What I Saw at HITEC 2026 That Nobody Else Is Talking About
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
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What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
What Hoteliers Really Need in 2026: Partners who simplify operations, not just more systems.
Reflections from HITEC 2026 show hoteliers are not seeking more technology but simpler, better-connected systems backed by partners who reduce complexity and stay engaged post-implementation.
By Ethan Brown, Head of Sales, Shiji
HITEC 2026 Was the Show Where Agentic Governance Reached Centerstage
A HITEC 2026 recap identifies agentic governance, Agent Management Platforms, and Guest Success Management Systems as the defining trends, with AI shifting from point tools to enterprise-wide orchestrated workflows.
By Adam Mogelonsky and Larry Mogelonsky
HITEC 2026 Welcomes More Than 6,100 Hospitality Technology Professionals to San Antonio
HITEC 2026 drew 6,100+ professionals to San Antonio's Henry B. González Convention Center, featuring 400+ exhibitors across 85,000 sq ft and a strong focus on AI, cybersecurity, and digital guest engagement.
Revinate Introduces Ivy, the Hospitality AI Decision Intelligence, Built Across Its Entire Platform
Revinate's Ivy is trained on 17 years of hospitality data and 1.1 billion guest profiles, currently powering chat resolution and call scoring, with planned expansion into automated guest communications.
GratifID Launches TIPMO at HITEC: A Game-Changing NFC-Powered Tipping Platform Delivering Real-Time Pay to Hospitality Workers
GratifID launched TIPMO at HITEC San Antonio, an NFC-based cashless tipping platform that delivers tips instantly to hospitality workers via a digital wallet, with analytics tools for operators.
Inn-Flow Introduces Expanded AI and Automation Platform Capabilities at HITEC 2026
Inn-Flow is showcasing expanded AI and automation capabilities at HITEC 2026, including a new procurement module from its Lilo acquisition, an AI-assisted inventory tool, and proactive BI alerts for accounting and labor.
Keycafe Brings Automated Hotel Key Management to HITEC 2026 with New Mews and Cloudbeds Integrations
Keycafe will demo automated key management at HITEC 2026 in San Antonio, including a live Mews PMS integration and early access preview of a Cloudbeds integration for contactless, reservation-triggered key access.
Canary Technologies Launches Agentic Sales Coordinator for Hotel Group and Event Sales
Canary Technologies' new Agentic Sales Coordinator autonomously handles hotel group and event sales workflows from first inquiry to confirmed booking, debuting at HITEC 2026 in San Antonio.
dormakaba to feature hotel staff, guest access solutions at HITEC 2026
dormakaba will exhibit at HITEC 2026 in San Antonio, showcasing digital key, cloud access management, and staff keycard solutions, including its Google Wallet hotel key deployment at Resorts World Las Vegas.
UrVenue to Showcase Experience Commerce Platform and Hospitality Innovation at HITEC San Antonio
UrVenue will exhibit its experience commerce platform at HITEC San Antonio (June 16-18, Booth #538), showcasing tools to manage and monetize non-room inventory and previewing its AI and Model Context Protocol strategy.
Agilysys to Showcase AI Driven Hospitality Technology Innovation in Three Educational Sessions at HITEC 2026
Agilysys will lead three sessions at HITEC 2026 in San Antonio covering AI-driven personalization, resort experience merchandising, and data-connected workforce strategy.
Otelier to Showcase Enhanced TruePlan Budgeting and Forecasting Platform at HITEC 2026
Otelier will demo TruePlan at HITEC 2026 in San Antonio, highlighting new features including Critique, a workflow for contextualizing variances and forecast changes across hotel portfolios.
HCN to Debut its Commerce Media Network at HITEC; White Paper to Reveal Revenue Potential for Hotels
HCN's white paper, debuting at HITEC San Antonio, claims a 500-room Boston hotel can generate $257,645 in annual net revenue via its tablet-based Commerce Media Network managing $3B+ in global ad inventory.
Actabl Launches Forward-Deployed Engineering for the Hotel Industry
Actabl's forward-deployed engineering program embeds its engineers inside hotel companies to build custom AI, analytics, and data solutions on top of its unified platform, backed by a U.S.-patented data normalization method.
RDP to Showcase Expanded Owner-Centric PMS at HITEC
RDP will demo its expanded PMS ecosystem at HITEC San Antonio (June 15-18), featuring new payment tools, owner portal upgrades, and integrations with Ascent360, Pulse, and DocuSign.
HFTP Reinforces HITEC Show Rules to Protect Exhibitors and Sponsors
HFTP is cracking down on suitcasing and unauthorized events at HITEC 2026, warning that violators will be banned from the premises and publicly identified.
Maestro PMS to Showcase Unified Hospitality Platform Driving the Next Guest Experience at HITEC San Antonio
Maestro PMS will exhibit at HITEC 2026 in San Antonio (June 15-18, Booth #2038), showcasing a unified platform with new mobile check-in, spa/wellness integration, BI analytics, and gift card tools for independent hotels.
Sirma Showcases Connected AI for Real Hospitality Operations at HITEC 2026, San Antonio
Sirma Group will exhibit at HITEC 2026 in San Antonio (June 15-18), showcasing its Vela AI agent and Travel Hospitality 360 Connect framework for enterprise-wide operational intelligence.