Luke James has been appointed as the new general manager of Address Beach Resort in Dubai. Originally from Adelaide, Australia, he holds a Bachelor's degree from the Swiss Hotel Association's International College of Hotel Management and a Diplome Culinaire d'Hôtellerie from Le Cordon Bleu. With over two decades of experience in hospitality leadership, James brings a wealth of expertise to his new role. He has been involved in the pre-opening of several prestigious properties, including Hyde Dubai, Zabeel House The Greens, and Jumeirah Muscat Bay, where he achieved notable success. His previous role as area general manager for Crystalbrook Collection in Queensland saw him manage a portfolio of luxury hotels.