Marketing Spa Stays to Digital Nomads
Although many companies are asking teams to return to the workplace, the digital nomad market continues to see strong growth.
Although many companies are asking teams to return to the workplace, the digital nomad market continues to see strong growth.
Prioritizing health, nutrition and wellness are a long-term trend, but how can any hotelier distill this multi-decade progression into one or two action items that can elicit measurable results over the next few quarters? You may not have a spa or capex for wholly new programming, so start small and start with F&B – an operation that nearly all hotel guests experience during their stays.
This paper provides some community-based creative solutions bridging Hospitality to Healthcare - putting the “heart back in healthcare” to improve the health and well-being of the community. These innovative programs provide a blueprint for high performance and practical health benefits. These programs cover a wide array of tactics that are practical fixes for health care systems. The health models presented in this paper are adaptable to other geographical regions and are brilliant beacons for health that can succeed and impact other communities.
Our hypothesis is that wellness will play a leading role in many hotel brands’ growth over the coming decades. Populations in advanced economies are getting older, meaning more demand for medical tourism or healthspan-extension programming. Concurrently, there is an ever-growing interest in wellbeing-boosting and antiaging activities, scientific research and products following the work-life reset that was the pandemic.
Dedicated wellness-themed branded residences have seemed to be all the buzz recently, but the volume of such developments does not indicate that the hype actually translates into a real market trend.
As more hoteliers venture into the experience economy, there will be quite a bit of trial & error to figure out how to create a variety of valuable activities. What should decision makers and teams keep in mind as they approach this process? Whether it’s on-site activities, pop-ups & events, workshops, excursions, or multi-day retreats, the possibilities are truly endless. But you have to find what works for you! Here are our top four dos and don’ts for creating unique experiences at your property.
Spas have become a standard amenity at most hotels in recent decades, with several hotel chains placing a strong emphasis on offering top-notch spa facilities to guests. According to a Global Wellness Institute report, prior to the pandemic, the spa industry was growing at a CAGR of 8.7%, reaching US$111 billion in revenue in 2019; hotel and resort spas accounted for over 40% of the industry’s revenue.
Everyone travels for their own reason. For more and more people these days, that reason appears to be wellness.
Given the current and future pandemics, challenges for travelers and their wellness are imminent. It is imperative to develop strategies to enhance immune system and traveler wellness to prevent infection and disease. Black Seed Intake reduces coronavirus infection rate and its complications.
What city in the U.S. has the best weather? Arguably, San Diego has the most temperate year-round climate. This allows travelers and locals alike to enjoy the outdoors. Relaxing in the sun, working out in the great outdoors, sunset meditations, and yoga and wellness classes are just a few of the activities one can enjoy in San Diego. But what if you are in a market where the weather is not always great? It doesn’t matter, because wellness activities can be accomplished indoors when necessary as well.
The longevity revolution holds a lot of promise, but with labor challenges, supply chain nuisances and a looming recession that may handicap the current travel recovery, hotel brands need practical solutions for the here and now. Per the title, let’s think in terms of taking what you have and tweaking your services or messaging to ramp up select demographics.
India has emerged as a preferred medical tourism destination, with the Medical Tourism Association ranking it as the world's 10th most attractive country for medical tourism in 2020-21 out of 46 destinations worldwide. Nevertheless, India ranks higher in terms of medical tourism costs and facilities & services. The presence of several high-quality, well-equipped healthcare facilities, as well as a strong base of highly skilled and specialized English-speaking medical professionals, offering world-class treatments at much lower costs than in developed nations, are some of the reasons for the growth of this segment in India.
Today's spas offer relaxing, healing guest experiences facilitated by the seamless and effective use of technology to personalize each guest's visit. Whether day spas, destination spas, or hotel/resort spas, all these facilities must utilize modern technology solutions to equip staff members to operate efficiently, exceed guest expectations, and remain competitive by inspiring positive word-of-mouth and return visits.
Spa and wellness services place a particular focus on being present and in the moment. Thus, a hotel's spa and wellness experience typically begins as soon as guests walk through the spa door. This is where a comprehensive, in-person, multi-sensory experience can be fully implemented. When a person visits a spa, they are seeking an opportunity to relax and restore their mind, body, and soul.
This article aims to analyze current practices, future trends, and issues in hotel spa health and wellness services, briefly discussing possible development solutions for the next decade from the perspective of supply and demand.
Guest satisfaction scores are an industry mainstay, used a general barometer for service quality and the ability to attract more bookings for the hotel. Reviews are also vital for error recovery, fixing perceived faults, addressing maintenance issues and assessing what to renovate.
The pandemic brought the issues of death and loss to the forefront for many employers. With nearly one million more Americans dying during the pandemic than otherwise would have been expected, organizations likely have at least some employees dealing with loss (Wall Street Journal, 1/11/22). In addition, adding to the stress and trauma, approximately, 3.5 million workers have left the U.S. workforce since March 2020. About 1.2 million from the hospitality industry, thus creating huge challenges and stressors hospitality businesses.
The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2022. The spa experience is no longer simply about pampering; spas are now required to offer an extensive menu of healing therapies for the mind, body and soul.
A Pathways Discovery Hospitality Bridging Healthcare (H2H) panel was held at the School of Hotel and Restaurant Management at Northern Arizona University exploring senior living and hotel/hospitality management. Michael Tompkins chaired the expert panel; his background is in both the medical field and hospitality industry. He transitioned from healthcare as a registered nurse manager in long-term care to hospitality with Canyon Ranch Health Resorts as part of their Executive Management team.
Let’s look beyond the forecasted travel recovery for the latter of 2021 for a moment – beyond the near-term ‘revenge travel’ surge. What emerging trends will define travel for the decade ahead?