U.S. Fourth of July hotel performance analysis

The Fourth of July holiday has long served as a key indicator of leisure travel and lodging demand in the U.S. Amid ongoing macroeconomic pressures and weakening hotel performance metrics, this year’s holiday weekend faced heightened scrutiny. Fortunately, the holiday passed the test when it came to hotel demand.

Marriott International Announces Signed Agreements with Truman to Bring Three Iconic Brands to Calgary

Marriott International, Inc. and Truman announced today plans to open three hotels in Calgary, including W Calgary, JW Marriott Calgary, and an Autograph Collection Hotel on Stampede Park. These brands are poised to transform the hospitality landscape in Calgary and will debut as part of a dynamic, mixed-use development ideally situated within the city’s rapidly evolving Culture + Entertainment District.

US Hospitality Directions: May 2025

In 2025, the U.S. lodging sector faces a challenging landscape, characterized by a combination of macroeconomic and capital market factors, including an uncertain tariff environment, an in-flux immigration policy, elevated interest rate environment, and potentially higher inflation. As a result of the macroeconomic headwinds, GDP in 2025 is expected to grow by 0.7%, compared to 2.5% in 2024, on a fourth quarter over fourth quarter basis. Steady, albeit still high, inflation is anticipated to rise to 2.7% in 2025, which coupled with geopolitical uncertainties is expected to significantly influence consumer behavior, particularly impacting the lower-priced chain scale segments. As a result, our forecast expects RevPAR growth to decelerate significantly to 0.8%. The key risks continue to be on room night demand, just as lodging supply growth is reverting to its long-term average of ~2.0%. Key demand performance trends and risks include:

Guest spending boosts US economy by a record $90 billion in 2024

In 2024, Airbnb marked a major milestone with our 2 billionth guest arrival when Wisconsin retirees Tim and Theresa stayed in a spectacular Guest Favorite Airbnb in Sandy, Utah, with their family. All across the country, travelers like Tim and Theresa are booking Airbnbs to reconnect with loved ones and experience new destinations. In doing so, they’re also supporting local economies – from small towns to big cities – and driving meaningful economic impact into every corner of the country.