Hotel Marketing Trends to Help Increase Revenue Throughout the Year

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We,...

Kara Freedman

Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown

Hilton

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Environment & Sustainability

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Social Media

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Digital Marketing

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Opinion

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to ...

Tristan Heaword

Founder

three&six

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Revenue Management

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Search Marketing

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Digital Marketing

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Advertising

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Opinion

Connect with travelers on Black Friday, Cyber Monday, Travel Tuesday

Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity.

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

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Sales & Marketing

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Advertising

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Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton

Senior Digital Marketer

three&six

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Search Marketing

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Social Media

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Digital Marketing

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Advertising

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Opinion

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto

Founder | CEO | Futurist

Travel Singularity

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Sales & Marketing

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Search Marketing

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Digital Marketing

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Advertising

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Opinion

Demystifying PMax for hotels: A balanced perspective on transparency and control

Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your b...

Carly Ferranolo

SEM Team Lead at Cendyn

Cendyn™

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Sales & Marketing

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Digital Marketing

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Opinion

What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?

Background - Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative, citing “the amount of work it would take to move away from cooki...

Max Starkov

Hospitality & Online Travel Tech Consultant

NYU

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Search Marketing

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Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword

Founder

three&six

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Revenue Management

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Digital Marketing

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Advertising

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Opinion

Why hotels shouldn’t rely on ROAS to measure the success of a campaign

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign w...

Tina Markowitz

Vice President of Digital Marketing Media & Analytics at Cendyn

Cendyn™

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Sales & Marketing

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Advertising

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Opinion

TravelAds tips and tricks to boost hotel bookings

To help you efficiently and effectively boost bookings and meet your advertising goals, our digital experts consistently analyze our exclusive first-party data. This data contains valuable insights including travel trends, market conditions, travel ...

Haley White

Director of Business Development, Expedia Group Media Solutions

Expedia Group Media Solutions

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Sales & Marketing

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