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Development Opening

The Chalet at Rosewood London Brings Alpine Luxury to the City

Rosewood London unveils The Chalet at Rosewood London, an immersive alpine-inspired terrace experience running from 25 November 2025 through February 2026. This winter's terrace activation marks an exciting new collaboration with Goldbergh, the Amsterdam-based luxury ski brand and The Singleton Single Malt Scotch Whisky, transforming the hotel's iconic courtyard into a sophisticated mountain retreat in the heart of London. The partnership brings together Rosewood London's renowned approach to experiential hospitality with Goldbergh's elevated take on alpine lifestyle, creating an unexpected urban escape that captures the glamour and warmth of a contemporary ski chalet

Rosewood
London, United Kingdom
Development Pipeline

Multi-million-pound boutique hotel relaunch in the heart of London

London's Kensington neighbourhood will gain a newly refurbished boutique address in January 2026 with the reopening of The Kensington Hideaway, formerly the Seraphine Kensington. Reimagined as a 59 room, literary inspired retreat, the hotel combines contemporary design with a concept that references the Royal Borough's rich literary heritage, with room categories themed around figures such as William Makepeace Thackeray, Agatha Christie, T.S. Eliot and P.L. Travers. Positioned as a lifestyle focused sanctuary just moments from Kensington Palace, the Royal Albert Hall and the Natural History Museum, the property will also feature a 35 cover restaurant and bar designed as a social hub for both guests and locals, serving playful, flavour led dishes and cocktails inspired by Kensington's literary icons. Developed and operated by JMK Group, the project follows a major investment and complete reimagining of the former hotel, with an emphasis on combining luxury, comfort and a strong sense of place; a soft opening is scheduled for mid January 2026, ahead of a full launch event later in the month.

JMK Group
London, United Kingdom
Development Opening

Hilton’s Curio Collection Strengthens Its London Roots with The BoTree Signing

Hilton (NYSE:HLT) has announced a stylish new addition to its Curio Collection in the UK with the signing of The BoTree London, Curio Collection by Hilton. Set in the heart of Marylebone, the hotel is the latest addition to Hilton's expanding lifestyle portfolio and builds on its long-standing partnership with Shiva Hotels.

Curio – A Collection by Hilton
London, United Kingdom
Development Pipeline

Whitbread secures prime mid-town site for new hub by Premier Inn

UK's largest hotelier adds Victory House, Kingsway into its London pipeline Freehold office building was purchased off market for an undisclosed sum Acquisition is Whitbread's 4th major Central London investment in 2025 - collectively totalling more than £100 million Intention is to convert the 1920s office into a circa 200-bedroom hub hotel Whitbread PLC, the UK's largest hotel company and owner of Premier Inn, has made a significant freehold hotel acquisition in Central London for its hub by Premier Inn brand.

hub by Premier Inn
London, United Kingdom
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Case Study Technology

Catching Up with The Hotel Folk: Guests, Growth, and Insights

It’s hard to believe it’s been four years since we interviewed David Scott, Chief Executive at The Hotel Folk for a case study on how the group use GuestRevu. Back in 2021, the world was just beginning to emerge from the worst of COVID. Travel was slowly finding its rhythm again, and hotels were learning how to welcome back both loyal and new guests whose expectations had shifted almost overnight.

GuestRevu
London, United Kingdom
Development Pipeline

The Zetter Group Expands with The Zetter Bloomsbury Townhouse Hotel

In early 2026, The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury — a 68-bedroom townhouse hotel set across six interconnecting Georgian buildings on Montague Street, directly opposite the British Museum. The new property will bring The Zetter's distinctive, personal approach to hospitality to one of London's most storied and cultured neighbourhoods.

The Zetter Group
London, United Kingdom