The Boca Raton's CEO explains how dividing a 1,000-room resort into five distinct hotels achieved Forbes Five-Star status and 20% ADR growth. Luxury hospitality tends to come in small packages. ... I had to figure this out in a hurry.
The author argues that "GEO" and AI SEO packages sold to hotels are largely ineffective, citing Google's own documentation to debunk popular tactics in favor of data quality. ... Another day, another AI post in hospitality. I know. I know.
The finding matches Mews' wider hotelier research, in which 92% said they were optimistic about AI in hospitality. 1 That enthusiasm reflects a wider change in what hoteliers expect technology to do. ... Hotels need their data in order and a clear view of where AI helps. Staff need the willingness to change and experiment. Roles will not disappear, but they will change.
AI adoption in hospitality is largely superficial, argues veteran hotelier Ian Wilson. ... Hôtel Palais de la Méditerranée in Nice joined Hyatt's Unbound Collection.
Highgate will take over management of the 909-room Lotte New York Palace Hotel in June 2026, anchoring a broader partnership covering hotel operations, global distribution, AI technology, and talent exchange ... Signiel Seoul, located in the landmark Lotte World Tower, is widely regarded as one of the leading luxury hotels in Asia, and Lotte Hotels & Resorts holds among the strongest commercial positions in the
These enhancements represent the next phase in CHMW's evolution toward a more data-driven, AI-enabled asset management and advisory model, combining four decades of operating experience with advanced analytical ... Proph+IT™ currently provides portfolio analytics and performance benchmarking across hotels representing approximately 22,000 rooms and $12 billion in asset value under CHMW's management and is available
AI anxiety in the absence of AI agency: 52% of workers feel anxious about AI’s impact on their jobs, while 55% expect employers to provide AI tools, skills and workplace training, creating an AI skills ... From AI Anxiety to AI Agency: Success around AI transformation will be found by providing training and support, enabled by shifting from anxiety to curiosity, with humans not only in the loop, but firmly
He has spent his career making hotels run better, and that is exactly the experience we want guiding how we bring AI to asset management and other areas of a hotel operation. ... He joined Marriott in 1983, worked evenings at hotels while studying electrical engineering and finance, and served in the Naval Reserves on F/A-18 avionics systems.
A few months ago, I checked into a full-service hotel in midtown Manhattan. It had a doorman, a concierge, and multiple staff behind the front desk. ... In my research, I spoke with the team at Zoku , an extended stay brand based in Amsterdam.
Starwood Hotels' VP of Digital Strategy discusses how hotels can optimize for AI-driven search discovery, build data foundations as the source of truth for LLMs, and convert AI recommendations into direct ... In this episode of Hotel Moment, Karen Stephens sits down with Jarrett Tomback , VP of Digital Strategy and CRM at Starwood Hotels, to explore how AI search is reshaping hotel discovery, direct bookings
SMEs also play an important role, and WTTC’s ‘Together in Travel initiative’ currently engages more than 4,000 SME’s that work with WTTC. ... WTTC also highlighted the critical role of its Members in shaping this agenda, noting that their insights and leadership have been instrumental in defining both the challenges and the opportunities ahead
operational excellence, best practices in implementing AI-powered technology, and experiential demand drivers. ... Featured speakers on the Visionary Stage, hosting top industry leaders, include: Chris Nassetta, President & CEO, Hilton, in conversation on leading a global hotel company through unprecedented industry
A New Way to Discover IHG in ChatGPT Designed to complement IHG’s digital platforms, the app in ChatGPT lets users search, compare and explore IHG’s more than 7,000 hotels in over 100 countries ... experience, boosting hotel performance and advancing corporate innovation. * Source: Phocuswright research - The AI Surge: Travel's Fastest Behavioral Shift in a Decade
Kasa , the leading hotel and apart-hotel brand and manager for the modern traveler, today announced its entry into Boston with the opening of Kasa Boston at Fenway. ... Launched in partnership with Samuels & Associates, the property marks Kasa's debut in Boston, bringing its proven hospitality operating platform to one of the most high-demand, under-supplied cities in
Hotels and hotel companies feel they need to demonstrate they are doing something with AI. So they bolt things on. A chatbot here. An AI-powered revenue management upgrade there. ... Hotel schools in some markets are being absorbed into broader business faculties. Fewer young people see a career in hospitality as aspirational in the way they once might have.
Hotels that move decisively with well-designed AI agent systems will not only protect margins in a challenging cost environment. ... Or put differently, there could be severe negative consequences for those hotels that lag in AI implementation.
Housekeeping & facilities Often overlooked in AI planning, yet rich in practical, physical-AI skills. ... Personalized L&D design — building role-specific training with AI — including the AI-skills training in this guide.
Annual reports are a key source of ESG information in hospitality, combining financial and non-financial data on sustainability performance. Increasing alignment with CSRD and frameworks like ESRS, GRI, IFRS improves comparability, though challenges remain around data reliability and aligning corporate- and hotel-level KPIs.At Hotelschool The Hague, the Business Resilience and ESG chair uses such data for applied research on resilience and sustainable transformation, combining document analysis and industry collaboration.
Charlie Fritsch, CEO and Founder, Hotel Investor Apps, makers of HIA The partnership builds on a relationship years in the making. ... HIA has also been named a Top 3 Hotel Accounting Software in the 2026 and 2025 Hotel Tech Awards and is certified for Global Customer Support.
We previously broke it down in this article . For the last few years, hospitality marketers have been chasing a moving target: AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and the list goes on. ... A page must be eligible to appear in regular Search before it can appear in an AI Overview. 3. Help guests find images and videos Google's AI features surface visuals alongside text.