São Paulo hotel performance jumped for Design Week
March 2026 occupancy rose 13% to 67.8% while ADR increased 7.4% to BRL871.48, with peak performance on March 11.
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Formula 1 drove São Paulo hotel performance to record-highs
ADR hit BRL 1,699.90 and RevPAR reached BRL 1,573.32 during race weekend, marking the highest levels ever recorded in São Paulo's hotel market.
Marie-Brengere Chapoton has been appointed as Managing Director at Rosewood São Paulo
Rosewood São Paulo proudly announces the latest addition to its leadership team: Managing Director Marie-Berengere Chapoton. With over 25 years of experience in the luxury hospitality industry, Marie brings global expertise and visionary leadership to the hotel.
São Paulo posted record-high room rates during eventful September
A mix of events helped São Paulo’s hotel industry post its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to September preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
Sam Nazarian's SBE & Wyndham Announce Advanced Negotiations For The First HQ Hotels & Residences Property In South America
HQ Hotel São Paulo by INC Urban Developer Co-Founders, Elcio Filho and Philipe Pinheiro HQ Hotels progresses on its goal to open 50 lifestyle Hotels & Residences by 2031 in a strategic alliance with Wyndham's exclusive Registry Collection Hotels brand. The new hotel will feature restaurants from award-winning sbe chefs Katsuya Uechi and Fabio Trabocchi, alongside iconic sbe nightlife concept S-Bar. HQ Hotels & Residences, spearheaded by sbe Founder Sam Nazarian through a strategic alliance with Wyndham Hotels & Resorts, today announces it has signed a letter of intent for its first property in South America. Located in the vibrant heart of São Paulo, Brazil, the HQ Hotel São Paulo is a 100-room property (including 40 luxury suites) set to open in 2028 and marks a continuation of HQ Hotels' worldwide expansion following its inception in January 2024.
São Paulo hotel room rates reached record high in August
São Paulo posted its highest monthly average daily rate (ADR) and second highest revenue per available room (RevPAR) on record, according to August preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.
Romain Avril has been appointed as Executive Assistant Manager at Rosewood São Paulo
Romain Avril has recently joined the teams at Rosewood São Paulo with over 15 years of experience in the restaurant industry. After spending two years in Rio de Janeiro, his expertise took him to various top culinary destinations such as Dubai, Lebanon, and Morocco before joining the Royal Monceau, a Parisian Raffles hotel, where he served as the Director of Food & Beverage.
Ana Flores has been appointed as Wellness & Spa Manager at Rosewood São Paulo
With over 20 years of experience in the luxury and wellness industry, Ana Flores has opened, restructured, and enhanced numerous hotel spas in South America, Europe, and Mexico.
Fasano Announces the Opening of Fasano São Paulo Itaim
Located at Rua Pedroso Alvarenga, the new Hotel is Fasano's second in São Paulo.
Lou Ana Garcia has been appointed as Social Impact Manager at Rosewood São Paulo
Rosewood São Paulo, a metropolitan oasis mirroring the energy and heritage of Brazil, has appointed Lou Ana Garcia as its Social Impact Manager. In her role, Lou Ana will be responsible for driving, educating and engaging the property's sustainability initiatives. She will also educate the hotel's associates on the property's efforts in this space, work to implement the tracking of plastic, food waste, water and carbon, and engage with the local community to support hiring, sourcing and partnerships.
Fasano to Open 2nd Property in São Paulo, Brazil
Brazil-based luxury hospitality brand Fasano Group will open its second hotel in São Paulo with Fasano Itaim, located in the heart of the Itaim Bibi neighborhood where guests can easily reach everything from Michelin-starred restaurants and shopping centers to global office buildings. The architecture and design are spearheaded by aflalo/gasperini architects and Márcio Kogan's firm studio MK27, who have imagined interiors with a mix of contemporary décor from both Brazilian and international designers that bring sleek lines, varied textures, and natural accents. Fasano Itaim will occupy a complex spanning almost 5,000 square meters that includes other restaurants, bars, and residences - all coming together to create a lifestyle destination within an increasingly stylish neighborhood.
