Sales & Marketing Reports - Hospitality Net

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July 22, 2009

PhoCusWright FYI: Tour operators have steadily lost market share to online travel agencies | But do not count them out

The U.S. is something of an odd duck within the global leisure travel market. It has the largest travel market in the world, more or less on par with the entire European Union, and yet the U.S. packaged travel and tour market is, by comparison, remarkably small. To get a sense of just how tiny, take a look at Figure 1 below. The U.S. market is more than three times the size of Europe's largest market, the U.K., and yet the latter's tour and package market is 50% larger.

July 22, 2009

New National Travel MONITOR℠ Survey Reveals Shifting Accommodation Preferences

The current economic environment is apparently influencing consumers’ interest in certain types of lodging accommodations as revealed in the just-released Ypartnership/Yankelovich 2009 National Travel MONITOR℠. Compared to last year, preference for independently operated hotels and resorts is up, while preference for chain-affiliated properties is declining. Leisure travelers are also more likely to cite “value for the price” as a key consideration when selecting lodging accommodations.

July 17, 2009

U.S. hotel Pipeline for June 2009 | STR

The total active U.S. hotel development pipeline includes 4,690 projects with 501,476 rooms, according to the June 2009 STR/TWR/Dodge Construction Pipeline Report released this week. This represents a 4.1-percent decrease in the number of rooms in the total active pipeline compared to May 2009 and a 24.5-percent decrease compared to June 2008. The total active pipeline data includes projects in the In Construction, Final Planning and Planning stages, but does not include projects in the Pre-Planning stage.

June 24, 2009

Cornell Study Finds that Lower Hotel Prices Cost Hotels Money in Good Times and Bad

When close competitors cut their prices, the temptation for hotel operators is to follow with reductions of their own. While that strategy may increase occupancy, it reduces revenue per available room (RevPAR), when compared to a hotel’s competitive group. This is the key finding of a new study from Cornell's Center for Hospitality Research, “Competitive Pricing in Uncertain Times,” by Cathy A. Enz, Linda Canina, and Mark Lomanno.

June 16, 2009

Global Hotel Brand Ranking 2009 | MKG Hospitality

The world's top 20 chain hotel brands together saw their global room supply increase by 3.5% by the beginning of 2009. La Quinta Inns & Suites joined the group this year, whilst three brands experienced a positive position change: Hampton Inn moved up one spot to seventh; Ibis moved three places to 15th; and Crowne Plaza Hotels & Resorts jumped two spots to 17th.

June 1, 2009

DMOs are Centrally Positioned to Influence Travelers | PhoCusWright FYI

With a national, state or local mandate to stimulate and influence tourism and visitor spending, destination marketers stand apart from the traditional for-profit travel intermediary. DMOs, CVBs and NTOs must partner with, empower and compete against online travel agencies, tour operators and suppliers when it comes to travel marketing.

May 29, 2009

New National Travel MONITOR Reveals Changes In Leisure Travelers' Online Search Behavior

While the percentage of leisure travelers who report making reservations online has grown more than thirty-seven percent (37%) since the year 2000, "Consumers' search behavior has changed in recent years as people have become more familiar with search technology and the number of travel planning/purchasing sites has grown exponentially," said Peter C. Yesawich, chairman and CEO of Ypartnership.

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May 4, 2009

New Study Reveals What A Client Wants In An Agency

A recent article, written by Andrew McMains for ADWEEK.com, summarizes the results of an on-line survey (conducted by Reardon Smith Whittaker) of 184 client marketing and brand executives, including AT&T, Dunkin' Brands, Merck, Met Life and Revlon. Clients said having an understanding of their marketplace was the most important criteria for selecting an agency. "Given the challenges clients are facing in light of the economy, they need agencies that can get up to speed quickly, add smart value-added thinking, and are a trustworthy lot." said Mark Sneider, managing director at Reardon.

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April 27, 2009

HVS EMEA Hospitality Enews - Week Ending 24 April 2009

Europe's First Residence Inn Will Reside In Munich | Spend Your Lolly On Magnum Hotels Croatia | LonZim Spots A Leopard And Bags It | Abu Dhabi Welcomes Viceroy | No Restrictions On Park Inn: Four More Hotels Announced | Kiessling's Corner | The Arabian Hotel Investment Conference Is Only Eight Nights Away

March 27, 2009

Falling Room Rates Threaten To Prolong Hotel Downturn | wsj.com

The downturn in the global hotel industry could be deeper and more prolonged than expected if hotel companies continue slashing room rates. With the world's hotels experiencing falling occupancy levels, particularly in key cities such as New York and London, hotel chains are already seeing their revenues decline. Evidence from 2001 suggests that a short-term cyclical downturn could turn into a long-term problem because once room rates are cut, it can take years for them to get back to previous levels. "Rate discipline is slipping, and is now following occupancy declines," said Evolution analyst Nigel Parson.

