
The Women in Travel & Hospitality Conference 2025 Marks Record-Breaking Success and Celebrates the Power of Female Leadership
Press Release

The Women in Travel & Hospitality Conference 2025 Marks Record-Breaking Success and Celebrates the Power of Female Leadership

The Women in Travel & Hospitality Conference, powered by BLLA (The Boutique & Luxury Lodging Association) and the Travel Industry Executive Women’s Network (TIEWN), drew leaders from across the globe for its most transformative gathering yet on July...

Boutique Lifestyle Leaders Association (BLLA)
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Boutique & Lifestyle
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Events & Conferences
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The Women in Travel & Hospitality Conference 2025 Marks Record-Breaking Success and Celebrates the Power of Female Leadership31 July 2025BLLABoutique & Lifestyle
The Women in Travel & Hospitality Conference 2025 Marks Record-Breaking Success and Celebrates the Power of Female Leadership
Supplier News

Carbon-neutral fridge magnets, serving as miniature portraits of coastal hotels and resorts

For hotels and resorts nestled in tropical paradises, the guest experience is woven from sun, ocean, and vibrant local culture. But how do you capture this unique magic in a keepsake that is both meaningful and sustainable? Glintspot collection of c...

GCS TIMES GROUP COMPANY LIMITED
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Boutique & Lifestyle
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Miscellaneous
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Innovation
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Guest Experience
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Carbon-neutral fridge magnets, serving as miniature portraits of coastal hotels and resorts25 July 2025GCS TIMES GROUP COMPANY LIMITEDBoutique & Lifestyle
Carbon-neutral fridge magnets, serving as miniature portraits of coastal hotels and resorts
15 Revenue Management Myths & Misconceptions
Opinion

15 Revenue Management Myths & Misconceptions

Think revenue management is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of these misconceptions is draining your hotel’s profits...

Remko West
Remko West
COO & co-founder at Xotels
Xotels
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Sales & Marketing
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Revenue Management
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Boutique & Lifestyle
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Remko West
by Remko West
17 July 2025Xotels Boutique & Lifestyle
15 Revenue Management Myths & Misconceptions
Why It’s Time for Boutique Hotels to Flip the Tech Stack
Opinion

Why It’s Time for Boutique Hotels to Flip the Tech Stack

Independent hoteliers are bombarded daily with technology vendors pitching miracle solutions. Everywhere you turn, there’s another acronym, another platform, another promise to "transform" your property—if only you buy their product first.

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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Property Technology
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Boutique & Lifestyle
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Guest Experience
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Pedro Colaco
by Pedro Colaco
11 July 2025GuestCentric SystemsBoutique & Lifestyle
Why It’s Time for Boutique Hotels to Flip the Tech Stack