An independent-hotelier guide published the same day frames the parallel challenge: 53% of travelers trust AI suggestions but 66% will not yet let it book directly, which is exactly the gap the franchise ... Travel forecast: domestic travel leads, international recovery lags until 2029. The U.S.
Travelers are using AI to plan trips in record numbers, but they're still hesitant to let it book for them. ... A Marriott in Lyon and a Marriott in Bordeaux often look nearly identical to an AI system trying to match a traveler to somewhere specific.
Canary's AI-powered platform now serves 20,000+ hotels across 100+ countries, automating guest services in over 100 languages. ... SAN FRANCISCO, CA — Canary Technologies, the award-winning global leader in AI-powered guest management technology, today announced it has been named the Guest Engagement Solution of the Year by the TravelTech
This positions the company to lead in the emerging world of agentic commerce, where AI agents will increasingly research, compare and book travel on behalf of consumers. ... hotels visible and competitive as AI transforms travel discovery.
It's built in moments – small decisions made by real people in situations no training manual anticipated. ... The July uses AI-driven revenue management, digital check-in, CRM tools and personalization across every stage of the guest journey.
Wyndham launched a native ChatGPT app, becoming the first major economy and midscale franchisor with built-in AI booking integration, as part of more than $450 million in committed tech investments. ... Where the past two weeks saw operators arguing about whether to participate in AI distribution, Wyndham has now answered for the segment of the market most owners actually compete in.
This matters more in AI than it ever did in traditional search. When a traveler asks ChatGPT for a romantic hotel with a rooftop bar near the Sagrada Família, the model isn't just matching keywords. ... The window is still open, but not indefinitely The hotels showing up in AI conversations today are positioning themselves in a platform that's quickly becoming one of the most significant channels in travel
Running hot/cold water, in-room phones, elevators, in-room entertainment. These things were in hotels first. But since the digital revolution, hotels faded away from being innovators. ... Innovation at home started moving faster than in hotels.
Details on implementation and results are not available in the provided content. ... Interested in seeing how AdsPlus could help your hotel increase direct bookings and improve ROAS?
They showed up in uncertainty, adapted in real time, and helped make sure the systems people relied on continued to function. Travel and hospitality had their own version of that reality. ... Because in the age of AI, the essential workers of travel distribution have not disappeared. They have become more important than ever.
From online booking and omnichannel experiences to AI-driven analytics, automation and in-destination innovation, these breakthrough solutions are enabling travel companies to adapt faster, operate smarter ... AI supply chains.
We're proud to share that the RMS Booking Engine has been named Online Booking Innovation of the Year in the 2026 TravelTech Breakthrough Awards . ... TravelTech Breakthrough is an independent market intelligence organization that evaluates travel technology companies across the globe.
In 2025, it became the first major hotel company to go live on Anthropic's Claude and is actively expanding its AI presence, including an upcoming integration with Google's AI Mode. ... Together, these efforts position Wyndham to help shape AI-driven travel discovery while meeting travelers where they are. Conversational AI is reshaping how travelers discover and book.
Wednesday's data points all push in one direction: AI distribution is consolidating around platforms hotels do not own, while two major property bets land in China and rural England. ... The biggest AI skills gap in hotels is not the technology, it is fluency.
content more than brand advertising — CrowdRiff 2024 89% - of consumers want to use AI in future travel planning — Booking.com 2025 AI Report 74% - of travelers re-research their trip even after booking ... SEO & AI Optimization Nearly 60% of Google searches in 2024 resulted in zero clicks as AI Overviews push results further down the page.
AI assistants and chatbots, whether consumer-facing tools like ChatGPT, Gemini, and Claude or embedded on hotel websites, allow travelers to express intent naturally and move through the booking journey ... AI agents take this further. Instead of assisting, they act – researching options, comparing rates, and completing bookings on behalf of the traveler with minimal human involvement.
The Three Capabilities AI Cannot Replace There is a deeper reason this matters in 2026 specifically. ... Furkan Arasli, published in the Journal of Hospitality & Tourism Cases in 2025, examines exactly this dynamic in a multinational hotel chain.
Everyone's talking about agentic AI in hospitality. Fewer people are talking about whether the teams that are supposed to work with it are actually ready for it. ... With AI skills still limited across travel and tourism, the most urgent gap is practical AI fluency: understanding where AI adds value, how to verify its outputs, when to intervene and how to protect guest
Google has Travel, which captures the dreaming and planning signal through search, maps, and AI overviews that resolve travel queries before anyone clicks through to a hotel website. ... Not in the commission negotiation. In the signal.
HospitalityNet invites hotel industry professionals to participate in research examining real-world AI applications and results through interviews or multilingual surveys. ... This year’s research takes a deeper look at how hotel chains are applying AI in practice —and where it is delivering real results across guest experience, operations, and distribution.