Sales & Marketing USA & Canada External Articles - Hospitality Net

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May 2, 2012

New job option: Social media manager for a hotel | sentinel.com

When you're traveling and post photos online, your friends may not be the only ones interested. Many South Florida hotels are hiring social media managers to engage with guests and others. The managers handle Facebook, Twitter, Pinterest and other sites, seeking to boost their hotel's reputation and sales. The task had been part-time, but as social media explodes, it has gone full-time. Salaries run from the $30,000s to $60,000s a year, depending on experience.

sun-sentinel.com

Florida, United States

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April 25, 2012

In Customer Service Consulting, Disney’s Small World Is Growing | nytimes.com

Maryland teachers were instructed to engage children by crouching and speaking to them at eye level. Chevrolet dealers were taught to think in theater metaphors: onstage, where smiles greet potential buyers, and offstage, where sales representatives can take out-of-sight cigarette breaks. A Florida children’s hospital was advised to welcome patients in an entertaining way, prompting it to employ a ukulele-playing greeter dressed in safari gear. These personal service tips came from the Disney Institute, the low-profile consulting division of the Walt Disney Company. Desperate for new ways to connect with consumers, an increasing array of industries and organizations are paying Disney to teach them how to become, well, more like Disney.

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April 12, 2012

Veteran Planners Flock to HSMAI's MEET Mid-America | successfulmeetings.com

More than 800 meeting planners attended MEET Mid-America, the first show in its 2012 MEET series of events, the Hospitality Sales and Marketing Association International (HSMAI) reported this week. Of those, 70 percent had seven or more years of planning experience, and more than 65 percent plan more than 10 meetings a year, "making HSMAI's MEET a key place for suppliers to exhibit and connect with top planners," according to show organizers, who said association and corporate planners made up the bulk of attendees.

SuccessfulMeetings.com

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February 23, 2012

Hotel Wars: Where the Oscars Nominees Sleep, Drink and Celebrate | hollywoodreporter.com

At L.A.'s top hotels, Academy Awards weekend is easily the most frenetic 48 hours of the year. Even for properties that are used to the most famous names in the biz, pampering reaches its zenith, logistics resemble military maneuvers and room rates can rise by 50 percent (though almost none are now available). Around town, extra seamstresses are hired, facialists work double shifts and pastry chefs dream up desserts to congratulate Oscar-winning guests upon their return (the Peninsula Beverly Hills has an employee texting the kitchen with show updates).

hollywoodreporter.com

Los Angeles, California, United States

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January 10, 2012

$632 for a room? Must be time for CES | vegasinc.com

Looking for a cheap room on the Strip this week? Good luck. Room rates at the Riviera, normally one of the most affordable places in town, are more than eight times normal January prices, thanks to the annual International Consumer Electronics Show.

Las Vegas, Nevada, United States

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October 25, 2011

Face off: Hotel staff taught to read guests' body language | usatoday.com

Forget calling the front desk. If you're a guest at an Affinia hotel, the staff will try to figure out what you need just by looking at you. Starting this month, the boutique chain is bumping up personal service in its five hotels in New York City and one each in Chicago and Washington, D.C. Everyone from housekeeping to management will be tailoring his interaction with guests based on body language.

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October 7, 2011

Orlando's top TripAdvisor hotels may not be ones you think | orlandosentinel.com

The No. 1 hotel in Orlando right now is … Floridays Resort on SouthInternational Drive. Never heard of it? Well, lots of travelers have, and more than 1,800 of them have rated the hotel south of SeaWorld an average 41/2 out of five stars on TripAdvisor, the social-media website that has caught on in recent years with travelers far and near.

orlandosentinel.com

Orlando, Florida, United States

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September 19, 2011

Some hotels that drop major brands are staying independent | orlandosentinel.com

All along Orlando's main tourist corridor, hotels have exchanged their major brands for independent names in the economic turmoil of recent years. In many cases, it's a move made for financial reasons: Brand-name franchises charge a fee to use their flag; in exchange, the hotel benefits from guests funneled through the brand's marketing and loyalty programs. In other cases, it's the result of an ownership change or the strategic decision by a hotel owner who feels confident enough to go it alone.

orlandosentinel.com

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August 18, 2011

Affordable Meetings Revamps, Becomes HSMAI's MEET | meetingsnet.com

At a time when many meetings industry conferences are launching or relaunching, one of the veterans in the space, Hospitality Sales and Marketing Association International's Affordable Meetings, is also shaking things up. The national conference has a new name, HSMAI's MEET—which stands for Meetings, Events, Education, and Technology—as well as new ways for buyers and suppliers to do business. It will also feature a free, hybrid component.

meetingsnet.com

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July 20, 2011

Hotel guests less happy with stays, study finds | latimes.com

Guests are getting less happy with their hotel stays, judging from a new survey. A major culprit: As hotels cut costs, their service and facilities have slipped. Results of the 2011 North America Hotel Guest Satisfaction Index Study, released Wednesday by J.D. Power and Associates, found that overall satisfaction with hotels over the last year has slid to 764 from 771, based on a 1,000-point scale.

