AI in hospitality: Personalizing and enhancing guest services
This article was written as part of HFTP Digital Horizons 360 Symposium in Palma de Mallorca and also appeared in the inaugural issue of HFTPs magazine TechFin Hospitality.In the fast-paced world of hospitality, guest service is undergoing a transformative shift, due to the further digitalization and the growing importance and integration of Artificial Intelligence (AI) technologies.