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ITC Hotels Signs Welcomhotel Mysuru, Karnataka: A New Address for Immersive Cultural and Leisure Experiences

ITC Hotels Limited today announced the signing of a management agreement for Welcomhotel by ITC Hotels Mysuru, a 99-key hotel in the culturally rich city of Mysuru, Karnataka. The signing marks another significant milestone in ITC Hotels’ growth strategy and further strengthens the presence of the Welcomhotel brand across key business and leisure destinations in South India.

The Biggest Opportunity for Longevity Amenities at Hotels Is in the Guestroom

Adam Mogelonsky makes the case that the longevity revolution is no longer a luxury niche but a structural shift in guest expectations and that the most overlooked opportunity lies not in spas or fitness centers, but in the guestroom itself. For time-poor travelers who rarely make it to hotel amenities, the room is the only wellness touchpoint that reaches everyone.

Creating Atmosphere: Design, AI, and the Human Experience of Hospitality

James Watson argues that AI's most promising role in hospitality design is not to generate atmospheres autonomously, but to give human designers the precision and responsiveness needed to make spaces that genuinely breathe — adapting in real time to occupancy, mood, and moment. The risk, he warns, is not that AI replaces designers, but that without strong human vision guiding it, it flattens the industry into an algorithmically pleasant, characterless sameness.

Find Your Way Amidst Ancient Wilderness: Auko Eco-Wellness Lodges Opens in Phong Nha from 20th July

Set along the Son River and embraced by the limestone peaks of Phong Nha–Ke Bang UNESCO World Heritage Site, home to the world's largest cave system including the legendary Son Doong caves, Auko Eco-Wellness Lodges is set to open its doors on 20 July 2026, as a new expression of regenerative hospitality in Vietnam. This summer marks the perfect moment to be among the first to find your way.

True Recognition at the Front Desk: A More Personal Check-In

Alan Young argues that voice recognition technology at the front desk is not a cost-cutting measure but a means of restoring something the industry has been quietly losing: the agent's attention. By offloading administrative commands to speech, the technology frees staff to do what no system can replicate — make a guest feel genuinely seen upon arrival.

Canopy Debuts in South East Asia with Canopy Bangkok Sukhumvit, Now Accepting Reservations Ahead of August Opening

Canopy Bangkok Sukhumvit is now accepting reservations ahead of opening its doors on 1 August 2026, marking the brand's debut in South East Asia. As a high-end boutique hotel brand, Canopy brings together layered design, considered food and beverage, and social spaces shaped by the neighborhood, offering travelers a welcoming sense of home while they discover somewhere new. Located on Sukhumvit Soi 12, the hotel will introduce a locally inspired experience to Asoke, one of Bangkok's most connected neighborhoods.

The Lobby Boy v2031 or How Hotels Learned to Stop Worrying and Love the HXO

Terence Ronson looks ahead to 2031, when frictionless automation will have made most hotels equally smart, equally efficient, and equally forgettable — and argues that the competitive differentiator will be a new role he calls the Human Experience Orchestrator. Part behavioral psychologist, part operational commander, the HXO is the person who reads the AI's outputs and then decides, with genuine human judgment, what to actually do with them.

ITC Hotels Signs Welcomhotel Salasar, Rajasthan

ITC Hotels Limited announced the signing of a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key hotel set amidst one of Indias’s most revered spiritual destinations. Designed on a 6-acre site, the proposed hotel is envisioned to introduce a distinctive new destination that celebrates the region's rich cultural heritage while catering to the growing demand for pilgrimage tourism, destination weddings, social events, and experiential leisure travel.

AI Adoption Is Accelerating. Here’s How Hotels Are Keeping Pace

Catherine Donaldson takes a decidedly practical approach, moving past the philosophical debates about AI in hospitality to focus on where it is already delivering measurable results today. From AI voice agents answering calls around the clock to agentic workflows that coordinate operations without manual handoffs, she maps five proven use cases and makes the case that the performance gap between adopters and laggards is already widening.