The Cost of Hotel Venue Systems That Can't Keep Up
Industry discussions reveal how outdated hotel venue management systems create operational bottlenecks and increased costs for properties.
By Lauren Hall, Founder & CEO, iVvy
Opinion Articles
What I Hate About Hotel Tech
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Silent Build of the Agentic Web and the Coming Shift in Travel Distribution
The author argues that AI infrastructure like MCP is rapidly building the foundation for agent-driven travel booking, positioning early adopters for advantage when consumer adoption accelerates.
By George Roukas, President, GAIPAN
Darwin's Angels
The author argues that hoteliers often expect software to work without changing processes or understanding systems, leading to failed implementations and wasted investments.
By Manuel Kuckenberger, Hospitality systems consultant, Manuel Kuckenberger e.U.
2035: When Machines Offer Loving Grace, What Do Humans Offer?
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The guide shows how AI-powered tools like digital concierges and agentic revenue agents can cut costs while growing revenue, with specific strategies for energy management and predictive maintenance.
By Jonathan Gough, Content Team Lead, Lighthouse
Why You Are Unable to Deliver Personalization: The Antidote
The hospitality industry fails at personalization due to split digital journeys where marketing content is disconnected from booking systems, resulting in 82% cart abandonment rates.
By Mark Fancourt, Co Founder & Principal Consultant, TRAVHOTECH
AI is rewiring how people choose hotels
Hotels can now influence AI-powered search results through Model Context Protocol technology, moving beyond basic OTA listings to showcase unique experiences and drive direct bookings.
By Luke Markesky, Executive Vice President, Operations, Cendyn™
Why AI is not enough: 7 things to sort out first
The article outlines seven foundational steps hotels must take before AI implementation, from defining business needs to ensuring data readiness and cultural buy-in.
By Alan Young, VP, Strategy | Hospitality, Infor
The Algorithm Can't Say Welcome: Why Hospitality Still Needs a Human Face
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
AI Assistants vs. AI Agents:
The article explains how AI agents differ from assistants by working independently to achieve goals, potentially giving smaller hotels competitive advantages over larger brands.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
6 Ways I Actually Use AI Every Week (Including One That Made Me a Better Thinker)
A business professional shares six practical AI applications that enhance rather than replace human thinking, from custom travel planning to coding simple tools without programming knowledge.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
From Data to Foresight: How AI Is Rewiring the Way Hotels Collect Guest Intelligence
AI transforms hotel data collection from reactive reporting to predictive intelligence, unifying systems to anticipate guest needs and optimize revenue in real-time.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
ChatGPT is the new front door for hotel discovery. Here's what that actually means.
The Hotels Network launched the first direct booking app for ChatGPT, allowing hotels to compete with OTAs in AI-powered travel recommendations.
By Adam Swart, VP of Content Operations, Lighthouse
From Front Desk to Digital: How 95% Automated Hotels Are Changing the Game
Kiosk.eu promotes their European-built self-service kiosks as hardware-first solutions that integrate with PMS systems to automate check-in while enabling staff to focus on personalized guest service.
By Dipesh Bharambe, Digital Marketing Specialist, Kiosk Embedded Systems GmbH
Ten AI Customer Service Statistics for 2026 That Will Shape Your CX Strategy
Survey of U.S. customers reveals 49% are more comfortable with AI support, but 68% still prefer human agents when problems arise.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The Future of Hotel Technology: 30 Key Trends for 2026
The article outlines AI-driven revenue optimization, unified data platforms, and mobile-first guest services as the core technology priorities reshaping hotel operations.
By Rohith Kori, Senior Vice President, Product Strategy, F&B, Agilysys
From browsing to conversation: AI Infrastructure to compete in the new hotel ecosystem
Mirai argues hotels need AI infrastructure designed for conversation in addition to web browsing to compete with OTAs in the new conversational commerce era.
By Pablo Delgado, Managing Partner & CEO America, Mirai
Bridging the gap between data and strategy in Revenue Management
AI Wizard positions itself as a solution to bridge communication gaps between data-heavy revenue managers and commercial leadership teams.
By Samuel Johnson, Director of Operations & Customer Success, LodgIQ, LodgIQ™
“It should be at the Top… or maybe the Bottom”
Bartnick argues that technology failures in hospitality stem from poor user understanding and lack of clear guidance, not flawed systems themselves.
By Fabian Bartnick, Founder, Infinito