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The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Opinion

The Unfiltered Feed: Influencers Trading Perfection for Authenticity

Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so... fake. And, you’ve probably guessed it: people are all over it.

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Patrick Landman
by Patrick Landman
9 May 2025WIWTSocial Media
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
Opinion

10 Questions Hoteliers Are Asking About Social Media (And Answers!)

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming,...

Cassady Quintana
Cassady Quintana
Brand Ambaassador
Travel Media Group
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Social Media
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Digital Marketing
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Content Marketing
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Cassady Quintana
by Cassady Quintana
30 April 2025Travel Media GroupSocial Media
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
The Hotel Influencer Marketing Model is Broken
Opinion

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal bran...

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
10 April 2025WIWTSocial Media
The Hotel Influencer Marketing Model is Broken
Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025
Opinion

Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025

Let’s face it: the standard hotel Instagram post has become all too familiar. A perfectly fluffed bed. A sun-drenched suite. A caption reading something like, Your dream escape awaits. Book now. Sure, the photo might be beautiful. The lighting is ju...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Social Media
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DJ Vallauri
by DJ Vallauri
3 April 2025Lodging InteractiveSocial Media
Top 10 Ways to Make Your Hotel’s Social Media Stand Out in 2025
Supplier News

Marketing multi-location hotels: The ultimate guide

Hotel chains with strict brand guidelines often deliver some of the most consistent marketing in the industry — a major benefit for travelers who value reliability. But when corporate dictates the same voice for every hotel, the messaging can feel g...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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Social Media
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Digital Marketing
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Marketing multi-location hotels: The ultimate guide27 March 2025LighthouseSocial Media
Marketing multi-location hotels: The ultimate guide
Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’
Press Release

Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’

Pioneer of French luxury hospitality, Sofitel is redefining storytelling with Sofitel Encounters — an innovative video series that takes audiences through a unique blend of elegance, humour, and cinematic artistry. Launching on 17th March 2025, the ...

Accor
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Sofitel
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Social Media
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Brand Marketing
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Luxury Travel
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Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’26 March 2025AccorSocial Media
Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’
Press Release

Indian Travellers Go Global: Safety, Social Media and Sustainability Stand Out in New MMGY Study

As India rapidly matures in global and economic influence, so does the buying power of its vast and adventurous travelling population. According to new research by MMGY Travel Intelligence, passport-carrying adults in India intend to spend an averag...

MMGY Global
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Environment & Sustainability
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Safety & Security
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Social Media
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Consumer Trends
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Indian Travellers Go Global: Safety, Social Media and Sustainability Stand Out in New MMGY Study21 March 2025MMGY GlobalSocial Media
Indian Travellers Go Global: Safety, Social Media and Sustainability Stand Out in New MMGY Study
Press Release

PolyU Study Reveals Dynamics of Destination Competitiveness

With the rise of social media and online review platforms, understanding the rapidly evolving factors that influence the competitiveness of destination has become transparent for tourism authorities aiming to attract and retain visitors. Thanks to a...

School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University
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Social Media
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Destination Marketing
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Big Data
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PolyU Study Reveals Dynamics of Destination Competitiveness21 March 2025Hong Kong PolyUSocial Media
PolyU Study Reveals Dynamics of Destination Competitiveness