Is Your Guest Database Lying to You?
A vendor-authored piece promoting a PMS profile deduplication tool that auto-merges duplicate guest records, claiming savings of 3 to 15 hours per property per month as part of a VIP Guest Recognition Suite.
A vendor-authored piece promoting a PMS profile deduplication tool that auto-merges duplicate guest records, claiming savings of 3 to 15 hours per property per month as part of a VIP Guest Recognition Suite.
Pertlink proposes TCPG (Token Cost Per Guest) as a new hotel KPI measuring generative AI spend per guest served, drawing parallels to OTA commission and calling for USALI adoption.
Davy and Jill reflect on Mews Unfold 2026 in Amsterdam, weighing AI's promise to free staff for human connection against the industry's oldest unsolved frustration: recognising returning guests at check-in.
The author argues that AI safety failures stem from over-permissioned systems, not model intelligence, and urges hospitality operators to apply least-privilege access controls before deploying AI agents in production environments.
A new h2c study finds 86% of European hotel chains use AI but 80% lack a formal strategy, with skills gaps and poor data infrastructure blocking meaningful outcomes.
NFC tipping outperforms QR code tipping in friction reduction, portability, and security, with NTAG 424 DNA chip technology offering banking-grade authentication for hotel and service environments.
Google's Universal Commerce Protocol now lists hotel booking as a retail vertical alongside Nike and Walmart, raising structural questions about whether lodging's complex cancellation, pricing, and merchant-of-record rules can survive a retail-shaped commerce rail.
The author argues hotels don't have a data shortage but a signal interpretation problem, with GMs overwhelmed by metrics that lack the intelligence layer needed to drive daily decisions.
Mews Founder Richard Valtr previews Unfold 2026, a 700-hotelier event in Amsterdam on May 27, focused on redefining the hotel operating model around AI, finance automation, and connected ecosystems.
Part two of a series examining AI and robotics in hospitality through expert perspectives on workforce impact, job displacement concerns, and industry preparation for technological transformation.
Poor system integration is the top tech pain point for hotels, with 68% reporting delays or cost overruns, as siloed platforms hurt staff productivity and guest experience.
The guide provides eight essential questions hotel executives should ask AI vendors to avoid common pitfalls and ensure responsible implementation.
Industry experts at HT360 Hospitality Leaders Forum argue technology must be embedded from the earliest design stages, not retrofitted, with real examples showing AI and integrations doubling F&B conversion rates.
A strategic framework comparing integrated suites vs. best-of-breed architectures, with AI readiness now elevated as the primary criterion for hospitality technology decisions.
As the 2026 tradeshow season opens, the article argues that hotel technology must be evaluated on how well it supports frontline staff, with multilingual interfaces, mobile-first workflows, and vendor partnership as key criteria.
A Hotelios Consulting perspective arguing hoteliers should treat AI as an operational team member, citing tools like Access Evo and Happy Hotel as examples of automated pricing and revenue optimisation in practice.
A practical framework covering six evaluation criteria for RMS selection: integration quality, pricing logic transparency, usability, support, forecasting, and total cost of ownership.
Cornell survey of 1,029 U.S. travelers finds AI adoption varies significantly by spending tier, with accuracy concerns cited by 60%+ as the top barrier across all segments.
Google's 2026 agentic search overhaul, built on Gemini 3.5 Flash and autonomous agents, threatens OTA dominance by routing high-intent travelers directly to brand.com via structured hotel data APIs.
The concept argues AI works best when it enhances human interactions invisibly, providing staff context without disrupting guest connections.