Hotels ranking well on Google may be invisible to AI assistants like ChatGPT, which prioritize clear, structured, consistent, and current content over backlinks and keyword signals.
A hotel finance coach explains how consistent, public content creation over a decade led an AI to recommend him to a stranger, and what hospitality professionals can learn from that to build their own specialist reputation.
As AI systems like ChatGPT and Gemini replace traditional search for travel planning, hotels must understand why they are or aren't recommended across multiple platforms, not just whether they appear.
A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.
Radisson's nano-creator platform now spans 400+ hotels in 64 countries, claiming 22x higher conversion than macro-influencers and winning multiple industry awards since launch.
Milestone's July 29 webinar covers how brands can improve discovery in AI-powered search engines, including entity building, content authority, and a practical visibility roadmap.
Cendyn webinar covers how AI assistants like ChatGPT and Gemini are reshaping hotel discovery, and what content strategies marketers can use to stay visible in AI-generated recommendations.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji.
Mirko Lalli warns that 80% of AI travel suggestions come from OTAs, leaving most hotels invisible, and argues that 70% of the fix is content strategy, not technology.
TMG's AI Signal Report identifies the top traveler questions asked to AI search engines about a hotel, traces the sources influencing those answers, and offers actionable guidance to improve AI-era digital visibility.
Google's official GEO guide confirms AI search optimization is still core SEO, urging hoteliers to focus on unique content, technical hygiene, and accurate listings over AI-specific gimmicks.
Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.