March 16, 2009

Americans' Leisure Travel Intentions Trend Slightly Upward | travelhorizons survey shows

According to the February travelhorizons(TM) survey, the U.S. Traveler Sentiment Index(TM) rose to 90.2 in February 2009 from 78.2 in October 2008 due to an increase in the perceived "affordability of travel." The Index is a derivative of six separate statistical measures that have been tracked since March 2007, at which time the Index was pegged at 100.

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March 16, 2009

BTN's 2009 Corporate Travel Index: Domestic Business Travel Pricing Growth Slows | btnonline.com

New York, Washington, D.C., Boston, San Francisco and Chicago are the most expensive U.S. cities in which to travel to conduct business, according to Business Travel News' examination of the daily costs to stay in a hotel, eat three meals and rent a car in 100 business travel destinations in the United States. Hotel, rental car and dining costs registered only modest increases when compared with BTN's 2008 Corporate Travel Index. After years of price increases, on-the-ground T&E expenses are not likely to grow much this year as the travel industry faces the slumping demand of the recession. This year, as in the past, hotels represent the single largest component of non-air expenses, which account for about 42 percent of the travel dollar, while dining expenses, which represent 30 percent of the daily cost to do business, take a larger bite out of daily travel spending than rental car pricing.

March 13, 2009

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When reevaluating marketing plans – as most of you have had to do this year - hoteliers also need to consider whether or not they should shift marketing dollars from offline to the more measurable online initiatives, what their peers are doing, and how they can evolve with the industry without wasting valuable dollars on unproven tactics. How are hoteliers budgeting for their Internet marketing this year? Are they focusing on Web 2.0/Social Media initiatives in this recession? What percentage of business should be coming from your website?

By Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net

March 13, 2009

WTTC Results Show No Time For Rhetoric

The World Travel & Tourism Council (WTTC) today revealed the results of its 2009 Economic Impact Research at its annual ITB Berlin press conference in the presence of industry leaders from different sectors of Travel & Tourism - high-level government representatives, and its research partner Oxford Economics. "This year, the task of assessing Travel & Tourism trends and drawing up forecasts has been more challenging than ever because of all the uncertainties," Jean-Claude Baumgarten, WTTC President & CEO, announced at the launch.

March 9, 2009

Hitwise Monthly Travel Category Report - February 2009

Traffic Distribution Analysis: 37.60% of all visits to the online 'Travel' industry went to the top 10 websites for the month of February, 2009. 47.10% went to the top 20 websites and 68.31% went to the top 100 websites. Visit Duration Analysis: The average visit duration for visits to the online 'Travel' industry was 9 minutes, 20 seconds for the month of February, 2009. This is a minimal decrease from last months average visit duration of 9 minutes, 21 seconds. Travel - Website Ranks: The travel category lists those sites which are related to travel and the travel industry, including publications, travel agencies, transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.

March 5, 2009

Tourism confronting the Economic Downturn | UNWTO

The tourism industry can play a relevant post-crisis role. The sector has been negatively affected by the economic downturn and in all likelihood will continue to be in the short to medium term. This is not however the first time that tourism has suffered a setback and, if handled correctly, it looks set to bounce back stronger than before. This is one of the conclusions of the first meeting of the UNWTO Resilience Committee (TRC), which set guidelines for the tourism sector to overcome the current situation.

February 25, 2009

STR reports U.S. performance for January

HENDERSONVILLE, Tennessee -- The U.S. hotel industry posted declines in the three key performance measurements during the month of January, according to data from STR.

February 20, 2009

Global Hoteliers Expect Tough Year Ahead | Horwath HTL Global Hotel Market Sentiment Survey Shows

Hoteliers throughout the world are unanimously expecting declines in business performance for 2009 according to the Horwath HTL Global Hotel Market Sentiment Survey. In the face of the global economic downturn, it is not surprising the results of Horwath HTL’s survey indicate a tough year ahead in 2009. The survey ranked the global economic situation as the number one factor negatively influencing the market, followed by global stock market trends, and local economic trends. Mr. Damien Little, a Director for Horwath HTL based in Asia says the timing of the first global sentiment survey was a little unfortunate given the current economic crisis.

February 13, 2009

Middle East hotel performance wanes at end of 2008 | Deloitte Reports

Deloitte, the business advisory firm, confirms a five-year run of double-digit revenue per available room (revPAR) growth for hotels in the Middle East. This growth was buoyed by strong hotel performance at the beginning of 2008. Growth started to decelerate in September and dipped into the red during the month of December - down 3.2%. Commenting, Robert O'Hanlon, Tourism, Hospitality and Leisure Partner at Deloitte Middle East said: "The global economic downturn has had an impact on inbound hotel activity in the Middle East, but it is still too early to determine the full extent of the impact. The timing of Eid, when many expatriates took the opportunity to return to their home countries, combined with the backdrop of a global downturn makes it difficult to extrapolate the trend from these figures alone.

February 12, 2009

STR Global produces latest UK data for January

STR Global today released preliminary UK hotel data that shows hotels throughout the kingdom experienced difficult operating environments for the month. The daily performance data is broken down by major city and market segments. The STR Global Weekly Performance Monitor includes data for the whole of January 2009 looking at year-on-year performance in the industry’s key indicators of rate, occupancy and revenue per available room.