Three ways AI will change hotel tech
The author argues AI won't replace core hotel systems but will transform the analytics layer, eliminate spreadsheet workarounds, and let hotels use AI agents to build custom workflows without waiting on vendors.
The author argues AI won't replace core hotel systems but will transform the analytics layer, eliminate spreadsheet workarounds, and let hotels use AI agents to build custom workflows without waiting on vendors.
The author proposes Token Cost Per Guest (TCPG) as a standard metric for hospitality AI spend, drawing parallels with healthcare to argue that metered, per-unit AI cost tracking is essential across all industries.
The piece argues hotels deploy visible AI features without redesigning underlying operations, creating "AI Theatre" that impresses owners but fails to improve business metrics.
Two hospitality tech experts break down why PMS selection is now driven by API openness and integration ecosystems, with practical guidance for independents and multi-property operators.
The author introduces TCPG (Token Cost Per Guest) as a discipline for hotel operators to meter AI spending, arguing most deployments fail because costs are invisible inside bundled platform contracts.
TRAVHOTECH's HumAIn Framework proposes a four-layer AI architecture for hospitality, separating data infrastructure, software automation, physical robotics, and human strategic oversight.
Maestro PMS argues that connecting PMS and POS systems is now a strategic requirement for hotels shifting from room-centric metrics to Total Revenue Management and full guest value visibility.
Kiosk.eu makes the case for self-service check-in kiosks, outlining ROI drivers including labour cost reduction, ancillary upsell revenue, and a payback period of months to under one year.
Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the risk that hotels will soon rent visibility from the same parent that runs both the OTA and the assistant.
Infor Hospitality previews five HITEC 2026 vendors addressing hotel tech fragmentation, covering loyalty, owner relations, back-office automation, ancillary revenue, and AI-powered distribution.
Hoteza argues that fragmented point solutions limit hotel performance, and that a unified guest journey platform connecting check-in, in-room entertainment, AI messaging, and upselling can lift RevPAR by 12% and ancillary revenue by 30%.
SiteMinder's launch as the embedded distribution engine inside Mews positions it as infrastructure rather than an application, a structural bet aimed at re-rating the stock beyond its current A$2B valuation.
The article argues that deploying networks of specialized AI agents across scheduling, pricing, maintenance, and guest services could lift hotel GOP margins by 19–25%, offering a structural edge for early movers.
Holiday Inn Kenilworth deployed Eccobell's AI voice agent, cutting reception calls by over 80% in the first week, with upsell commissions now exceeding the technology's cost.
An opinion piece arguing that frictionless, tech-enabled check-in is the new gold standard for business hotels, drawing a direct parallel to the Uber ride experience.
A white paper translating the White House's June 2026 AI Executive Order into operational priorities for hotels, covering cybersecurity exposure, AI governance, vendor strategy, and data sovereignty.
A roundup of five work communication apps for hospitality teams, with Zenzap positioned as the top pick for mobile-first, secure, and hospitality-specific team chat.
GratifID will host a pre-HITEC 2026 webinar on June 10 for hotel tech consultants, covering NFC vs. QR-based digital tipping platforms ahead of its TIPMO product launch in San Antonio.
Mews unveiled its unified Mews OS platform at Unfold 2026, adding revenue management, guest messaging, business intelligence, accounting, and a SiteMinder-powered channel manager to one integrated stack.