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AI Tools in Revenue Management Are Co-Pilots, Not Autopilots
Revenue management is one of the most natural homes for AI in hospitality. ... This article is based on the AI in Hospitality Lexicon (V1.0), published by Pertlink in 2026. Download the full document at www.pertlink.net
A Simple Checklist to Make Your Hotel Website AI-Friendly
If your hotel isn’t represented in the content AI can read, you simply don’t exist in that moment. ... Does the information that AI needs in order to recommend you exist in a format it can read?
CHRO Insights Report: How Hospitality HR Leaders Are Modernizing for What’s Next
Meanwhile, 31% of hospitality HR leaders name employee retention as their top workforce risk, and nearly 3 in 10 say they have no plans to deploy AI in hiring, revealing a critical gap between business ... Hospitality wants AI to address rising risk factors Hospitality HR leaders prioritize improvements that directly reduce delays and manual effort in fast-moving hiring environments.
PMS Suite Camp Pushes Back as Debate Intensifies, APAC Business Travel Tops $700B, Italy +53% RevPAR
Two regional outliers in the same data run usually means the cycle is more uneven than the headline averages suggest. Read the data → Choice Hotels Built AI for the Owner. ... The opinion argues AI is shifting from helping customers solve problems to preventing problems from occurring at all, and travel companies that have invested in problem-solving tooling are about to find
Hapi and Actabl Launch The Future of Hotel Data Survey to Benchmark Industry Readiness for AI, Real-Time Insights, and Smarter Operations
The survey asks hospitality professionals to weigh in on challenges such as disconnected systems, poor-quality data, lack of timely access, manual reporting, forecasting confidence, labor visibility, unified ... guest profiles, and AI readiness.
The PMS Wars and AI, part II
For all we say about AI being able to handle unstructured data, if guest profiles are in one place, rooms in another, F&B in yet another, and operations elsewhere, I believe the error rates will be even ... So I believe that the future of PMS in the AI era is about who becomes the trusted authority of truth inside the hotel.
Six layers, one hub — the minimum stack for the new PMS era
The 100-room independent now also needs its inventory exposed to AI agents through MCP — readable in real time by ChatGPT, Claude, Gemini, and whatever consumer AI surface emerges next. ... The focused players in this category are unusually international: Bookboost (Sweden, AI Agent launched March 2026, trained on five years of real hospitality guest interactions), Duve (Israel, dynamic personalization
30,000 Hospitality Professionals Joined Paathz Before a Single Role Was Posted. Here’s What That Reveals.
Not enough people want to work in hospitality. That framing misses the point. ... Hospitality has always been about people finding the right place. We are building the platform that makes it happen. Paathz is an AI-powered hiring platform built exclusively for hospitality.
Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The chains are all moving in the same direction. Every major franchisor invests in AI that optimizes for operational efficiency and demand capture. ... The hotels that define what hospitality means in the next decade will not be the ones that automated the most.
PMS Era Ending in the AI Stack, Accor Bets $300M on Nigeria, European Pipeline Hits Record
A separate opinion on the practical realities of everyday AI distinguishes hype from substance and lands as the third piece in the same thread: the AI conversation has moved from distribution and discovery ... Marriott separately announced two landmark conversions in Lima that will rebrand as The Ritz-Carlton and JW Marriott in 2028, marking the most significant luxury expansion in Peru's capital in years.
Actabl Earns U.S. Patent for Hotel Data Normalization as AI Raises the Stakes on Data Reliability
The milestone comes as developments in AI raise the stakes on data reliability, making the integrity of the underlying data more consequential than ever. ... Kathryn Green, senior technical product manager and a named inventor That foundation matters more as AI takes on a bigger role in how hotels access and interpret their data.
Choice Hotels International Concludes 70th Annual Convention, "Making More Possible" for Franchise Owners and Guests
Looking ahead, we're investing to continue to lead in the next era of AI-led travel discovery and booking, while strengthening guest trust and loyalty across our brands. ... Azim Saju and ARK Hospitality (Premier Legacy Award): Azim grew up in the hotel business, beginning with his family's first Econo Lodge purchase in 1981, and went on to buy his first hotel as owner of
The PMS era is ending
Distribution: agentic everything Distribution is the fastest-changing part of hospitality, and the changes coming in the next two years are larger than the changes of the past ten. ... In the past few months, Stripe, Visa, Mastercard, AWS, OpenAI, and Google have all launched payment infrastructure specifically for AI agents.
TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
The award was presented by TrustYou's Marcel Stiller alongside Ingunn Hofseth of HSMAI Europe, in a ceremony celebrated in front of hospitality commercial strategy leaders from across the continent. ... A score of 93.4 places Electra Hotel Athens among the top-performing properties not just in Greece, but across Europe — a remarkable achievement in one of the continent's most competitive hospitality
The new travel equation: Macro, machines, motivation
For travel and hospitality companies, this points to a growing role for AI to help deepen personalization for travelers. ... AI‑driven tools that expand the options for where and how to travel may be helpful in weathering this shock.
BLLA Unveils a Defining AI Main Stage Panel at the 2026 Boutique Hotel Investment Conference
This year, BLLA is introducing a high-impact, AI-focused Main Stage panel that tackles the most urgent question facing our industry. The conversation around AI in hospitality has been loud. ... "The pace of change in hospitality technology, especially AI, is accelerating rapidly.
Your Staff Are Already Using AI — You Don't Know About It
There is a term gaining quiet traction in hotel technology circles: Shadow AI. ... This article is based on the AI in Hospitality Lexicon (V1.0), published by Pertlink in 2026. Download the full document at www.pertlink.net
Viewpoint Asks Whether Uber's Hotel Push Is Good or Bad for Hotels, Lighthouse Connect AI 2.0 Lets Hotels Check Their ChatGPT Rank, Global Travel to Outpace the Economy 1.5x to $12 Trillion
An opinion piece asks whether hotel press releases now impact AI discoverability, arguing that structured PR content may carry more weight in AI search than it did in traditional SEO. ... Pertlink released a free AI in Hospitality Lexicon to help operators avoid poor governance decisions on AI adoption.
Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
maintaining competitiveness in an increasingly AI-driven marketplace. ... Hosted by Brad Brewer, Co-Founder and Chief AI Officer Agentic Hospitality , “Your Next Guest Isn’t Googling You: How to Win Bookings in the Age of AI” will explore how artificial intelligence is fundamentally