Study - U.S. Travel Outlook Brightens in 2011 | But Value Remains In Vogue For Both Leisure And Business Travelers
As we close the books on 2010, many in the travel industry are likely to add the following refrain to their last chorus of Auld Lang Syne: “Are We There Yet?” If so, the simple answer is “well, almost.” Yes, monthly reports of new job losses have abated and the index of consumer confidence has displayed a modest upward trajectory in recent months. Yet according to the Ypartnership/Harrison Group Portrait of American Travelers(SM) and travelhorizons(TM) national surveys*, Americans remain cautious about spending on travel services in the year ahead. More specifically, their planning and purchasing behavior reflects a “New Frugal” attitude that is likely to prevail throughout the entire year, if not well into 2012.