2026 Travel & Hospitality Trend Forecast
Florida hotel executives share insights on seven key trends for 2026, including wellness-focused journeys, community-centered hospitality, and proactive planning ahead of global events.
Press Releases
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel Association warns that CBP's proposed social media screening for visa-free travelers could reduce tourism and harm America's economy.
Game-changing metrics: How Super Bowl LX will shape San Francisco’s hotel market
Hotels expect ADR to rise 37% and RevPAR to jump 47% in February 2026, though occupancy will trail 2016 levels due to larger supply.
U.S. Travel on New Foreign Traveler Social Media Proposal
U.S. Travel warns CBP's proposed social media requirements for visa waiver travelers could deter millions of visitors and billions in spending.
U.S. hotel results for week ending 6 December
CoStar data shows occupancy fell 3.2% to 57.2% with Tampa posting the largest declines due to Hurricane Milton displacement effects.
US Hotels Face Profit Pressure as Labor Costs Outpace Recovery
Labor costs are rising 4-5% annually while occupancy drops, with union hotels showing -1% profit conversion versus 25% for non-union properties.
Americans Dissatisfied with Travel Security Experience; Demand 9/11 Passenger Security Fee Put Back Where It Belongs
Poll reveals 89% want the $1.5 billion annually diverted from TSA security fees returned to fund modern screening technology and reduce airport delays.
STR Weekly Insights: 16-29 November 2025
U.S. RevPAR fell 0.3% in the fortnight ending November 29, but excluding 13 hurricane-impacted markets, RevPAR actually grew 0.9%.
U.S. hotel results for week ending 29 November
CoStar data shows Tampa suffered steep declines due to 2024 hurricane displacement demand comparisons, while San Francisco led gains with 14.9% RevPAR growth.
STR Weekly Insights: 9-15 November 2025
U.S. RevPAR fell 4.6% for the week ending November 15, with Veterans Day falling on Tuesday causing the sharpest midweek decline since recession years.
U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study
U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by the Global Business Travel Association (GBTA) and the American Society of Travel Advisors (ASTA).
Canada hotels report highest ADR, RevPAR growth of 2025
Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
U.S. hotel results for week ending 15 November
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 15 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel performance for October 2025
U.S. hotel occupancy fell year over year for an eighth consecutive month, according to October 2025 data from CoStar, a leading global provider of online real estate marketplaces, information, and analytics in the property markets.
U.S. hotel results for week ending 8 November
Due to a comparison against election week in 2024, the U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 8 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel results for week ending 1 November
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 1 November. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.
Canadian Lodging Outlook Quarterly 2025-Q3
HVS and STR are pleased to provide you with the quarterly report of the Canadian Lodging Outlook. Each report includes occupancy (occ), average daily rate (ADR), and revenue per available room (RevPAR) for six major markets.
U.S. hotel results for week ending 25 October
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 25 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
Canada hotel performance increased again in September
Canada’s hotel occupancy and revenue per available room (RevPAR) grew year over year for a fifth consecutive month, according to September 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
U.S. hotel results for week ending 18 October
The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 18 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.