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Announcements

Rebranding

Iconic Ambassador Hotel of Waikiki Becomes Hawaii’s First Tapestry Collection by Hilton

The Ambassador Hotel of Waikiki, Tapestry Collection by Hilton on the island of O'ahu, has officially joined Hilton as the first Tapestry Collection property in Hawai'i. Situated at the gateway to Waikiki, this beloved hotel blends a legacy of local charm with Hilton's globally renowned hospitality and expansive benefits. The Ambassador Hotel of Waikiki is operated by Highgate, who continues to bring its expertise as a premier real estate and hospitality management company to the islands of Hawai'i. The collaboration marks a new chapter that honors the hotel's deep roots in the community while introducing guests to the distinctive, story-driven spirit of the Tapestry Collection.

Tapestry Collection by Hilton
Honolulu, Hawaii, United States
Rebranding

Shanghai’s Iconic Peace Hotel to Join the Glamorous Raffles Portfolio

Accor and Jinjiang International Group today announced a new era for the world-renowned Peace Hotel, one of Shanghai's most beloved landmarks. Built in 1929 by Sir Victor Sassoon as the Cathay Hotel, the art deco masterpiece has been owned by Jinjiang Group since 1984, and became a part of Fairmont Hotels & Resorts in 2010. The legendary hotel will remain open during its transformation before debuting in 2027 as the Raffles Peace Hotel Shanghai, a flagship among a celebrated portfolio that includes the illustrious Raffles Singapore as well as the historic Raffles London at The OWO.

Raffles
Shang Hai Shi, China
Rebranding

Discover Meliá Costa Atlantis, Northern Tenerife’s New Coastal Gem

​Following a comprehensive renovation, Meliá Costa Atlantis reopens as the latest addition to the Meliá Hotels & Resorts portfolio, marking a new chapter for premium hospitality in northern Tenerife. Formerly operating under the Sol brand, the hotel has undergone a complete transformation, part of a strategic repositioning by GMA Corporate for Atom Hoteles Socimi, involved an investment of nearly €4 million, to usher in a new era of elevated guest experiences, positioning itself as a benchmark in hospitality, wellness, and authentic connection with the Canary Islands' natural environment.

Meliá
Puerto de la Cruz, Spain
Rebranding

Avani Barbarons Seychelles to Relaunch Following Major Transformation, Elevated to Avani+

Minor Hotels, a global hospitality group that owns and operates over 560 hotels in 57 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas, announces the upcoming relaunch of Avani+ Barbarons Seychelles. Set to reopen on 16th June 2025, the reimagined resort marks the next chapter for one of Seychelles' most notable beachfront escapes, unveiling a refreshed look and elevated guest experiences that reflect the contemporary sophistication of Avani.

AVANI
Mahe, Seychelles
Rebranding

From Opulence to Oasis: How BLINK Design Group Reimagined Caesars Palace Dubai as a Banyan Tree Sanctuary

BLINK Design Group has released new images of its striking two-phase transformation of the former Caesars Palace Dubai into Banyan Tree Dubai. The first phase, which took just one month, offered a subtle yet strategic refresh, breathing new life into pivotal public spaces - from the arrival experience and lobby lounge to the all-day dining destination - infusing each with a refined sense of place. The second design chapter, one year in the making, marked a more transformative evolution, reimagining the wellness offering at every level. Here, the Banyan Tree Spa, gym, and salon were meticulously redesigned as part of the property's metamorphosis from Caesars Palace to the serene sophistication of Banyan Tree.

Banyan Tree
Dubai, United Arab Emirates
Rebranding

Mandarin Oriental Exceptional Homes Expands Portfolio with Iconic Umbrian Estate, Castello di Procopio

Mandarin Oriental Exceptional Homes proudly announces the addition of the magnificent Castello di Procopio to its curated portfolio. This exceptional 8-bedroom estate marks the brand's first property in the sought-after area of Umbria, Italy, offering guests a unique opportunity to immerse themselves in the region's rich culture while enjoying Mandarin Oriental services and experiences.

Mandarin Oriental Exceptional Homes
Migiana di Monte Tezio, Italy
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Rebranding

Minor Hotels Unveils a Strategic Repositioning of Oaks Hotels, Resorts & Suites, Fuelling Global Growth

Minor Hotels reveals an evolution of Oaks Hotels, Resorts & Suites, announcing a shift from serviced apartments to full-service hotel, resort and suites brand. A reinvigorated service focus, introduction of unique operating hallmarks and refreshed brand identity will create global resonance and distinction in a competitive market.

