TMG's hotel social media solution has hit 30,000+ hours of video watch time and 500,000+ engagements, reflecting short-form video's growing role in traveler discovery.
Lodging Interactive urges hotels to allocate dedicated 2027 social media budgets, recommending $100–$750+/month, and connecting campaigns to landing pages and lead magnets for trackable revenue.
Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.
A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.
Radisson's nano-creator platform now spans 400+ hotels in 64 countries, claiming 22x higher conversion than macro-influencers and winning multiple industry awards since launch.
Lodging Interactive's Celebrations Hub connects social media content to dedicated landing pages and lead capture forms, targeting smaller milestone events like reunions, showers, and parties that hotels often overlook.
EDITION Hotels launched a six-episode mini-drama filmed across its three Greater China properties, marking the brand's 10th anniversary in the region and the opening of The Dali EDITION.
MMGY Travel Intelligence's 2026 study finds 52% of UK travellers use AI for trip planning, up 12 points year-on-year, the fastest growth among five major European markets surveyed.
Practical guide for branded hotel teams on using organic social media to document the arrival experience with simple mobile video content, helping future guests visualize their stay before booking.
Lodging Interactive's Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.
Lodging Interactive launches a weekly blog series offering branded hotels practical organic social media storytelling tactics, focused on mobile-captured content requiring no professional production.
Analysis argues that rising specific hotel searches reflect Google's failure at discovery, not AI success, with social media and creators driving inspiration instead.
The article argues branded hotels should prioritize organic social media to showcase unique property personalities beyond standardized brand messaging and support guest booking decisions.
TikTok is beta-testing hotel metasearch cards that appear in user feeds, redirecting to OTAs like Expedia and Booking.com for reservations.
The hospitality podcast reaches 200 episodes after eight years, adding co-host Cassady Quintana to focus on social media strategy.
Argues that luxury demand remains strong despite conference narratives claiming otherwise, with social media simply changing how status symbols are displayed rather than eliminating them.
The article provides five strategies to convert Instagram interest into direct bookings, emphasizing the need to treat Instagram as part of the booking system rather than standalone marketing.
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.