Sales & Marketing USA & Canada External Articles - Hospitality Net

Advertisement

External Article

April 25, 2013

Starwood CEO: Yesterday’s luxury is tomorrow’s necessity | luxurydaily.com

The CEO of Starwood Hotels & Resorts said at the American Express Publishing Luxury Summit 2013 that the world is experiencing an age of change, which is altering the definition of luxury. During the “Shaking it Up: Inside Starwood’s Out-of-the-Box Thinking” session, the chief executive discussed how Starwood’s St. Regis, The Luxury Collection and W Hotels are responding to challenges in targeting the new luxury consumer.

luxurydaily.com

External Article

March 13, 2013

Stronger economy means more points to get a free hotel room | latimes.com

Here’s another sign that the economy is stronger: Several major hotel chains are significantly raising the number of loyalty reward points needed to book a free room. It’s a simple matter of supply and demand, said Joe Brancatelli, who writes an online column on business travel. An improving economy has spurred more travel, prompting hotels to raise rates.

External Article

March 13, 2013

Google Benefits as Priceline Outspends Expedia on Web Ads | bloomberg.com

Priceline.com Inc. has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia Inc. in the hotel-booking market and stepping up a rivalry that’s benefiting Google Inc. Even as social-networking services Facebook Inc. and Twitter Inc. capture a widening share of the Web-advertising market, the top online travel agents still choose to place most of their ads on search sites, where consumers can quickly compare prices and complete a transaction in a matter of clicks.

External Article

February 25, 2013

Hotels secure negotiating power amid meetings recovery | travelmarketreport.com

By Harvey Chipkin. The long-awaited meetings industry recovery is finally under way, shifting the negotiating advantage away from planners to hotels, according to a new study from Colliers PKF Hospitality Research. While transient and leisure travel began turning around soon after the recession ended in 2009, hotels did not see group demand recover until 2011, according to Robert Mandelbaum, director of research information services for Colliers PKF Hospitality Research.

Travel Market Report

External Article

February 25, 2013

Mobile Devices Grab More Travel Dollars | mediapost.com

Smartphones and tablets are on track to capture nearly one in five online travel dollars by 2014. U.S. mobile leisure/unmanaged business travel bookings will hit nearly $26 billion in 2014 -- more than tripling since 2012 -- estimates travel research firm PhoCusWright.

MediaPost Communications

External Article

February 22, 2013

Revenue management turns to ancillary fees | hotelmanagement.net

While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees. One reason comparison of ancillary fees has lagged behind room rates is because the presence of ancillary fees can vary by market. For example, in the U.S., hotels often charge for Wi-Fi, while in Europe it is often free, said Ryan Haynes, VP of marketing for eRevMax and RateTiger.

hotelmanagement.net

External Article

February 19, 2013

Office Space, by the Hour | nytimes.com

Seasoned business travelers are used to booking a place to sleep. But a couch in the lobby? Somewhat by default, hotel lobbies, business centers and the open space around meeting areas have long functioned as places to meet, network and get work done, although workers’ growing ability to be connected without being tethered to a desk has accelerated the trend.

The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter.

Ad Tambourine One

All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

External Article

January 25, 2013

Leaders talk tech, mobile and government at ALIS 2013 | hotelnewsnow.com

Hotel investment conferences aren’t only focused on capitalization rates, Libor spreads and loan-to-value equations. Executives speaking during the Americas Lodging Investment Summit opening general session closed their discussion Tuesday afternoon at the Nokia Theatre with a realistic look at technology and the challenges it presents hotel owners and operators.

External Article

January 24, 2013

Three Ways the Hospitality Industry is Using Instagram | windmillnetworking.com

With a $1 billion acquisition by Facebook and over 80 million users as of last August, Instagram has officially become a platform to watch. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. How Can a Destination Use Instagram to Promote the City?

windmillnetworking.com

External Article

January 21, 2013

Affluent millennials are target audience of the future | luxurydaily.com

A Luxury Institute executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that affluent millennials will be moving into the prime of their luxury consumption years as baby boomers are moving out. During the “Marketing to Generation LuXurY” session, the executive discussed the typical millennial demographic and how marketers will have to adjust their strategy to target this group. All in all, the millennial demographic feels more confident, more entitled and is comfortable with technology.

luxurydaily.com

External Article

January 18, 2013

Fitness Center in a Hotel Room | nytimes.com

A FREQUENT traveler, Soozan Baxter never bothers with the hotel gym. Instead, she checks with the front desk to make sure there is a tub in the bathroom, an iron in the closet and a sturdy bench or ottoman in the room. Ms. Baxter’s solution for staying in shape while on the road: a 30-minute routine designed by her Manhattan-based personal trainer, Nicole Glor, that lets her exercise without having to pack hand weights or exercise mats. “I don’t want to carry a lot of stuff with me,” said Ms. Baxter, 37, a commercial real estate consultant who travels from one to three days a week throughout the year.

