The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
GBTA survey of 571 professionals across 40 countries finds 59% optimistic about 2026 despite concerns over affordability (70%) and visa/border requirements (65%).
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
Colliers' Owens discusses how Covid shifted investment focus to experiential destinations, while tighter capital markets require owners to balance performance recovery with higher financing costs.
The survey of 500+ U.S. luxury travelers shows 79% plan to increase spending in 2026, with 60% willing to prepay for 20% discounts.
Forbes reports 25% growth in bleisure travel in 2024, with Perk forecasting 500%+ growth by 2033 as hotels adapt with flexible rates and work-life integration.
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
1912 Hotels will review positioning and potential repositioning of the 78-room property located opposite Vienna's Raimund Theater.
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.
The integrated platform eliminates booking engine transaction fees and bundles multiple vendor capabilities into one solution to reduce hotel distribution costs.
Restaurants rely on satisfied customers for repeat visits, leading many to continuously raise their service standards to meet and exceed customers’ expectations. However, service quality that is too high can backfire, with behaviours such as kneeling and excessive politeness arousing suspicion and discomfort in diners. Filling a research gap and providing practical guidance for restaurant managers and operators, Dr Yuchen Xu and Professor Catherine Cheung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), working with two co-authors, offer a novel theoretical lens for examining how customers respond to such “over-service” in restaurants.
Analysis argues AI assistants threaten Booking.com's high-margin visibility business by moving travel discovery away from its platform.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
By 2026, AI-native distribution systems that autonomously decide pricing and channel strategy will become essential infrastructure, directly impacting hotel asset valuations and cash flow predictability.
The integration connects hotels to 2,500+ travel agents and 3,000+ wholesale clients through automated inventory synchronization.
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
Survey of US travel advisors reveals luxury travelers now prioritize authentic local experiences over brand standardization, with 100% favoring sense of place.
OTAs spend $14 billion annually intercepting travelers in search, but AI conversations bypass those platforms, creating a window for hotels to establish direct presence.