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July 14, 2011

Shooting for 5 Stars in Hotel Market | nytimes.com

After rotating through various hotel jobs as an intern, Emily Ditman, 23, wound up an account executive at Hospitality eBusiness Strategies. An Internet marketing company, it elevates the Web presence of, and directs potential clients to, hotels and hotel-based restaurants. Ms. Ditman received a B.S. in hospitality and tourism management in May 2010 from the Tisch Center for Hospitality, Tourism and Sports Management at New York University. She lives in Hell’s Kitchen with her sister, Stephanie, a Jujamcyn Theaters intern.

New York, New York, United States

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June 30, 2011

Hotels' Discount Rates Can Cost You Plenty | wsj.com

Cy Yavuzturk, chairman of the mechanical engineering department at the University of Hartford in Connecticut, booked a low rate at the Dupont Circle Hotel on Expedia.com for a Department of Energy meeting in Washington, D.C., last month. The three-day reservation totaled $868 and was charged to his credit card. When the DOE canceled the meeting, Mr. Yavuzturk was left paying $868 for nothing—a heavy cancellation penalty.

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June 29, 2011

Guests are In It For Your Looks! | New distribution models, user content and sexy visuals are changing the way your hotel needs to be presented on the internet

Relevancy Rocks! That is, today’s savvy consumer is looking for the right deal at the right price at exactly the right time. It’s a problem that’s got revenue managers shaking their heads because it’s a seriously challenging conundrum. Making matters more complicated is the frightening reality to many revenue managers are the sheer choices of distribution channels in which to push out deals. Figuring out the right mix on how to use these sites is essential, or else it could mean depressed cash flow and housing too many guests that are there strictly for price.

Hotel Interactive

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June 28, 2011

How to prepare a hotel for a royal visit: carefully | theglobeandmail.com

The world will be watching every move by William and Catherine, the Duke and Duchess of Cambridge, as they embark on their nine-day trip to Canada, their first official tour as a married couple. For event coordinators and hotel staff, the planning began months ago. No detail is considered too small – every potential royal need or want has been anticipated. As past royal trips have proven, you must plan for any and every type of emergency – even a power failure.

theglobeandmail.com

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May 17, 2011

NYC Raids Illegal Hotels As New Law Goes Into Effect | gothamist.com

Grab some continental breakfast and wake the Germans in the next bunk: the Mayor's Office of Special Enforcement has begun cracking down on a law that went into effect on May 1 that bars apartment rentals for less than 30 days and prevents building owners from renting a single unit for temporary use.

New York, New York, United States

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May 16, 2011

NYC takes action against 15 illegal hotels | wsj.com

New York City Mayor Michael Bloomberg is announcing the results of a crackdown on illegal hotels. Bloomberg said Sunday that the city has taken action against 15 illegally converted hotels since May 1, when a new state law targeting illegal hotels went into effect. He said vacate orders were issued at eight of the locations.

New York, New York, United States

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March 25, 2011

Hotels Not Going Nuclear Over Nuclear | hotelinteractive.com

Hotels located near nuclear power plants are refusing to buy into propaganda reactors are inherently dangerous. Here’s what they think. There is, apparently, one well-contained aftereffect of the nuclear crisis at Japan’s quake-damaged Fukushima Dai-Ichi power plant: Calm. In the U.S., where more than 100 nuclear reactors operate in 31 states, travelers are quietly checking in to hotels and resorts that call some of these plants their neighbors.

Hotel Interactive

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March 3, 2011

Upscale hotels flirt with hourly rates | orlandosentinel.com

With the economy tanking, upscale hotels are taking advantage of the daytime hours by offering tourists a place to rest, wait, prepare or snuggle. Manhattan's posh Le Parker Meridien has rooms that overlook Central Park. Understandably, the hotel's spicy promotion just before and after Valentine's Day raised eyebrows — $150 for a four-hour stay between 11 a.m. and 3 p.m. Included in the package, where rooms with views ordinarily start at $379, were movies on demand, a Champagne split, and strawberries with whipped cream. It was a sellout success.

orlandosentinel.com

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February 17, 2011

Independent hotel special report | Unique segment, unique challenges | hotelnewsnow.com

Independent hotels are no longer the forgotten stepchild of the global hotel industry. The segment is leveraging its unique guest experiences with the power of online distribution channels to compete with the major chains—or in some cases, teaming up with them.

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February 10, 2011

One on One: Eric Danziger talks growing Wyndham globally | hospitalityworldnetwork.com

In a year of diminished growth for many hotel brands, Wyndham Hotel Group’s strategy of acquiring new brands like TRYP and Dream helped the global corporation flourish in 2010.

hospitalityworldnetwork.com