BERLIN - Customer Alliance, trusted by 5,000+ hospitality businesses, today announced the launch of its new, AI-first platform and the category it is built to define: guest feedback intelligence . ... As AI becomes part of daily hospitality operations, the quality and structure of a hotel's data matters more than ever.
urban hospitality markets. ... Guests will experience a fully digital and frictionless journey – from booking and WhatsApp-based check-in to AI-powered concierge services and smart in-room functionalities.
With Canary, Heimat-Liebe-Hotels is digitizing key touchpoints across the guest journey with Mobile Check-In, AI Guest Messaging, Dynamic Upsells and Digital Compendium. ... hospitality.
guest memory and preferences across stays and channels Reduce operational complexity through autonomous AI agents The biggest AI disruption in 2026 isn't a feature; it’s the Continuous Conversation ... By working closely with TrustYou, one of the most advanced technology providers in hospitality, we’ve developed a real use case that brings this ambition to life.
The industry is no longer asking whether AI matters, but what it can actually deliver in practice. ... Brian Dass, Founder and CEO of OneJourney, adds a perspective heard directly from the stage: AI will not replace SaaS platforms in hospitality but will increasingly be embedded within them.
The conversation covered bedbug prevention, pesticide-free certification, and why verified room-level data is now surfacing in AI travel search. ... The result is verifiable, room-level proof of safety that updates in real time and flows to every booking surface: OTAs, RFP responses, and now AI systems.
Klaus Kohlmayr discusses AI trust challenges and the evolving role of revenue managers in hospitality technology. ... Anything they build in AI has to meet that standard before it ships.
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production. ... Human and digital labour, side by side Uli is clear that agents are not replacing people in hospitality. The industry is built on human interaction and that does not change.
Infor's David Poprawka argues hospitality must rebuild its data foundation before AI can succeed, showcasing AR proof-of-concepts for check-in and housekeeping. ... They will be built, together with operators, in the doing. His framing: in 2026, every company is a startup, regardless of how long it has been in the market. AI is not failing hospitality.
looks like in practice. ... The hospitality tech stack today involves dozens of vendors, each operating in their own silo.
Get the foundations right before chasing AI Both Simon and Andrew were measured about AI. Walking the ITB floor, every product has AI in its headline. ... AI's real value in hospitality is turning commercial insight into timely action. That only works if the data underneath it is clean, connected and trusted. Build that first.
At ITB Berlin, Simone Puorto spoke with James Lemon, Hospitality, Travel and Leisure Global Lead at Stripe , about the state of payments infrastructure in hotels, why AI booking is harder to build for ... Then the skills, the tech team and the learnings are already in place when AI commerce matures.
The industry has too much data and not enough insight Nicola made a point that came up in several conversations at ITB: the problem in hospitality is not a lack of data. It is the opposite. ... AI as an enabler, not a threat Nicola pushed back on the narrative that AI threatens human interaction in hospitality. Her view: AI should free staff to focus on what they are actually there to do.
For HOSPITALITY X, the approach shifts depending on where a property is in its lifecycle. ... New channels need to be built, new ways to reach guests and convert them directly before OTAs, which are already investing heavily in AI, establish the same kind of dominance they did 25 years ago with
Choice, not mandate The conversation quickly moved to a question about the two prevailing narratives in hospitality tech: human-first at all costs, or technology-first to remove friction. ... Six years in, no legacy debt, a technical co-founding team, and a culture of AI curiosity across every department.
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems. ... Sixty percent of bookings apparently start in an AI system now.
MCP (Model Context Protocol) is emerging as a way for hotels to structure and control how they appear in AI-enabled search. ... Almost every conversation touched on AI.
Most hotel AI tools operate in isolation. They can answer questions, but they don't know who is asking. ... The problem with most AI in hospitality isn't the AI, it's the data behind it. Any chatbot can answer 'what time is checkout.'
The beta preview marks a practical step in Mews’ agentic AI roadmap, moving beyond AI as an assistant toward AI that can execute complex operational workflows safely and at scale. ... Advancing agentic AI The new capability builds on Mews’ acquisition of AI company DataChat in October 2025, which added deep semantic-layer expertise to the platform.
LodgIQ will demonstrate its AI Wizard revenue intelligence platform at ITB Berlin 2026, combining generative AI with analytics to help revenue managers make faster commercial decisions. ... Located in Hall 10.1, Stand 205 , LodgIQ is inviting revenue leaders, multi-property groups, and owners to continue a conversation already gaining traction globally: how applied, explainable AI is reshaping