U.S. Hotel Forecast Assumptions – February 2026
STR/Tourism Economics projects 0.6% RevPAR growth for 2026, driven by modest demand recovery and 2026 FIFA World Cup impact offsetting continued economic headwinds.
Press Releases
GBTA Calls for Balanced Approach to New ESTA Requirements, Citing Risks to Global Business Travel, U.S. Competitiveness, and International Data Privacy Compliance
GBTA survey of 571 professionals shows 78% are concerned about proposed ESTA changes, with 43% more likely to hold meetings outside the U.S.
U.S. hotel results for week ending 31 January
Overall U.S. performance shows occupancy down 4.3% and RevPAR down 4.0%, with Nashville seeing unusual gains due to Winter Storm Fern displacement bookings.
Planned U.S. Border Social Media Changes Could Reduce Visitor Spend by USD $15.7 Billion and Impact 157,000 American Jobs, According to New WTTC Research
WTTC survey of 4,563 travelers across nine ESTA-eligible countries shows 34% would be less likely to visit the U.S. if social media screening requirements are implemented.
U.S. hotel results for week ending 24 January
CoStar data shows all key metrics declined year-over-year, with Minneapolis leading gains and Washington D.C. seeing steepest drops.
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
Canadian Lodging Outlook Quarterly 2025-Q4
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
AHLA Releases 2026 State Of The Industry Report
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar, Tourism Economics maintain growth projections in first U.S. hotel forecast of 2026
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
U.S. hotel results for week ending 17 January
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
Canada hotels post record-setting performance in 2025
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
U.S. hotels report first full-year occupancy, RevPAR declines since 2020
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
U.S. hotel results for week ending 10 January
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel results for week ending 3 January
U.S. hotels posted 7.9% RevPAR growth during holiday week, with Miami leading at +26.4% while Tampa dropped 19.4%.
Rising Travel Costs Reshape How Americans Travel in 2026, Internova Travel Group Research Finds
Research based on millions of bookings shows premium travel costs rising sharply while economy options decline, driving 60% of travelers to use advisors.
Canada hotels report first occupancy, RevPAR declines since April
Ontario led declines with RevPAR down 8.1%, while Toronto's drops reflected tough comparisons against Taylor Swift's 2024 tour impact.
U.S. hotel performance for November 2025
Occupancy declined 2.8% marking nine straight months of year-over-year drops, with Tampa hit hardest due to Hurricane Milton displacement effects.
U.S. hotel results for week ending 13 December
CoStar data shows U.S. hotels faced occupancy decline of 1.6% while ADR rose modestly 0.4%, with New Orleans hit hardest by RevPAR drop of 29.9%.
First Hospitality’s Outlook: What’s Next for Hotel Stays in 2026
First Hospitality outperformed industry benchmarks in 2025 with +3% occupancy growth and plans AI-driven search optimization tools for 2026.