Milestone Internet Marketing, Inc. President and Founder invited to speak and discuss proven internet marketing strategies for hotels. Attendees will learn how to harness the vast potential of the internet and use tangible applications for profitability.
Features such as Facebook like, places, deals, and custom landing pages help businesses establish brand awareness, reputation, and increase fan base. Here are five ways to optimize a Facebook business page...
Social Media – Modern Day Comment Card | Social media today is the modern day comment card for hotels. People share their travel stories, and hotel experiences with their friends and fellow travelers. By participating in social media channels, hoteliers can find out what people like (or don't like) about their property, and then take action. They can also build a rapport with their visitors, create buzz about their property, and then manage their online reputation
Here are some tips on how hoteliers can increase their likes, fans, and followers: Search engines are now including social media activity when ranking sites on their SERPs. Such activities includes the number of new likes, the numbers of shares, the level of interactions between the hotelier and the fan/follower, etc. The purpose is to reward higher organic ranking to websites whose hoteliers are engaged with their market. The impact of social media participation on organic ranking has also been verified by Matt Cutts, head of Google's Webspam team ...
If you are still considering how important social media channels are to your marketing strategy, consider some of the following. The friendly crew from SEOMoz, lead by Andy Fishkin, has been able to run a comprehensive study on the impact of actionable social media features such as likes, tweets and shares. The news was presented at the SMX Elite in Sydney and helps bring to light the importance of social media channels on SERP's.
We were delighted to see Facebook's newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common.
Google’s new +1 button officially launched on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers.
Monitoring social media activities can be very subjective. Some organizations simply use monitoring to watch conversations; while for some, its about tracking sentiment, message reach, customer service, feedback, etc. How your organization uses social media monitoring dashboards like eBuzz ConnectTM really depends on the goal of your overall strategy.
Shifting from a "web of pages" to a "web of people," the connections we build online through social networks (Facebook, Twitter, Flickr, etc.) are playing a significant role in the results and rankings of regular search, as users of Google and Bing have started to see. While Google used to feature social search results via the "realtime" category, the online activity generated by the social circle of a user is now pulled into the regular search results.
As social media continues to grow in popularity, an increasing number of hotel guests are inclined to share their experiences with the world through these channels. It is imperative for hoteliers to keep an eye on what is being said about their hotel in the online world. Moreover, hoteliers can use this as a way to gather information needed to improve services, brand perception, and increase hotel bookings. However, it can be a tedious process for hoteliers to log in to every single social media channel, scan through hotel mentions, identify items to focus on, and determine the plan of action.
How do we define and measure the metrics for social media? We all know it needs to be done. We all know social media is important. But in the hospitality industry, how do we know that everything we do on Facebook, Twitter, and other social networks are worth our time? The pros share their thoughts on how small businesses can make the most of these tools.
Social media has been elevated from "potentially useful marketing tool" to "official search engine ranking factor". This means that for any business, the question is no longer "should I be involved in social media," but instead "in which areas of social media can I most effectively spread my message."
Any business can become actively involved in Foursquare and find potential new customers by creating a Foursquare button. Creating a button is a simple way to stay on the cutting edge of geolocation social media. The buttons allow users to create a 'to-do list' of specific locations and tasks on their Foursquare accounts, reminding them to complete things they found of interest when visiting a particular area.
Event: Search Marketing Expo (SMX) West
In this educational session, learn the huge variety in the quality and usefulness of travel company social media presences. Social media is fundamentally a conversation. And some brands on social networks just aren’t making conversation good enough .
For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain in popularity of social media channels, and we find that social media has firmly positioned itself in the tool chest for ecommerce managers and internet marketers. The smart hotelier needs to keep laser sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum Return on Investment (ROI).
Find out the best ways to market your property using Twitter – the very popular social media website. Session Topic: Twitter for Hotels: Find out the best ways to market your property using Twitter -- the very popular social media website. This session covers the following topics: Best practices to setup your Twitter profile, Managing your Twitter, account, Monitoring your Results, Integrating Twitter with your other Marketing Efforts.
Milestone Internet Marketing announced today the release of eBuzz Connect 1.3, the next generation of the award-winning online Social Media Management solution that allows hotels, restaurants, and travel businesses to monitor, manage, and respond to reviews and comments in various online channels from an integrated single interface.
Milestone Internet Marketing, Inc. announced today that it continued its award winning spree with recent multiple awards for creative hotel website design, internet marketing strategies, and innovative web applications technology. The honors came from the prestigious web award competitions including HSMAI's Adrian Awards and WMA's WebAwards
Event: Eye for Travel TDS (Travel Distribution Summit)