Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Six Senses London will officially open on March 1, 2026, marking the brand's first destination in the United Kingdom and a key moment in its urban awakening. Located within The Whiteley in Bayswater, the hotel brings Six Senses' wellbeing-led philosophy into a city setting, introducing a different rhythm for London.
Mandarin Oriental is pleased to announce the appointment of Philippe Kronberg as General Manager of Mandarin Oriental Hyde Park, London & AVP Operations, effective from 12 January 2026.
Belmond today announced the appointment of Steve Mitchell (Mitch) as Managing Director, Global Lodges, effective immediately. This appointment reflects the brand's strategic ambition to expand its global lodge portfolio and advance its next phase of growth.
Dominic Teague has joined Waldorf Astoria London Admiralty Arch as Executive Chef.
London-based group used AI tools via Apaleo's open API platform to automate guest communications, review analysis, and voice bookings across 14 properties.
RIU Hotels & Resorts adds a new property to its RIU Plaza portfolio: the Hotel Riu Plaza London The Westminster. The new hotel builds on the success of the Hotel Riu Plaza London Victoria, which RIU opened in July 2023.
Neal Jones brings three decades of Marriott experience to his new role as President EMEA, with leadership experience in sales, marketing, and operations. As Chief Sales & Marketing Officer for EMEA, he drove commercial strategy and brand positioning across the region, strengthening Marriott's presence in key markets.
The Shepherd Mayfair will open its doors in 2026, introducing a new boutique hotel to the storied enclave of Shepherd Market. Led by Timothy Shepherd, who began the project at Buckley Gray Yeoman before progressing it through his own practice, Shepherd&, the hotel draws from the spirit of Mayfair's historic mansions, reimagined through a design approach that balances narrative, heritage and quiet luxury.
IRIS Mobile Ordering helped the luxury hotel handle 100+ orders per shift while improving accuracy and guest confidence for international visitors.
RobosizeME's OHIP-integrated solutions have saved Oracle customers over 24,000 staff hours annually through automated deposit processing and commission checking.
South Place Hotel's VIP pet strategy increased weekend dog bookings from zero to 3-5 rooms, driving higher guest spending and repeat business.
Belmond appoints Laura Magnon-Pujo as Senior Vice President, Human Resources, reporting to Dan Ruff, Chief Executive Officer. Based in London, she will lead Belmond's global HR function, shaping the company's culture and people strategy as it continues to grow its Slow Luxury philosophy worldwide.
Sheraton Grand London Park Lane, a five-star Mayfair hotel overlooking Green Park, has unveiled the newly renovated Art Deco Palm Court Lounge & Bar — home to the hotel's celebrated afternoon tea and lively cocktail bar. The transformation marks a key milestone ahead of the hotel's centenary in 2027, reimagining a heritage space for the modern guest, just in time for the festive season.
Leading serviced apartment brand Your Apartment has announced the opening of its latest property, 23 contemporary studio apartments on Tower Bridge Road, London, further strengthening the company's presence in one of the capital's most dynamic districts.
Rosewood London unveils The Chalet at Rosewood London, an immersive alpine-inspired terrace experience running from 25 November 2025 through February 2026. This winter's terrace activation marks an exciting new collaboration with Goldbergh, the Amsterdam-based luxury ski brand and The Singleton Single Malt Scotch Whisky, transforming the hotel's iconic courtyard into a sophisticated mountain retreat in the heart of London. The partnership brings together Rosewood London's renowned approach to experiential hospitality with Goldbergh's elevated take on alpine lifestyle, creating an unexpected urban escape that captures the glamour and warmth of a contemporary ski chalet
London's Kensington neighbourhood will gain a newly refurbished boutique address in January 2026 with the reopening of The Kensington Hideaway, formerly the Seraphine Kensington. Reimagined as a 59 room, literary inspired retreat, the hotel combines contemporary design with a concept that references the Royal Borough's rich literary heritage, with room categories themed around figures such as William Makepeace Thackeray, Agatha Christie, T.S. Eliot and P.L. Travers. Positioned as a lifestyle focused sanctuary just moments from Kensington Palace, the Royal Albert Hall and the Natural History Museum, the property will also feature a 35 cover restaurant and bar designed as a social hub for both guests and locals, serving playful, flavour led dishes and cocktails inspired by Kensington's literary icons. Developed and operated by JMK Group, the project follows a major investment and complete reimagining of the former hotel, with an emphasis on combining luxury, comfort and a strong sense of place; a soft opening is scheduled for mid January 2026, ahead of a full launch event later in the month.
Hilton (NYSE: HLT) today announced the West London debut of its vibrant premium-economy brand, Spark by Hilton, with the signing of Spark by Hilton London Chiswick in partnership with London Metro Hotels Ltd.
The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury in March 2026. Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property will bring The Zetter's distinctive, personal approach to hospitality to one of the capital's most storied and cultured quarters.
Hilton (NYSE:HLT) has announced a stylish new addition to its Curio Collection in the UK with the signing of The BoTree London, Curio Collection by Hilton. Set in the heart of Marylebone, the hotel is the latest addition to Hilton's expanding lifestyle portfolio and builds on its long-standing partnership with Shiva Hotels.