Reports

Online Travel and Demographics | eMarketer.com

The 55-and-older crowd isn't about to spend retirement tending the garden. A February 2007 Hitwise study found that slightly more women than men visit online travel sites, and that nearly a quarter of visitors are ages 55 and older. The age distribution is worth noting because lifestyle trends are altering the types of trips people take and the way they plan and book travel. Those 55 and older will increase substantially as a percentage of the population during the next 10 years. Yet Web-based resources tailored specifically for that group have been lacking.