Sales & Marketing Reports - Hospitality Net

February 10, 2009

2009 Industry Outlook: Tourism, Hospitality & Leisure | Deloitte

After several years of healthy growth, 2009 is expected to be much tougher for the U.S. tourism, hospitality and leisure (THL) industry. The combination of a housing debacle, credit crunch and rising unemployment has placed the nation’s economy at or near recession – leaving fewer discretionary dollars available for consumers’ leisure travel and other forms of entertainment. Corporations, meanwhile, are implementing cost-cutting measures such as reducing employee air travel and scaling back or eliminating group meetings at convention hotels and destination resorts.

Deloitte Development LLP

Report

February 10, 2009

Hitwise Monthly Travel Category Report - January 2009

Traffic Distribution Analysis: 37.18% of all visits to the online 'Travel' industry went to the top 10 websites for the month of January, 2009. 46.24% went to the top 20 websites and 67.63% went to the top 100 websites. Visit Duration Analysis: The average visit duration for visits to the online 'Travel' industry was 9 minutes, 21 seconds for the month of January, 2009. This is a minimal increase from last months average visit duration of 8 minutes, 49 seconds. Sites That Entered and Left the Top 100: The monthly churn in the Top 100 in the 'Travel' industry for the month of January, 2009 based on visits was 14.0%, which means that 14 websites in this industry's Top 100 rankings have changed since December, 2008.

Experian

Report

January 12, 2009

French Hotel Industry sees growth as uncertainty looms | MKG Reports

According to end-of-year results released by MKG Hospitality's database Hotel CompSet, the French hotel industry has secured positive growth in 2008, if ever so slightly, as it prepares to tackle this year's economic recession.

Hospitality ON

France

Report

January 12, 2009

Hitwise Monthly Travel Category Report - December 2008

38.01% of all visits to the online 'Travel' industry went to the top 10 websites for the month of December, 2008. 47.08% went to the top 20 websites and 68.32% went to the top 100 websites. The average visit duration for visits to the online 'Travel' industry was 8 minutes, 49 seconds for the month of December, 2008. This is a minimal decrease from last months average visit duration of 8 minutes, 53 seconds. The monthly churn in the Top 100 in the 'Travel' industry for the month of December, 2008 based on visits was 7.0%, which means that 7 websites in this industry's Top 100 rankings have changed since November, 2008.

Experian

Report

January 12, 2009

Critical Issues Facing Indian Hospitality | An HVS White Paper

During HVS’s past 12 years in India, we have had the opportunity to play a critical role in the decisionmaking process for a vast number of existing hotels for valuations or hotel feasibility projects under different stages of development. We have also become a powerhouse for research and information related to the hospitality industry. All through this, we have remained a silent observer and preferred not to comment on the dynamics of the tourism sector or matters relating to infrastructure and regulatory issues that touch upon hospitality.

HVS

Report

January 7, 2009

Extended Stay Looks To Outperform Industry | hotelnewsnow.com

The extended-stay segment is not immune to the challenges the hotel industry is facing during the current recession, but it has weathered the storm better than most. Extended-stay hotels historically have focused on attracting hotel guests for longer periods of time than traditional hotels and often quote weekly and monthly, along with nightly rates.

HotelNewsNow

Report

January 7, 2009

Video: (Part 1) STR's Mark Lomanno discusses STR's revised U.S. 2009 projections | hotelnewsnow.com

Mark Lomanno discusses STR's revised 2009 projections, revenue management and rate integrity in the first installment of an exclusive two-part video interview.

HotelNewsNow

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Hospitality Net

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Mews

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December 23, 2008

Tourism will be a Key Factor in the Global Drive out of Recession and a Strong Contributor to a Long Term Green Economic New Deal | UNWTO Reports

Tourism is facing increasingly difficult conditions as the global economy deteriorates and Asia and the Pacific, one of fastest growing tourism regions in the world, is also strongly feeling the impact of the global slowdown. But, as concluded by the over 100 experts from 25 countries gathered in Guilin for the 2nd UNWTO Conference on Tourism Trends and Outlook, tourism can be one of the key sectors contributing to overcome the current economic difficulties and can play a vital part in a long term green economic new deal.

UN Tourism

Report

December 19, 2008

PATA Travel Monitor gives some cause for optimism

Figures reported in PATA's Travel Monitor for the third quarter of 2008 reflect the growing impact of the global economic downturn on travel and tourism across the Asia Pacific region. But the Monitor, which analyses international arrivals figures obtained exclusively by PATA, also indicates cause for optimism in certain destinations.

PATA

Report

December 19, 2008

HeBS 2009 Internet Marketing & Strategy Brief

Over the past year, many of our clients have expressed their fears concerning the effect of the economy on their revenues, and they wonder what’s to come in 2009. They ask us if they should cut their marketing budgets to save costs, if they should put a hold on their advertising, if they should wait awhile before redesigning their out-of-date website. They ask us if they should lower their prices to match the hotel across the street. The answer is that hoteliers MUST continue with their online marketing efforts, and that they cannot afford to cut their online marketing spend if they want to remain competitive in the marketplace. Even with this expected decline in travel demand due primarily to the current economic environment, online travel bookings in 2009 are projected to grow by 10.5% and reach $116.1 Billion (eMarketer), primarily as a result of the dramatic shift from the offline to online channel. However, while you should not cut your marketing spend or discontinue your online marketing efforts, it is more important now than ever to take on a ROI-centric marketing approach. Stick to proven marketing tactics!

