Google's Universal Commerce Protocol now lists hotel booking as a retail vertical alongside Nike and Walmart, raising structural questions about whether lodging's complex cancellation, pricing, and merchant-of-record rules can survive a retail-shaped commerce rail.
The author argues hotels don't have a data shortage but a signal interpretation problem, with GMs overwhelmed by metrics that lack the intelligence layer needed to drive daily decisions.
Mews Founder Richard Valtr previews Unfold 2026, a 700-hotelier event in Amsterdam on May 27, focused on redefining the hotel operating model around AI, finance automation, and connected ecosystems.
Part two of a series examining AI and robotics in hospitality through expert perspectives on workforce impact, job displacement concerns, and industry preparation for technological transformation.
Poor system integration is the top tech pain point for hotels, with 68% reporting delays or cost overruns, as siloed platforms hurt staff productivity and guest experience.
The guide provides eight essential questions hotel executives should ask AI vendors to avoid common pitfalls and ensure responsible implementation.
Industry experts at HT360 Hospitality Leaders Forum argue technology must be embedded from the earliest design stages, not retrofitted, with real examples showing AI and integrations doubling F&B conversion rates.
A strategic framework comparing integrated suites vs. best-of-breed architectures, with AI readiness now elevated as the primary criterion for hospitality technology decisions.
As the 2026 tradeshow season opens, the article argues that hotel technology must be evaluated on how well it supports frontline staff, with multilingual interfaces, mobile-first workflows, and vendor partnership as key criteria.
A Hotelios Consulting perspective arguing hoteliers should treat AI as an operational team member, citing tools like Access Evo and Happy Hotel as examples of automated pricing and revenue optimisation in practice.
A practical framework covering six evaluation criteria for RMS selection: integration quality, pricing logic transparency, usability, support, forecasting, and total cost of ownership.
Cornell survey of 1,029 U.S. travelers finds AI adoption varies significantly by spending tier, with accuracy concerns cited by 60%+ as the top barrier across all segments.
Google's 2026 agentic search overhaul, built on Gemini 3.5 Flash and autonomous agents, threatens OTA dominance by routing high-intent travelers directly to brand.com via structured hotel data APIs.
The concept argues AI works best when it enhances human interactions invisibly, providing staff context without disrupting guest connections.
The author argues that fragmented, siloed hotel data undermines AI's effectiveness, and that structured institutional memory must come before AI deployment can deliver reliable guest experiences.
Mews CEO Matt Welle and two cybersecurity experts warn that hospitality is an underinvested, high-value target for cybercrime, urging hoteliers to adopt passkeys, SSO, and business continuity plans.
A five-step framework urging hoteliers to identify high-friction, measurable workflows before selecting AI tools, rather than deploying technology in search of a problem.
Agentic platforms act as an AI orchestration layer above existing hotel systems, letting staff interact via natural language to execute multi-system workflows in seconds without replacing current tech investments.
AI is reshaping every stage of the hotel and travel journey, from intent detection and influencer conversion to dynamic pricing, GEO, and post-stay re-engagement, demanding integrated data infrastructure to compete.
Kiosk.eu launches the Dehor outdoor check-in kiosk, combining QR booking retrieval, passport scanning, and RFID key dispensing for 24/7 autonomous hotel arrivals.