The PMS era is ending
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
By Markus Busch, Editor/Publisher, hospitality.today
Opinion Articles
Behind the Curtain of Everyday AI: What’s Hype, What’s Real, and What Still Needs You
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
By Gary Hernbroth, Founder, Training for Winners
Your Staff Are Already Using AI — You Don't Know About It
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
5 Signs It’s Time to Stop Relying on Spreadsheets (Or Replace Your Current RMS)
The article identifies when manual revenue management processes become costly inefficiencies, citing 15-20% RevPAR improvements from effective RMS implementation.
By Samuel Johnson, Head of Operations, LodgIQ™
Why Pertlink Created the AI in Hospitality Lexicon - And Why We Are Giving It to the Industry
Pertlink releases a free AI Lexicon to help hotel operators understand AI terminology and avoid poor governance decisions, emphasizing human-centered technology implementation.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Business Intelligence Tools and Decision Making for Hospitality
The article explores how hotels can leverage data analytics and BI tools to transform operational data into actionable insights for revenue optimization and strategic decision-making.
By Robert O’Halloran, Professor Director, School of Hospitality Leadership, East Carolina University
The innovative history of hotels, that vanished
Analysis explores how hotels lost their role as innovation showcases since the digital revolution, shifting from pioneering physical tech to lagging behind home automation.
By Martin Soler, Partner, Soler & Associates
The Essential Workers of Travel Distribution
The article argues content analysts have become essential infrastructure workers, ensuring accurate hotel information flows across AI-driven distribution channels.
Interactive Diagram: AI-Driven Hotel Distribution
The AI Hospitality Alliance's diagram maps how AI transforms hotel booking from fragmented search to coordinated ecosystems across demand, orchestration, and supply layers.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Is AI Search Killing The Hotel Website?
AI tools like ChatGPT and Gemini are bypassing traditional booking sites, with over two-thirds of travelers now using AI for research and many booking directly through these platforms.
By Filip Linek, Founder, FLAE Robotics
Every Robot was Kung-Fu Fighting!
Commentary on how China's humanoid combat robots are advancing AI capabilities that could soon revolutionize hotel service operations.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Hospitality’s AI opportunity to decompose tasks and reclaim the work that actually matters
The author argues hotels should use AI to eliminate mundane integration tasks between disconnected systems, freeing staff for high-touch guest service work.
By David Poprawka, Innovation Strategist, Infor
It was never just about responding faster: it’s about using AI to create better guest experiences
Survey shows 86% of hospitality professionals report AI automation saves time, allowing staff to focus on high-touch guest interactions requiring empathy.
By Tiago Araújo, Co-founder and CEO, HiJiffy
The Love-Hate Relationship We Have With Chatbots 🤖
The analysis explores how poorly implemented chatbots damage brand trust by prioritizing cost reduction over customer service quality.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Digital Employees Are Already Here. Hospitality Just Hasn’t Fully Noticed Yet.
Unlike basic AI tools, digital employees integrate directly into hotel systems to execute full workflows from reservations to follow-ups without human intervention.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
The Soul of the Machine
Meta's approach to capturing employee workflows as AI training data could transform hotel operations by preserving tribal knowledge and expertise, but raises significant trust and governance concerns.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Make a splash this summer: 10 ways mobile ordering transforms poolside profitability
IRIS shares tips for using mobile ordering to boost poolside revenue, with case studies showing 51-60% F&B increases at Sheraton properties.
By Kate Fuller, Head of Marketing, IRIS
Why Self-Ordering Kiosks Are Essential for Modern QSR Hospitality
Kiosk.eu promotes their AI-ready self-ordering systems that can increase AOV by up to 30% while reducing wait times in QSR operations.
By Dipesh Bharambe, Digital Marketing Specialist, Kiosk Embedded Systems GmbH
Not Done Weekly - Breaking Down Steps for AI Agents for Hospitality
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
Quis coniungit ipsos coniungentes? (Who connects the connectors?): A seamless travel journey in search of a traveler
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.