Report

December 10, 2008

Hitwise Monthly Travel Category Report - November 2008

39.36% of all visits to the online 'Travel' industry went to the top 10 websites for the month of November, 2008. 48.24% went to the top 20 websites and 69.03% went to the top 100 websites. The average visit duration for visits to the online 'Travel' industry was 8 minutes, 53 seconds for the month of November, 2008. This is no change from last months average visit duration of 8 minutes, 53 seconds. The monthly churn in the Top 100 in the 'Travel' industry for the month of November, 2008 based on visits was 10.0%, which means that 10 websites in this industry's Top 100 rankings have changed since October, 2008.

Experian

Report

December 9, 2008

Deloitte: Tourism in the United Arab Emirates will be affected by global recession

Analysis presented by Deloitte to hospitality leaders in the Middle East this week reports that despite tourist arrival and hotel performance growth to September, tourism volume in the United Arab Emirates (UAE) will slow due to the current economic conditions facing the important European outbound market. The analysis was shared during the Deloitte Global Tourism, Hospitality and Leisure industry meeting and lunch, the first to be held in the Middle East.

Deloitte

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Mews

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December 8, 2008

The Mood of the European Meetings Industry Market | Research Report

The results that follow suggest that 2008 was a good year for most organisers in comparison to 2007, and the experience of cancellations or other problems as a result of the global economic situation has only been felt very recently. However there is real concern about business levels for next year with 64% saying the economic climate and pressure to reduce costs is the key factor of influence for next year. 39% already see a decrease in budgets for next year and over 30% are predicting fewer events or are unsure whether the volume of events will remain consistent. However the number of elegates attending and the duration of events are expected to remain very similar to this year.

Report

December 2, 2008

UNWTO: Revitalizing Tourism and Confronting Crises

Tourism stakeholders’ preparedness and effective and accurate communication are among the key factors to substantially mitigate potential negative impacts of crises on tourism. Effective crisis preparation was addressed during the ‘International Conference on Revitalization of Tourism and Confronting Crises’ (Chengdu, China, 16-18 November). Through www.SOS.travel UNWTO assists its Members and the tourism industry in natural and man made crises response. Specifically on the actual global economic downturn, UNWTO’s recently launched Resilience Committee will provide short-term analysis and prospects to help the sector better asses the impact of the current situation on tourism performance.

UN Tourism

Report

December 2, 2008

UNWTO: 'Tourism will Experience Downturn over the Next Six Months'

In the face of the global economic downturn, international tourism will experience less and probably negative growth over the next six to nine months, alongside all major economic sectors. The challenges posed by the economic scenario were discussed at the ‘Conference for the Middle East and Mediterranean Region on Tourism - Responding to a Turbulent Economy’ (Sharm El Sheikh, 23-24 November), which also underscored tourism’s potential to foster growth, exports and employment, particularly in developing countries. The Conference called for active government support of the sector.

UN Tourism

Report

November 24, 2008

Too Many Rooms at the Inn: How Hospitality Companies Can Thrive in Hard Times | Deloitte Podcast

The combination of a housing crisis, credit crunch and high commodity prices are leaving fewer discretionary dollars for travel. Businesses are slashing their travel budgets, and more cash-starved Americans are reluctantly settling for “staycations” — foregoing excursions to Paris and Mount Rushmore in favor of backyard barbeques. Hospitality companies are going to have to make some fundamental changes if they want to adjust in this new business environment.

Deloitte Development LLP

Report

November 21, 2008

Hotels: managing in a downturn | PricewaterhouseCoopers

No hotel business is likely to be immune to the effects of an economic recession and although this time it may be different in terms of the unprecedented circumstances that are driving the slowdown, businesses still need to ensure they address key fundamental priorities such as a hands on approach to cash management, taking stakeholders with them and managing the cost base. In a second article from this edition of Hospitality Directions Europe, November 2008 we present the results of our experience and research during past recessions, what’s different this time and what owners and operators can do to protect themselves in such a volatile and unpredictable market.

PwC (UK)

Report

November 21, 2008

UK hotels forecast: the bigger the boom, the bigger the bust | PricewaterhouseCoopers

UK hotels forecast: the bigger the boom, the bigger the bust is our latest UK hotels forecast. After five years of unbroken revenue growth, September ushered in a period of volatile trading for the sector. The deteriorating economic environment and travel outlook seems likely to mark a change of fortune for UK hotels with buyers, not sellers, of hotel rooms very much in the driving seat again as consumer spending shifts. In a classic boom and bust sector, it's happening again. Our report gives the outlook for hotels in London, the provinces, Manchester, Edinburgh and Birmingham.

PwC (UK)

Report

November 14, 2008

HNN discusses opportunities and challenges facing the industry | IH/M&RS 2008

During this week's International Hotel/Motel & Restaurant Show® 2009 (IHMRS) in New York City, Hotel News Now (hotelnewsnow.com) caught up with a few hospitality leaders to discuss opportunities and challenges facing the hospitality industry. Now that the election is over, what does 2009 hold for the hospitality industry?

HotelNewsNow

Report

November 12, 2008

Luxury hotels face headwinds

As I prepare for the annual meeting of the owners and operators of Leading Hotels of this weekend, I am struck by the rapidly changing performance of luxury hotels in the U.S. During the last upturn, between 2004 and 2006, we reported that hotels in this chain scale achieved double-digit RevPAR growth in all three years. During these heady days the notion of luxury hotels as “recession proof” came into being. Now that a real recession is shaking the U.S. economy and consumer confidence, we observed that RevPAR year-to-date through September dropped 0.8 percent. This drop is a function of the decrease in occupancy (-2.9 percent) and the increase in ADR of around +2.1 percent. While demand continued to increase (+1.4 percent year-to-date), the past performance of this chain scale has attracted a slew of new luxury hotels over the last couple of years. Through September, the number of luxury hotel rooms increased 4.4 percent. And several luxury projects are still under development are slated to open in 2009.

By Jan Freitag, National Director, Hospitality Market Analytics, HotelNewsNow