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CHRO Insights Report: How Hospitality HR Leaders Are Modernizing for What’s Next

Meanwhile, 31% of hospitality HR leaders name employee retention as their top workforce risk, and nearly 3 in 10 say they have no plans to deploy AI in hiring, revealing a critical gap between business ... Hospitality wants AI to address rising risk factors Hospitality HR leaders prioritize improvements that directly reduce delays and manual effort in fast-moving hiring environments.

PMS Suite Camp Pushes Back as Debate Intensifies, APAC Business Travel Tops $700B, Italy +53% RevPAR

Two regional outliers in the same data run usually means the cycle is more uneven than the headline averages suggest. Read the data → Choice Hotels Built AI for the Owner. ... The opinion argues AI is shifting from helping customers solve problems to preventing problems from occurring at all, and travel companies that have invested in problem-solving tooling are about to find

The PMS Wars and AI, part II

For all we say about AI being able to handle unstructured data, if guest profiles are in one place, rooms in another, F&B in yet another, and operations elsewhere, I believe the error rates will be even ... So I believe that the future of PMS in the AI era is about who becomes the trusted authority of truth inside the hotel.

Six layers, one hub — the minimum stack for the new PMS era

The 100-room independent now also needs its inventory exposed to AI agents through MCP — readable in real time by ChatGPT, Claude, Gemini, and whatever consumer AI surface emerges next. ... The focused players in this category are unusually international: Bookboost (Sweden, AI Agent launched March 2026, trained on five years of real hospitality guest interactions), Duve (Israel, dynamic personalization

PMS Era Ending in the AI Stack, Accor Bets $300M on Nigeria, European Pipeline Hits Record

A separate opinion on the practical realities of everyday AI distinguishes hype from substance and lands as the third piece in the same thread: the AI conversation has moved from distribution and discovery ... Marriott separately announced two landmark conversions in Lima that will rebrand as The Ritz-Carlton and JW Marriott in 2028, marking the most significant luxury expansion in Peru's capital in years.

Choice Hotels International Concludes 70th Annual Convention, "Making More Possible" for Franchise Owners and Guests

Looking ahead, we're investing to continue to lead in the next era of AI-led travel discovery and booking, while strengthening guest trust and loyalty across our brands. ... Azim Saju and ARK Hospitality (Premier Legacy Award): Azim grew up in the hotel business, beginning with his family's first Econo Lodge purchase in 1981, and went on to buy his first hotel as owner of

The PMS era is ending

Distribution: agentic everything Distribution is the fastest-changing part of hospitality, and the changes coming in the next two years are larger than the changes of the past ten. ... In the past few months, Stripe, Visa, Mastercard, AWS, OpenAI, and Google have all launched payment infrastructure specifically for AI agents.

Viewpoint Asks Whether Uber's Hotel Push Is Good or Bad for Hotels, Lighthouse Connect AI 2.0 Lets Hotels Check Their ChatGPT Rank, Global Travel to Outpace the Economy 1.5x to $12 Trillion

An opinion piece asks whether hotel press releases now impact AI discoverability, arguing that structured PR content may carry more weight in AI search than it did in traditional SEO. ... Pertlink released a free AI in Hospitality Lexicon to help operators avoid poor governance decisions on AI adoption.