Darren Segura has been named Director of Sales at AC Hotel by Marriott Tuscaloosa
True North Hotel Group announced that Darren Segura has been named director of sales, for the company's first managed AC Hotel by Marriott, opening late spring in Tuscaloosa, Alabama, at 2585 6th Street. Director of Sales Darren Segura oversees all sales and marketing efforts for the new AC Hotel including transient, group and catering. His keen ability to establish long-term relationships with guests and clients has produced a litany of accolades and awards over his 25-plus years in hospitality. Prior to his current position, Segura was for six years senior account executive for Marriott's US Account Sales and before that held director- and manager-level sales positions at several resort and full-service hotels in Texas, Georgia, Tennessee and Alabama. Along the way, he served on committees and boards of three different city Chambers of Commerce and Convention and Visitors Bureaus. A Texas native and 1990 graduate of Texas A&M University, where he was part of the storied Corps of Cadets, Segura will be relocating to Tuscaloosa with his wife, three teenage children and two dogs.