Oaks Hotels & Resorts
Maroochydore, Australia
Rebranding

The Radical Hotel in Asheville Joins Tapestry Collection by Hilton

The Radical Hotel, a boutique hotel and living art installation in Asheville's River Arts District, has joined Tapestry Collection by Hilton. The Radical Asheville, Tapestry Collection by Hilton becomes part of Tapestry Collection by Hilton, a collection of nearly 160 independent hotels, each offering an original, vibrant personality, where unique stories come to life and offer authentic experiences in off-the-beaten-path locations.

Tapestry Collection by Hilton
Asheville, North Carolina, United States
Rebranding

Hotel Milo Announces Multi-Million-Dollar Renovation and Reimagination to “The Milo,” Ushering in a New Era for the Beloved Santa Barbara Coastal Property

Hotel Milo, the boutique beachfront property located in the sun-kissed Pacific enclave of Santa Barbara, has embarked on a multi-million-dollar renovation and rebranding effort. The first phase of the full-scale reimagination is underway, with a floor-to-ceiling revitalization of the property's 121 guestrooms and refreshment of all outdoor communal spaces. Marking a new chapter for this beloved West Beach landmark positioned along W Cabrillo Blvd., the hotel will unveil its refreshed identity as "The Milo" in June 2025, with full project completion slated for summer 2025. Throughout the renovation process, the hotel will remain open to guests, with several newly redesigned guestrooms now complete and available for reservation.

The Milo
Santa Barbara, California, United States
Rebranding

Beach House Fort Lauderdale, a Hilton Resort Welcomes Guests to a Newly Crafted Resort Experience on Fort Lauderdale Beach

Today, Hilton announces the unveiling of Beach House Fort Lauderdale, a Hilton Resort, marking the transformation of the former Hilton Fort Lauderdale Beach Resort. Following extensive renovations, the reimagined resort introduces a refreshed and elevated guest experience in the heart of Fort Lauderdale. Nestled along the scenic coastline, Beach House Fort Lauderdale captures the spirit of coastal living with a focus on easy elegance, inspired amenities and locally sourced cuisine and warm, heartfelt hospitality.

Hilton
Fort Lauderdale, Florida, United States
Rebranding

Ennismore Continues Global Growth with Signing of Hyde Melbourne Place

Ennismore, the fastest-growing lifestyle hospitality company, is proud to announce its continued global growth with the signing of Melbourne Place in the heart of Melbourne's CBD. The celebrated property will be reimagined and relaunched as Hyde Melbourne Place, marking the group's debut in Australia, set to officially open under the Hyde flag on May 2, 2025.

Hyde Hotels & Residences
Melbourne, Australia
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Rebranding

OUTRIGGER Acquires Prime Beachfront Resort on Phi Phi Island, Thailand

OUTRIGGER Hospitality Group has officially acquired Zeavola Resort, a premier beachfront escape nestled on the northern tip of Thailand's famed Phi Phi Island. Set along a secluded stretch of powdery white sand and framed by swaying palms and the emerald waters of the Andaman Sea, the property is poised to undergo a full transformation and rebrand as OUTRIGGER Phi Phi Island Resort - a five-star sanctuary defined by barefoot luxury and authentic island charm.

Outrigger Resorts
Koh Phi Phi, Ao Nang, Krabi, Thailand
Rebranding

Accor to Manage Victoria Golf Resort & Spa, Portugal

Accor, a world-leading hospitality group with over 5,600 properties across more than 110 countries and 45+ brands, is pleased to announce it has taken over the management of Victoria Golf Resort & Spa, a landmark hotel on southern Portugal's picturesque Algarve coast. Effective April 30, 2025, the 260-room hotel, just a 30-minute drive from Faro International Airport in Vilamoura, will become Victoria Golf Resort & Spa, Managed by Accor.

Fairmont
VILAMOURA, Portugal
Rebranding

InnVentures Unveils Converted AC Hotel by Marriott Portland Lake Oswego

InnVentures, a hotel management company specializing in premium select-service and extended stay hotels, announces today that the Crowne Plaza Portland-Lake Oswego will convert to the AC Hotel Portland Lake Oswego and officially opened under the new name on April 25. The conversion brings to the Lake Oswego area a highly respected hotel brand within the hospitality industry that is noted for its deeply loyal customer base.

AC Hotels by Marriott
Lake Oswego, Oregon, United States