The Essential Workers of Travel Distribution
The article argues content analysts have become essential infrastructure workers, ensuring accurate hotel information flows across AI-driven distribution channels.
Opinion Articles
Interactive Diagram: AI-Driven Hotel Distribution
The AI Hospitality Alliance's diagram maps how AI transforms hotel booking from fragmented search to coordinated ecosystems across demand, orchestration, and supply layers.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Is AI Search Killing The Hotel Website?
AI tools like ChatGPT and Gemini are bypassing traditional booking sites, with over two-thirds of travelers now using AI for research and many booking directly through these platforms.
By Filip Linek, Founder, FLAE Robotics
Every Robot was Kung-Fu Fighting!
Commentary on how China's humanoid combat robots are advancing AI capabilities that could soon revolutionize hotel service operations.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Hospitality’s AI opportunity to decompose tasks and reclaim the work that actually matters
The author argues hotels should use AI to eliminate mundane integration tasks between disconnected systems, freeing staff for high-touch guest service work.
By David Poprawka, Innovation Strategist, Infor
It was never just about responding faster: it’s about using AI to create better guest experiences
Survey shows 86% of hospitality professionals report AI automation saves time, allowing staff to focus on high-touch guest interactions requiring empathy.
By Tiago Araújo, Co-founder and CEO, HiJiffy
The Love-Hate Relationship We Have With Chatbots 🤖
The analysis explores how poorly implemented chatbots damage brand trust by prioritizing cost reduction over customer service quality.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Digital Employees Are Already Here. Hospitality Just Hasn’t Fully Noticed Yet.
Unlike basic AI tools, digital employees integrate directly into hotel systems to execute full workflows from reservations to follow-ups without human intervention.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
The Soul of the Machine
Meta's approach to capturing employee workflows as AI training data could transform hotel operations by preserving tribal knowledge and expertise, but raises significant trust and governance concerns.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Make a splash this summer: 10 ways mobile ordering transforms poolside profitability
IRIS shares tips for using mobile ordering to boost poolside revenue, with case studies showing 51-60% F&B increases at Sheraton properties.
By Kate Fuller, Head of Marketing, IRIS
Why Self-Ordering Kiosks Are Essential for Modern QSR Hospitality
Kiosk.eu promotes their AI-ready self-ordering systems that can increase AOV by up to 30% while reducing wait times in QSR operations.
By Dipesh Bharambe, Digital Marketing Specialist, Kiosk Embedded Systems GmbH
Not Done Weekly - Breaking Down Steps for AI Agents for Hospitality
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
Quis coniungit ipsos coniungentes? (Who connects the connectors?): A seamless travel journey in search of a traveler
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Hotel CRM Lead Nurturing Campaign Tactics and Prospects for 2026
Modern CRM systems with unified data and automated nurturing can triple conversion rates while reducing response times and marketing costs.
By Adam Mogelonsky and Larry Mogelonsky
Meet the AI Startup That Gives Hotel Operators an Expert Data Team on Demand
Ladera unifies hotel data across systems and lets users ask questions in plain English, functioning as on-demand data analysts for commercial teams.
By Ivana Johnston, Co-Founder and CEO, Puzzle Partner
Reclaim 68 Hours a Month per Property on Booking.com Reservations and Credit Card Reconciliation
Automation eliminates 68 hours monthly per property by connecting Booking.com, Opera PMS, and payment systems for automatic reconciliation.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
Digital and Human Connection in Hospitality: Moving Beyond a False Trade-Off
The digital-versus-human debate in hospitality has produced more strategy decks than clarity. This article argues the framing itself is the problem — and that the real work lies in orchestrating the two, not choosing between them.
By Nicole Hinrichs, Associate Professor of Strategy and Entrepreneurship, EHL
The Return of the “Lobby Boy” — Reimagined for 2031
Porto proposes the HXO role to blend human touch with AI automation, preserving emotional connection in increasingly tech-driven hotels.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Hotel GM 2030: 10 Predictions for How AI Will Remake the Job
The article provides 10 specific predictions for how AI will transform hotel GM responsibilities by 2030, from autonomous revenue management to robotic housekeeping operations.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
RFID and AI Are Transforming Linen Inventory Management for Hotels
Hotels can reduce linen inventory from 6+ PAR levels to 3-4 while cutting annual loss rates from 15-20% to 3-5% using RFID tags and AI forecasting.