Inside the Modern Hotel Program: How Corporate Travel Managers Are Redefining Sourcing and Strategy
As managed hotel programs undergo a period of rapid transformation, companies and their corporate travel managers are rethinking how they source, negotiate and manage hotel stays. Travel buyers are looking to embrace more flexible rate strategies, modernize request-for-proposal (RFP) processes and adapt to the expectations of a next-generation workforce—all while navigating rising costs and persistent program gaps.