Main Trends for Wellness Businesses in 2023
The wellness industry is diverse, dynamic – and, therefore, complex.
By Gonçalo Santos, Director Solutions Management, TNG Leisure & Activities, HRS Hospitality & Retail Systems
Opinion Articles
Hotel Managers: New Career Opportunities in Hospitality Bridging Healthcare (H2H)
As more health care facilities grow to become “medical campuses” and medical meccas for care, they emulate hotels in their quality and delivery of health and wellness (H2H) services. Many build hotels or have partner hotels for medical guests and tourists on their health campuses. An innovative approach for blending hospitality and health care can be found in Orlando, where the RosenCare model could boost lodging revenue by using medical travel to the United States. In fact, in medical centers and hospitals, after the procedure (surgery or other treatment), approximately 75% of the services provided to patients are hospitality/hotel-related services (H2H) including dining, environmental, transportation, front desk, educational, and entertainment services.
By Fred DeMicco and Jackie Guzman
Farm to Wellness Retreats as an Evolution for Wellness and Hotel Distribution
Entering yet another unprecedented travel period with a looming recession and the sputtering end of the post-pandemic travel recovery, there are nevertheless a myriad of trends that are strongly converging to offer hotels a path to profitability no matter the economic climate. In this case, we are talking about the growth in demand for wellness products as well as the emergence of newer search platforms to cut through the exhaustion of digital noise in the travel space.
By Larry Mogelonsky and Adam Mogelonsky
Tapping into the Power of Micro-Experiences to Build Bonds with Customers and Staff
The world is full of experiences, big and small. In travel, there’s a lot of focus on the peak experiences like that instagrammable moment at the top of Mt. Everest. But micro-experiences may be more important, not only for our health and well-being, but for our humanity too. Plus, it can supercharge customer loyalty with brands.
By Susie Arnett, Director of Wellness Programming, Six Senses
Marketing Spa Stays to Digital Nomads
Although many companies are asking teams to return to the workplace, the digital nomad market continues to see strong growth.
By Susie Arnett, Director of Wellness Programming, Six Senses
Going Long for Hotel Longevity Part IX: Add Some Biohacking Foods
Prioritizing health, nutrition and wellness are a long-term trend, but how can any hotelier distill this multi-decade progression into one or two action items that can elicit measurable results over the next few quarters? You may not have a spa or capex for wholly new programming, so start small and start with F&B – an operation that nearly all hotel guests experience during their stays.
By Larry Mogelonsky and Adam Mogelonsky
Hospitality to Health Renaissance: Innovative Community-Based Healthcare Strategies that can have Positive Implications to Lodging and Restaurant Operations
This paper provides some community-based creative solutions bridging Hospitality to Healthcare - putting the “heart back in healthcare” to improve the health and well-being of the community. These innovative programs provide a blueprint for high performance and practical health benefits. These programs cover a wide array of tactics that are practical fixes for health care systems. The health models presented in this paper are adaptable to other geographical regions and are brilliant beacons for health that can succeed and impact other communities.
By Fred DeMicco and Suzi Mariano
How Real Wellness Programming Builds Perpetual Revenues with TheLifeCo
Our hypothesis is that wellness will play a leading role in many hotel brands’ growth over the coming decades. Populations in advanced economies are getting older, meaning more demand for medical tourism or healthspan-extension programming. Concurrently, there is an ever-growing interest in wellbeing-boosting and antiaging activities, scientific research and products following the work-life reset that was the pandemic.
By Larry Mogelonsky and Adam Mogelonsky
Wellness-Dedicated Branded Residences All Hype But No Volume
Dedicated wellness-themed branded residences have seemed to be all the buzz recently, but the volume of such developments does not indicate that the hype actually translates into a real market trend.
By Roger Allen, Group Chief Executive Officer, RLA Global
4 Dos & Don’ts of Creating Unique Experiences at Your Hotel
As more hoteliers venture into the experience economy, there will be quite a bit of trial & error to figure out how to create a variety of valuable activities. What should decision makers and teams keep in mind as they approach this process? Whether it’s on-site activities, pop-ups & events, workshops, excursions, or multi-day retreats, the possibilities are truly endless. But you have to find what works for you! Here are our top four dos and don’ts for creating unique experiences at your property.
