Opening 20 ECHO Suites hotels in such a short time—including our latest opening in Bozeman, in the heart of Montana's Big Sky Country—speaks to the brand's momentum and strong developer confidence. ... AI-driven tools such as Wyndham Connect.
International tourist arrivals reached 1.52 billion in 2025 , a new global record, and while economic uncertainty is prompting some caution among travelers in certain markets, global demand for summer ... travel remains resilient.
Standard analytics track clicks and bookings, not how an AI system weighted a property against competitors before a traveler ever saw the results. ... The Workforce 20X learning lab, run by HFTP's AI Council, will let hoteliers explore AI implementation with industry experts in a no-sales environment.
“A fundamental shift is underway in how travelers discover and evaluate hotels, and much of it is happening beyond the reach of traditional analytics,” said Brad Brewer, Founder and Chief AI Officer of ... A new layer has emerged and it’s one where AI systems access, interpret, and evaluate hotel information in real time.
The presentation will examine the evolution of the $12 trillion global travel economy, the increasing role of generative AI in consumer decision-making, and how brands can engage travelers along a newly ... Own the Most Valuable Square Foot in the Hotel Room HCN operates the world’s largest network of in-room guest tablets, creating a direct digital gateway to travelers when they are most relaxed, receptive
In his view, the real transformation lies less in the intelligence itself than in the way people will interact with systems. ... Hospitality, he argued, is unlikely to reach the level of personalization seen in sectors such as retail or streaming platforms, because travel remains a highly fragmented ecosystem.
The AI agent architecture piece explains the structural reason for it. The bad data piece shows what it costs in lost revenue. ... Viewpoint: Who AI Will Replace, Reshape, and Leave Alone in Hospitality This week's World Panel question comes from Ira Vouk, founder of the AI Hospitality Alliance, and it cuts to the tension that has
If it's over 30 days, you have a process problem that AI can compress. Source: Business Travel News — "Survey: Costs, Staffing Shortages Plague Hoteliers in 2026" 5. ... AI in development. She's already using AI to digest signed franchise agreements in 15 minutes that used to take hours of attorney review.
A live audit of your property's AI visibility, with an action plan to take home. AI & Automation in Your Day-to-Day with Ben Teresi, COO, Hawkins Hospitality. ... Attendees describe what they want in plain language, and leave with a working example built in the room. AI on the main stage, too Beyond the training track, AI runs through the main stage agenda.
AI-Powered Housekeeping Optimization Leading hotels deploy AI systems that optimize housekeeping operations in ways impossible for human managers. ... In 2026, operational efficiency is being transformed by AI and automation.
These are visible, demonstrable, and easy to put in a press release. They are not, in my assessment, where the most significant value of AI in hospitality will ultimately be found. ... The next phase of AI in hospitality will not be defined by experimentation.
Two travel trends are moving in opposite directions in the U.S. right now. International visitor spending fell 4.6% last year while the country's travel GDP barely grew. ... U.S. travel and tourism GDP grew just 0.9% in 2025, while Asia Pacific expanded at 8.2%.
Sri Panwa Phuket deploys Canary's platform for AI-powered communication and seamless arrivals at the top-ranked luxury resort in Thailand. ... guest experience to its world-renowned luxury resort in Thailand.
The renovation is expected to be completed in late summer 2026. ... WET Deck, Arizona’s only chilled pool, and AWAY® Spa, home to the state’s first AI-powered Aescape massage experience.
Today’s traveler wants a narrative arc. They want a stay that feels like a chapter in their personal travel novel. You see this everywhere. ... Marriott is using AI to tailor offers based on past behavior and travel patterns.
Viewpoint: Who AI Will Replace, Reshape, and Leave Alone in Hospitality The question most hotel operators are quietly asking is now on the table. ... In a world where 69% of travelers reportedly rely on AI search summaries, the brands that trained those models on their content hold a structural advantage.
He then brought his love for travel and technology to Revinate where he played a vital part in establishing Revinate’s position in the US market, followed by the Asia Pacific region and now in Europe. ... Because we don’t have enough hotels in Stockholm — nothing was built during the pandemic, but the number of travelers increased.
Research shows 81% of travelers trust media outlets more than other channels, yet hotel executives still prioritize paid search despite the AI-driven shift in discovery. ... As travelers increasingly use AI platforms for discovery, appearing in AI search has never been more important, and authoritative editorial content ranks among the top sources LLMs use to generate recommendations
CHICAGO — Hotel Communication Network (HCN), the global leader in guestroom tablets for hotels, is offering a new whitepaper titled Unlocking the Power of In-Room Tablet Advertising in Hotels . ... As an in-room AI Concierge, tablets give advertisers a powerful marketing engine to reach high-net-worth consumers who are guests in leading hotels, connecting them to products and services that appeal
Expedia Group's AI Trust Gap report shows 53% of travelers are comfortable letting AI suggest travel options, but 68% still prefer a trusted brand when it comes to actually booking. ... SiteMinder's own Changing Traveller Report 2026 found that eight in ten travelers now want AI assistance during their booking journey, a figure that gives the infrastructure announcement its commercial