Azuma Brand Launch Signals Larger Hotel Category Trends
Adrian Zecha's Azuma Farm Koiwai launch is used as a lens to examine the 50-year structural rise of agriluxury, driven by guest demand for calm and simplicity in an overstimulated world.
Adrian Zecha's Azuma Farm Koiwai launch is used as a lens to examine the 50-year structural rise of agriluxury, driven by guest demand for calm and simplicity in an overstimulated world.
MIMARU reports nearly 80% of guests at its Tokyo Shinjuku property during marathon season are race participants, reflecting a growing trend of travelers building Japan holidays around marathon events.
Hilton (NYSE: HLT) today announced an agreement with THE SANKEI BUILDING CO., LTD. and HASEKO Real Estate Development, Inc. to bring LXR Hotels & Resorts to Hakone Gora, Kanagawa. Scheduled to open in summer 2028, the hotel will be managed by Hilton and marks the first Hilton hotel in Hakone.
Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open under the LXR Hotels & Resorts brand by 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR's deeply personalized approach to luxury hospitality.
Four Seasons Hotel Tokyo at Marunouchi reopens following a transformative redesign that ushers in a new era of quiet luxury. Beyond reimagined interiors, the reopening introduces more considered guest experiences and expanded concierge programming designed to foster a deeper, more personal connection to Tokyo.
Rosewood announced the development of Rosewood Tokyo, its first urban hotel in Japan and the next chapter of the brand’s growth in Asia Pacific. Set in the heart of Roppongi, the project will bring together culture, craftsmanship, and contemporary living through a distinctly Tokyo lens. A joint project with Mori Building Co., Ltd. and Sumitomo Realty & Development Co., Ltd., Rosewood Tokyo underscores the brand’s commitment to Japan following the debut of Rosewood Miyakojima in 2025.
IHG opens two ANA Holiday Inn properties in Japan on consecutive days, marking the first international full-service hotels in Sanda City (130 rooms) and Tosu City (127 rooms), operated by Select Hotels Group.
Shiji's Horizon Distribution integrates with JR Systems' Rakutsu with channel manager, giving Japanese hotels access to 300+ travel agencies and OTAs worldwide, with a focus on Asian inbound markets.
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces a landmark partnership with FUJI KYUKO Co., Ltd to transform the iconic Hotel Mount Fuji into the third Vignette Collection property in Japan.
Travelodge Hotels Asia continues its expansion in Japan with the upcoming opening of Travelodge Osaka Shinsaibashi, set to welcome its first guests in August 2026.
City Express by Marriott, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, today announced the opening of City Express by Marriott Osaka Namba South, marking the brand's highly anticipated debut in the Asia Pacific region. The opening introduces the brand's signature value proposition to Osaka, a city renowned for its culinary innovation, cultural energy, and vibrant urban character.
City Express by Marriott, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, today announced the opening of City Express by Marriott Shin-Imamiya, marking the brand's highly anticipated debut in the Asia Pacific region. The opening introduces the brand's signature value proposition to Osaka, a city renowned for its culinary innovation, cultural energy, and vibrant urban character.
Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open as Gajoen Tokyo, LXR Hotels & Resorts in 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR’s deeply personalized approach to luxury hospitality.
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announced the signing of Holiday Inn Express Sapporo Susukino, marking the brand’s second Holiday Inn Express in Japan. The hotel will be developed in partnership with Mitsubishi Corporation Urban Development Co., Ltd. (MCUD), Tokyo Tatemono Co., Ltd. (Totate) and The Sankei Building Co., Ltd. (Sankei).
Intimate luxury returns to the heart of Tokyo with a refreshed vision by André Fu Studio, blending contemporary Japanese aesthetics with the warmth of home.
The world's largest hospitality tech conference establishes its first Asian presence through a partnership with RX Japan.
Newsletter covers major Tokyo hotel sales totaling billions in yen and South Korea's new visa policies to attract Chinese repeat visitors.
Centara’s newest lifestyle destination is now officially open to welcome travellers from around the world.
Series by Marriott, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, today announced the opening of 256-room Sugata Hotel Osaka Shinsaibashi, Series by Marriott in Shinsaibashi district, one of Osaka's most dynamic commercial and lifestyle neighbourhoods. The opening marks the debut of Series by Marriott in Japan, a collection brand that connects travelers to the character of each destination through distinctive design, intuitive comfort and curated experiences rooted in local culture.
Hilton Grand Vacations Inc. (NYSE: HGV), the premier vacation ownership and experiences company, announces the opening of Tradimo Kyoto Gojo, a Hilton Grand Vacations Club. The elegantly reimagined resort opens as the company’s third property in Japan and first in Kyoto.