AHLA Releases 2026 State Of The Industry Report
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
Press Releases
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar, Tourism Economics maintain growth projections in first U.S. hotel forecast of 2026
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
U.S. hotel results for week ending 17 January
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
Canada hotels post record-setting performance in 2025
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
U.S. hotels report first full-year occupancy, RevPAR declines since 2020
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
U.S. hotel results for week ending 10 January
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel results for week ending 3 January
U.S. hotels posted 7.9% RevPAR growth during holiday week, with Miami leading at +26.4% while Tampa dropped 19.4%.
Rising Travel Costs Reshape How Americans Travel in 2026, Internova Travel Group Research Finds
Research based on millions of bookings shows premium travel costs rising sharply while economy options decline, driving 60% of travelers to use advisors.
Canada hotels report first occupancy, RevPAR declines since April
Ontario led declines with RevPAR down 8.1%, while Toronto's drops reflected tough comparisons against Taylor Swift's 2024 tour impact.
U.S. hotel performance for November 2025
Occupancy declined 2.8% marking nine straight months of year-over-year drops, with Tampa hit hardest due to Hurricane Milton displacement effects.
U.S. hotel results for week ending 13 December
CoStar data shows U.S. hotels faced occupancy decline of 1.6% while ADR rose modestly 0.4%, with New Orleans hit hardest by RevPAR drop of 29.9%.
First Hospitality’s Outlook: What’s Next for Hotel Stays in 2026
First Hospitality outperformed industry benchmarks in 2025 with +3% occupancy growth and plans AI-driven search optimization tools for 2026.
2026 Travel & Hospitality Trend Forecast
Florida hotel executives share insights on seven key trends for 2026, including wellness-focused journeys, community-centered hospitality, and proactive planning ahead of global events.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel Association warns that CBP's proposed social media screening for visa-free travelers could reduce tourism and harm America's economy.
Game-changing metrics: How Super Bowl LX will shape San Francisco’s hotel market
Hotels expect ADR to rise 37% and RevPAR to jump 47% in February 2026, though occupancy will trail 2016 levels due to larger supply.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel warns CBP's proposed social media requirements for visa waiver travelers could deter millions of visitors and billions in spending.
U.S. hotel results for week ending 6 December
CoStar data shows occupancy fell 3.2% to 57.2% with Tampa posting the largest declines due to Hurricane Milton displacement effects.
US Hotels Face Profit Pressure as Labor Costs Outpace Recovery
Labor costs are rising 4-5% annually while occupancy drops, with union hotels showing -1% profit conversion versus 25% for non-union properties.
Americans Dissatisfied with Travel Security Experience; Demand 9/11 Passenger Security Fee Put Back Where It Belongs
Poll reveals 89% want the $1.5 billion annually diverted from TSA security fees returned to fund modern screening technology and reduce airport delays.