Search

Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.
Tambourine
Opinion Article Technology

An Examination of AI in Travel Planning Across Traveler Spending Segments - Cornell Research

Executive Summary This Cornell Center for Hospitality Research report, authored by Young Jang and Christopher Anderson, examines how U.S. travelers use generative AI in travel planning across four spending ... The authors conclude that the future of AI in travel lies in enhancing—not replacing—existing planning behaviors, and that hospitality firms can convert AI from a "risky novelty" into a "trusted conversion

Chris K. AndersonYoung Jang
By Chris K. Anderson and Young Jang
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Opinion Article Technology

The Invisible Hotel: Why the Best AI in Hospitality Is the AI Guests Never Notice

There is a concept at the heart of the AI in Hospitality Lexicon that deserves more attention than it typically receives in technology discussions: Invisible AI. The definition is quietly radical. ... This article is based on the AI in Hospitality Lexicon (V1.0), published by Pertlink in 2026. Download the full document at www.pertlink.net

Terence Ronson
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Opinion Article Technology

The Hospitality Industry Doesn’t Need More AI. It Needs Better Memory.

The hospitality industry is racing to deploy AI. Every week seems to bring another announcement. AI concierges. AI booking assistants. AI-powered guest messaging. AI-generated recommendations. ... AI search optimization. AI automation layered onto nearly every corner of the guest experience. And to be fair, artificial intelligence will absolutely reshape hospitality.

Fred Bean
By Fred Bean, Founder & CEO, HotelPORT
Supplier News Technology

The quiet evolution of revenue management

Built specifically for hospitality, Zenit works alongside revenue managers: it reads the data, flags what matters, and suggests the next move with clarity. Zenit was not born in a lab. ... A change in nature: the first AI agent in which the price is not the starting point to be explained later, but the end point of reasoning made visible.

Lybra
HN Brief
Editorial Article

EHL HumanX Summit Sharpens the AI Debate, Hotels Are Doing AI Backwards, APAC Luxury Deals Surge 77%

The month-long AI thread in this brief has now reached a consistent operating position, automate the friction, orchestrate above the stack, and treat AI-referred demand as high-value but fragile. ... The number is a useful counterweight to the AI momentum elsewhere in today's brief: in managed corporate travel, the AI transformation is still mostly ahead rather than underway, and the unsolved problems

Hospitality Net
Opinion Article Sales & Marketing

Borrowed trust.

Yet AI-referred travel traffic grew approximately 111% year over year. AI-driven cart values in travel are running at nearly twice the level of traditional traffic. ... Retail is the early signal Retail is moving on AI commerce faster than hospitality, with bigger volumes and shorter cycles. What retail learns first, hospitality learns second.

Markus Busch
By Markus Busch, Editor/Publisher, hospitality.today
HN Brief
Editorial Article

Sleep Tourism Viewpoint Lands, AI Architecture Debate Synthesizes, Axel Grew From €2.4M to €46M

Five opinion pieces today converge on the architectural question that has run through the brief for three weeks: where AI sits in the hotel tech stack, with data quality, vendor sprawl, and the case for ... A Mews survey of 500-plus properties confirms the operational reality from the field: AI is now involved in 11 of 19 common hotel tasks, but 59% of hoteliers still want check-in to remain human-led.

Hospitality Net