As Sonia explained, position matters more in AI search than it does in traditional search. Travelers who ask an AI for a hotel recommendation typically act on the first answer they receive. ... A hotel whose AI presence is built primarily on OTA citations is, in effect, training AI to send its guests somewhere else.
"We definitely see the impact in the happiness of our teams," Miru says. ... If not, it's probably in the way. A role the industry needs more of Amrâth's investment in a dedicated guest experience role is relatively rare. It shouldn't be.
Innspire's AI Concierge now handles 66.7% of guest messaging at the Cornell teaching hotel, with mobile check-in and dining capabilities live. ... Located in Ithaca, New York, The Statler Hotel is operated by Cornell University’s Nolan School of Hotel Administration and serves as a “living laboratory” for future hospitality leaders.
Wilson joins from Jonas Hospitality to focus on AI integration, user experience improvements, and expanding Maestro's technology ecosystem. ... Wilson’s leadership reflects broader trends in the hospitality technology market, where demand is increasing for more intuitive systems and stronger use of data and AI to enhance the guest journey.
Zucchetti , the largest hotel technology provider in Italy with a growing presence globally, has deepened its strategic partnership with SiteMinder , the world’s leading AI-powered hotel commerce platform ... “Together, Zucchetti and SiteMinder bring complementary strengths to a shared customer base in key tourism and hospitality markets around the world.
Pertlink created the AI in Hospitality Lexicon because we believe the industry deserves something practical, vendor-neutral, and operationally grounded. ... Some portray AI as a magical cure for every operational challenge. Others frame it as an existential threat to employment in hospitality and human services.
The second argues AI will strengthen rather than disrupt OTAs like Expedia, because these platforms already control the massive datasets and connectivity layers that power AI recommendations in the first ... If ChatGPT exits in-platform booking, hotels gain a moment to capture AI-driven traffic through content rather than commerce, which is a different and arguably harder discipline.
That is not evidence of OTA vulnerability to AI disruption. That is a description of structural AI advantage already in place. ... The hotels celebrating AI as their liberation technology in 2026 are making the same category error with better graphics in the pitch deck.
AI looks for context and meaning in website content — not just keywords, which is where semantic content modeling comes in. ... Electric vehicle charging stations are also available in our main parking garage. Build authority with AI.
compliance, governance and control conversation nobody in hospitality is having — and why that's going to hurt How AI, done right, frees people for the moments that actually move NPS What Mike's ideal ... Mike is clear that AI and automation will reshape hospitality, but he is equally clear about what they should not replace.
The buffet, that celebrated symbol of hospitality, generosity, and guest delight, is also one of the most operationally inefficient formats in the industry. ... The promise of AI in foodservice is not that it will make chefs redundant or replace culinary judgment.
In comparison the LW Hospitality Advisors (LWHA) Q4 2025 Major U.S. ... Unlike traditional website Search Engine Optimization (SEO), AI search optimization requires hotels to structure information in ways that can be easily processed by AI systems.
Friday's lead is a viewpoint reframing the 90 million-worker hospitality talent gap as a narrative problem, while Choice Hotels follows Wyndham into AI and Auberge expands into safari. ... An opinion on women in hospitality leadership argues that advanced education provides the strategic frameworks needed to overcome structural barriers.
Canary's AI-powered platform now serves 20,000+ hotels across 100+ countries, automating guest services in over 100 languages. ... Behind the scenes, Canary orchestrates workflows across systems and teams so hotel staff can focus on delivering high-value, in-person hospitality.
The July uses AI-driven revenue management, digital check-in, CRM tools and personalization across every stage of the guest journey. ... Watch the full Matt Talks Hospitality episode with Guido Lips to hear more on apart-hotel pricing challenges, how AI fits into the guest journey, and what The July's growth pipeline looks like in practice
This guide—Mastering AI for Group Business in 2026—shows how to turn AI into a practical advantage across sales, marketing, operations, and guest experience. ... You’ll learn how to: Understand core AI, generative, and agentic technologies and where they fit in the meetings and events lifecycle.
Wyndham launched a native ChatGPT app, becoming the first major economy and midscale franchisor with built-in AI booking integration, as part of more than $450 million in committed tech investments. ... Where the past two weeks saw operators arguing about whether to participate in AI distribution, Wyndham has now answered for the segment of the market most owners actually compete in.
The need for automation in this area is grounded in real operational experience. ... had not been included in OTA VCC payments for three years.
Running hot/cold water, in-room phones, elevators, in-room entertainment. These things were in hotels first. But since the digital revolution, hotels faded away from being innovators. ... Innovation at home started moving faster than in hotels.
Food Waste Reduction as a Proof Point of Positive Hospitality in Action Food waste reduction is one of the clearest illustrations of Essendi's operating model in action. ... BREEAM In-Use 80+ hotels in the food waste programme; -26% average food waste per meal across the 36 hotels onboarded in 2025 A Hospitality Model Rooted in Its Ecosystem 82% guest satisfaction score 320