AI tops cybersecurity concerns at 71%. CISO report shows security budgets grow modestly from 0.57% to 0.75% of revenue in retail and hospitality. Marriott signs nine Greece properties. ... Easter booking growth reaches 12% in Europe. SiteMinder data shows travelers booking closer to arrival and canceling less across six markets.
The Marriott-Google AI direct booking integration allows travelers to book directly through AI, bypassing traditional OTA interfaces. ... Unified Selling in Hospitality.
Wednesday revealed technology infrastructure enabling hotels to compete in AI-driven discovery. ... The infrastructure advantage positions forward-thinking properties ahead of OTA-dependent competitors in AI discovery.
Conversational AI tools are starting to interpret the content in these with brilliant accuracy. Have a guest review strategy. Human proof gives hotels legitimacy in AI tools. ... Make data accessible to conversational AI tools. Work with a trusted partner to get MCP in place.
How MCP works in hotel operations The operational logic of MCP becomes clear when applied to real guest interactions. A traveller asks an AI assistant for room availability on specific dates. ... As explored in Shiji Insights coverage of data quality challenges, poorly structured data will only amplify inconsistencies in AI responses.
This investment advances our ecosystem strategy, broadening our role in the travel value chain. ... B2B2C travel The full acquisition of PerfectStay enhances HBX Group’s position to support partners in building or scaling holiday propositions.
EHL's HumanX Summit 2026 in Lausanne will bring 600 participants to debate technology integration while maintaining humanity in leadership strategy. ... Digital travel documents could unlock $401B in GDP. WTTC endorses ICAO's upgraded public key directory enabling real-time verification system. Cycas rebrands as Vertiq after merger.
Nate Smith and Jason Lee of Travel Media Group discuss “Reputation & Social in an Agentic World. ... ” As the landscape of online reputation and social media rapidly evolves and AI becomes increasingly agentic, Smith and Lee will explore how hotels can stay visible, credible, and chosen in this
In this environment, growth is no longer linear or guaranteed. ... Japan and Hong Kong SAR show notable improvement in destination rankings in the post-pandemic period.
It ensures that what a hotel sells in its CRS is exactly what the traveler sees, preserving data and rate integrity at a massive scale and reducing the need for manual intervention. ... As the industry becomes more specialized, workflows are being fragmented: guest communication might live in the PMS, while pricing lives in the Channel Manager, and content is delivered via an AI storefront
Your future guests are finding you through newsletters, travel media, and AI-driven platforms like ChatGPT or Google’s search overviews. ... In our ultra-connected, time-starved society, travelers are no longer looking for constant stimulation; they are desperately seeking to slow down, disconnect, and find a “sensorial reset”.
to help respond to guest reviews, and something we call AI Visibility, which helps hotels appear in AI-powered search engines like ChatGPT, Claude, and Gemini—platforms that are increasingly replacing ... “Our main focus is to become the preferred AI platform for hotels in Scandinavia and to take Europe even more seriously.
There’s some truth in there. If you use AI as a crutch, it will absolutely atrophy the muscles it replaces. But that’s not what I’ve been doing. ... The AI didn’t do the thinking. It made me do better thinking. This is the use case that gets overlooked in all the hype about AI productivity.
Properties investing exclusively in Google visibility miss travelers discovering hotels through TikTok videos, Perplexity AI answers, ChatGPT recommendations, and social platforms that didn't exist in ... GBTA warns shutdown-related staffing issues could cost business travelers 12 hours in security lines on 48-hour trips. Agentic AI whitepaper examines structural risks.
German hotel group Heimat-Liebe-Hotels implements Canary's mobile-first platform featuring Mobile Check-In and AI messaging to streamline operations while maintaining local authenticity. ... With Canary, Heimat-Liebe-Hotels is digitizing key touchpoints across the guest journey with Mobile Check-In, AI Guest Messaging, Dynamic Upsells and Digital Compendium.
IHG launches three commercial engines in Greater China to capture business travel recovery, combining network expansion with digital tools and loyalty benefits. ... both flexibility and value in business travel.
That’s the second AI Compass pillar in motion: Revenue Intelligence. The Guest-Centric Revolution Hospitality has always promised “personalization.” AI finally delivers it. ... The AI Compass doesn’t promise easy answers. It gives you bearings, a way to navigate change without losing your core. That’s where the AI Compass comes in.
InterContinental Seattle's Les Clefs d'Or concierge explains how human judgment and relationships remain essential in luxury hospitality despite AI advancement. ... And in that sense, AI may actually make concierges more valuable, not less.
AI began gaining traction in 2021 with platforms like you.com , and the landscape has since expanded with additional platforms. ... For those interested in learning more about the role of AI in hospitality, Access Hospitality is hosting a webinar on 14th May on how hotels can stay visible in the age of Intelligent Search.
disadvantage against OTAs investing in AI-native experiences. ... The integration positions hotels alongside OTAs in the AI discovery layer where travelers increasingly begin their search. The competitive dynamic shifts from SEO to agent visibility.