By Samantha Hardcastle, Founder, The Storied Experience
HVS Monday Musings: Hotel Spas – Rewriting the Narrative
Spas have become a standard amenity at most hotels in recent decades, with several hotel chains placing a strong emphasis on offering top-notch spa facilities to guests. According to a Global Wellness Institute report, prior to the pandemic, the spa industry was growing at a CAGR of 8.7%, reaching US$111 billion in revenue in 2019; hotel and resort spas accounted for over 40% of the industry’s revenue.
By Mandeep Lamba and Dipti Mohan
Whither Wellness?
Everyone travels for their own reason. For more and more people these days, that reason appears to be wellness.
By Tammy Pahel, VP of Spa & Wellness Operations, Carillon Miami Wellness Resort
Enhanced Traveler’s Wellness During Flu Season with Nutraceutical Supplements Available at Resorts and Spas with On-Site Prontocare Clinics
Given the current and future pandemics, challenges for travelers and their wellness are imminent. It is imperative to develop strategies to enhance immune system and traveler wellness to prevent infection and disease. Black Seed Intake reduces coronavirus infection rate and its complications.
By Fred DeMicco and Adel Eldin
Destination Self-Care: Practice Wellness Beyond the Hotel Industry
What city in the U.S. has the best weather? Arguably, San Diego has the most temperate year-round climate. This allows travelers and locals alike to enjoy the outdoors. Relaxing in the sun, working out in the great outdoors, sunset meditations, and yoga and wellness classes are just a few of the activities one can enjoy in San Diego. But what if you are in a market where the weather is not always great? It doesn’t matter, because wellness activities can be accomplished indoors when necessary as well.
By Bob Rauch, President of RAR Hospitality, R.A. Rauch & Associates, Inc.
Going Long for Hotel Longevity Part IV: Getting More Wellness Revenues from Men
The longevity revolution holds a lot of promise, but with labor challenges, supply chain nuisances and a looming recession that may handicap the current travel recovery, hotel brands need practical solutions for the here and now. Per the title, let’s think in terms of taking what you have and tweaking your services or messaging to ramp up select demographics.
By Larry Mogelonsky and Adam Mogelonsky
HVS Monday Musings: The Heal in India Initiative – An Opportunity for Indian Hotel Sector
India has emerged as a preferred medical tourism destination, with the Medical Tourism Association ranking it as the world's 10th most attractive country for medical tourism in 2020-21 out of 46 destinations worldwide. Nevertheless, India ranks higher in terms of medical tourism costs and facilities & services. The presence of several high-quality, well-equipped healthcare facilities, as well as a strong base of highly skilled and specialized English-speaking medical professionals, offering world-class treatments at much lower costs than in developed nations, are some of the reasons for the growth of this segment in India.
By Mandeep Lamba and Dipti Mohan
Spas: Elevating Staff and Guest Experiences Through Technology
Today's spas offer relaxing, healing guest experiences facilitated by the seamless and effective use of technology to personalize each guest's visit. Whether day spas, destination spas, or hotel/resort spas, all these facilities must utilize modern technology solutions to equip staff members to operate efficiently, exceed guest expectations, and remain competitive by inspiring positive word-of-mouth and return visits.
By Frank Pitsikalis, Senior Vice President, Product Strategy, Hotels, Agilysys
Creating Digital Anticipation for Spa Services
Spa and wellness services place a particular focus on being present and in the moment. Thus, a hotel's spa and wellness experience typically begins as soon as guests walk through the spa door. This is where a comprehensive, in-person, multi-sensory experience can be fully implemented. When a person visits a spa, they are seeking an opportunity to relax and restore their mind, body, and soul.
By Michael J. Goldrich, Founder and Chief advisor, Vivander Advisors
Spa, Health and Wellness Services in Hotels
This article aims to analyze current practices, future trends, and issues in hotel spa health and wellness services, briefly discussing possible development solutions for the next decade from the perspective of supply and demand.
By Bendegul Okumus, Associate Professor, UCF Rosen College & Hospitality Management, UCF
Can Hotel Reviews Be Used to Measure Guest Wellbeing?
Guest satisfaction scores are an industry mainstay, used a general barometer for service quality and the ability to attract more bookings for the hotel. Reviews are also vital for error recovery, fixing perceived faults, addressing maintenance issues and assessing what to renovate.
By Larry Mogelonsky and Adam Mogelonsky