Hotel of the Month: InterContinental São Paulo
In this series, we go behind the front desk to learn everything from the strangest room service requests to quirky fun facts, to the most heartwarming reunions. We pick a new destination and hotel each month to give you the inside scoop.
JW Marriott Hotel Arrives in São Paulo, Brazil
JW Marriott, part of Marriott Bonvoy's portfolio of 30 extraordinary hotel brands, today announces the exciting opening of the first Marriott International luxury hotel in Brazil's largest metropolis with JW Marriott Hotel São Paulo. Acting as a haven for travelers to one of the busiest business centers in the bustling city, JW Marriott Hotel São Paulo will bring the brand's mindful principals to travelers seeking a stay that nourishes the mind, body and spirit.
Rosewood São Paulo Opens Today
Encapsulating the city's storied past and innovative future, the landmark new hotel marks a São Paulo renaissance.
Marriott International Signs Agreement to Bring JW Marriott Brand to São Paulo
Located in the heart of São Paulo´s new Financial District, JW Marriott Hotel São Paulo will make its long-awaited debut in Brazil´'s largest city.
Rosewood São Paulo Set for December Opening
Rosewood São Paulo, a metropolitan oasis mirroring the energy and heritage of Brazil, will open on December 15, heralding Rosewood Hotels & Resorts' entrance into South America and setting a new standard for luxury hospitality in São Paulo. Centrally located next to the lively Avenida Paulista, Rosewood São Paulo will be part of Cidade Matarazzo, a stylish new lifestyle development that is transforming a century-old property while preserving its historical attributes. Spearheaded by entrepreneur Alexandre Allard, highly recognized for his involvement in the renaissance of the House of Balmain and designed by leading international figures including the Pritzker Prize-winning architect Jean Nouvel and visionary designer Philippe Starck, Rosewood São Paulo will anchor the cultural mecca. Furthermore, the introduction of six unique food and beverage outlets will establish the hotel as a top destination for robust dining and entertainment experiences in São Paulo.
Tapestry Collection by Hilton Debuts in Brazil
Aiming to bring a completely different breath to the hospitality sector in São Paulo, Almenat Hotel opens its doors marking the first from the brand in South America.
Silvio Araujo has been appointed as Director of Sales and Marketing at Rosewood São Paulo
Rosewood São Paulo, the ultra-luxury hotel set to open in fall 2021 as Rosewood Hotels & Resorts' first South American property, is pleased to welcome Silvio Araujo as director of sales and marketing. In his role, Silvio will be responsible for developing and executing innovative sales and marketing strategies for all aspects of the new hotel, including its six bars and restaurants, eight distinctive event spaces and an outpost of Asaya, Rosewood's lifestyle community that provides encouraging experiences for growth and self-discovery.
Six Senses Botanique Opens in Brazil, Offering Sustainable Design, Gastronomic and Wellness Journeys
Today marks the official entry of Six Senses Botanique into the Six Senses portfolio. This emerald gem is located 2.5 hours from São Paulo and 3.5 hours from Rio de Janeiro. It lies at the confluence of three river valleys in the heart of the Mantiqueira Mountains, known as the "mountains that weep" due to the abundance of springs and rivers. For Six Senses Botanique, however, there is plenty to be happy about.
Hilton´s Canopy Brand Opens in São Paulo, Brazil
The first Canopy by Hilton property in South America, the 98-room Canopy by Hilton São Paulo Jardins welcomes guests with a lively façade designed by renowned Brazilian street artist Speto and is home to a modern sustainable Brazilian design and architecture that is locally authentic alongside the legendary comforts of Hilton. The hotel is situated in the heart of São Paulo's neighborhood of Jardins, known for its high-end clothing stores, fine dining, and a culturally rich experience with museums such as the São Paulo Museum of Image and Sound and Sao Paulo Museum of Art. Additionally, the hotel has the first clean energy gas-powered air conditioning system in Brazil.