HVS Monday Musings: Rebuilding the MICE Segment in India
If ‘virtual’ was the key trend in the meetings, incentives, conferences, and events (MICE) industry in 2020, ‘hybrid’ has been the buzzword in 2021, as in-person attendance made a comeback at large-scale events in various countries. All popular international MICE locations are taking measures to resurrect the segment, with Singapore and the UAE leading the way, having hosted multiple hybrid events successfully in the past year, with even international delegates in attendance.