External Article

November 20, 2012

Online travel companies shed light on future | hotelnewsnow.com

The shift from offline to online bookings has been growing over the past decade and the leading digital travel companies are reaping the benefits. But that growth could cap in the near future, according to PhoCusWright research. And online distribution players need to adapt their business models to continue growing rather than entrench themselves in battles over market share.

External Article

November 1, 2012

New York hotels make do with fewer employees | usatoday.com

Many hotels in New York over the last few days have been making do with fewer employees, as Sandy devastated the region and quickly altered the lives of millions of people. Many hospitality workers, however, made sacrifices to stay in their hotels without their families so that guests would still have as seamless an experience as possible - regardless of deteriorating weather conditions.

New York City, New York, United States

Ad Tambourine One

All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

External Article

October 31, 2012

Hotels offer more than rooms in Sandy's wake | foxnews.com

From stranded travelers to powerless locals -- hotels along the Eastern seaboard are dealing with an influx of people as the power outages continue in Hurricane Sandy’s wake. Hotel reservations desks have been fielding countless calls from thousands of stranded travelers seeking to either cancel their rooms or find a place to stay around major cities in the Northeast. Starwood Hotels & Resorts Worldwide Inc., which operates the Westin, Sheraton and Marriott properties, has received calls all around the country, but many about New York reservations. “Yes, our volume is quite large,” a reservations manager told FoxNews.com.

External Article

October 3, 2012

Travel Dives Deep into Digital Advertising | emarketer.com

According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011. This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing their spend over time, as well as established digital advertisers focusing on emerging channels.

External Article

September 18, 2012

Travel players predict 2013 trends, concerns | hotelnewsnow.com

As hoteliers start planning for 2013, travel industry players are predicting the next big trends and concepts, said a group of panelists who spoke during EyeforTravel’s Travel Distribution Summit North America 2012. Though companies are focusing on different aspects of the industry, there’s one thing everyone seems to be keeping top of mind: the consumer.

External Article

September 13, 2012

Ads for the Standard NYC Are Far From Standard | dailymail.co.uk

The Standard Hotel has released an eyebrow-raising ad campaign, which, in one image, shows a woman urinating on a rug in front of another man. In an effort to promote its five locations in Los Angeles, Miami Beach, New York and West Hollywood, the hipster-loved hotel has used three shocking, and what have been called 'gross' photographs, by Austrian artist Erwin Wurm. From a series titled How To be Politically Incorrect, a second ad features a man sticking his head down a woman's sweater, while the third shows a woman leaning over another woman to spit into a bowl of soup.

dailymail.co.uk

New York, New York, United States

External Article

September 5, 2012

Hotel guests willing to pay extra for sought-after features | hotelmanagement.net

Hoteliers can drive revenue growth by offering not only experiences that customers want, but experiences for which they are willing to pay a premium. Recently, PwC conducted research to analyze the value of different hotel options. The research reveals that issue resolution and in-room amenities are features most sought by customers. Unlike traditional methods of consumer research, PwC’s Experience Radar 2012 measures the features that customers value as they select a hotel, not just features they like. The difference is that valued features are those for which customers are willing to pay more. The study is based on responses to an online survey from a sample of 900 U.S. consumers—600 leisure travelers and 300 business travelers.

hotelmanagement.net

External Article

August 23, 2012

D.C. hotels ready inaugural 'deals' | politico.com

Five days until the Republican Convention. Thirteen days until the Democratic Convention. Seventy-six days until Election Day. And 152 days until the inauguration. Never too early to start planning, right? Take, for instance, Washington, D.C.,’s Park Hyatt Hotel, which is already advertising its Presidential Suite for January 18 to January 22, 2013 “at a special, all-inclusive rate of $57,000,” according to a release.

Washington, District of Columbia, United States

External Article

May 22, 2012

Travel business rebounding as agents adapt to tech-savvy generation | vegasinc.com

he Internet has become a game-changer for the travel industry. But it was also a job-killer. As the public became more familiar with researching travel options and booking plane tickets and hotel rooms online, people became their own travel agents. Thousands of travel agency professionals lost their jobs, and small mom-and-pop agencies either were absorbed by giant travel companies or disappeared.