Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced the Ilan Lael Foundation retained its services to develop and execute a brand strategy to build global visibility. Internationally known artist, James Hubbell, created the 501(c) (3) non-profit foundation 22 years ago with his wife, Anne. Its mission is to integrate arts, nature and beauty into the lives of individuals and communities. The Foundation maintains the Ilan-Lael property in Santa Ysabel, CA as a place for artists and the community to make the vital connection between people, art, and nature in order to create a more sustainable and harmonious world.