A Marriott Bonvoy survey of 1,731 APEC travelers finds 66% participate in hotel loyalty programs, with engagement shaped by three distinct mindsets: Loyalty Strategists, Value Optimizers, and Experience Seekers.
Industry experts at HT360 Hospitality Leaders Forum argue technology must be embedded from the earliest design stages, not retrofitted, with real examples showing AI and integrations doubling F&B conversion rates.
GuestCentric argues that generic upsell menus hurt conversion, citing data showing only 3% of guests buy add-ons, and presents adaptive, reservation-aware offer targeting as the fix.
The global wellness tourism market grew to $894 billion in 2024, driving hotels to integrate fitness facilities, recovery services, and nutrition programs as core offerings rather than amenities.
The piece explores how wooden hotel amenities like DND hangers, coasters, key cards, and pencils create a warmer, more home-like guest experience through natural textures.
Cloudbeds' Ask Signals lets hotel teams query operational, guest, and revenue data via natural language, built on its unified Signals platform rather than siloed systems.
IRIS will demo new POS integrations with Toast, InfoGenesis and Simphony, plus Adyen and Shift4 payment gateways, and a redesigned mobile-first interface at HITEC San Antonio, June 15-18, 2026.
Newport Hospitality Group's CEO reflects on a leadership retreat session arguing that nimble, adaptable operators outperform larger rivals by focusing on controllable factors and rejecting industry status quo.
Four Seasons Tower Bridge upgraded its fitness facilities with Matrix Onyx equipment, creating design harmony with the spa and adding features like Facility Concierge for guest services.
Innspire will resell EHVA.ai's voice AI platform across its global hotel portfolio, enabling 24/7 automated call handling alongside existing SMS, WhatsApp, and in-app messaging tools via a single dashboard.
A Hotelios Consulting perspective arguing hoteliers should treat AI as an operational team member, citing tools like Access Evo and Happy Hotel as examples of automated pricing and revenue optimisation in practice.
A recap of HumanX Summit 2026 Day Two, covering staff retention, burnout, guest experience design, regenerative tourism metrics, and one speaker's outright rejection of AI in restaurants.
Cornell survey of 1,029 U.S. travelers finds AI adoption varies significantly by spending tier, with accuracy concerns cited by 60%+ as the top barrier across all segments.
VERTU Hospitality launches Vertu Interactive, a cloud-based digital signage platform branded as SignTouch, with its first major deployment at THE HOTEL Brussels, a 400-room Pandox Group property.
Sofitel's second La Haute Croissanterie collection features 10 fruit-filled croissants available at 36 properties worldwide, including 11 in Asia, from June 1 to August 28, 2026.
The concept argues AI works best when it enhances human interactions invisibly, providing staff context without disrupting guest connections.
The author argues that fragmented, siloed hotel data undermines AI's effectiveness, and that structured institutional memory must come before AI deployment can deliver reliable guest experiences.
Hotels targeting long-stay guests are investing in communal spaces, local identity, and routine-supporting amenities to reduce isolation and create a sense of belonging.
Day one coverage from the HumanX 2026 summit at EHL Lausanne distills ten cross-industry interviews into six arguments: AI consensus, luxury redefinition, labor honesty, guest memory, divergent threat readings, and broken metrics.
Consumers trust AI least for travel yet AI-referred bookings are growing 111% YoY with cart values nearly twice traditional traffic, creating a high-stakes "borrowed trust" dynamic hotels must understand.