Sales & Marketing
Challenges In China’s Grand National Strategy For Modernisation Its Tourism Offering
Tourism is a core, but highly volatile, component of China's grand national strategy for modernisation, according to Dr Eric Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research paper. The researchers find that less developed areas in particular desperately need to retain people and resources to strengthen their tourism offering. Drawing on a rich dataset of personal narratives, the study sheds light on the emerging phenomenon of urban-rural migration and offers guidance for rural destinations on strategically planning tourism employment and entrepreneurship. The findings may empower individuals to realise the Chinese dream of personal achievement and help less developed areas attract and retain capital for sustainable tourism development.
ITB India goes all-virtual for 2021 Event
Due to the ongoing travel restrictions and the circumstances around the current pandemic situation, ITB India organiser has decided to hold the inaugural ITB India 2021 as an entirely virtual event, set to take place from 7 - 9 April 2021. The new event format provides exhibitors and attendees with both maximum safety and planning certainty. The virtual show welcomes over 400 Indian and Southeast Asian buyers from MICE, Corporate and Leisure sectors. ITB India 2021 Virtual will be hosted on ITB Community in Asia (ITB Community), which is a one of a kind, unrivaled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round.
Singapore Tourism Board and Trip.com Group forge three-year global partnership to co-market Singapore; Trip.com Group sets up International Headquarters in Singapore
he Singapore Tourism Board (STB) and Trip.com Group today signed a three-year Memorandum of Understanding to jointly market Singapore as the destination of choice for travellers, and to enhance visitors' experience in Singapore. In addition, Trip.com Group announced that it has set up its International Headquarters (IHQ) in Singapore.
TravelRevive to bring back the physical MICE experience
TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), will be held at the Marina Bay Sands Expo & Convention Centre, Singapore, from 25-26 November 2020.
New Hospitality Brand Azumi To Launch In Japan
Adrian Zecha, Founder of Aman, alongside Japanese hospitality group Naru Developments, announce the launch of their new brand Azumi. The brand will offer a fresh take on the Japanese ryokan by combining the wholehearted, personal hospitality that characterizes a traditional stay with the best elements of the global hotel experience. The first Azumi property is scheduled to open in the Setouchi Region of Japan in Spring 2021.
Expedia’s Drew Bowering on emerging travel trends
As our industry starts to welcome early signs of recovery, at least domestically while bubble plans accelerate across the Tasman, now is a critical time for us to analyse the long-term impact on traveller booking behaviours in the wake of the pandemic.
TravelRevive to debut this November in a brand-new format
TravelRevive - which will take place live from 25-26 November, 2020, at Marina Bay Sands Expo & Convention Centre, will bring together the travel industry to exchange ideas, bridge knowledge gaps, and reimagine how the future of travel will look like. TravelRevive will be the first pilot tradeshow to trial the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.
Travel For India - An Initiative By IHCL On World Tourism Day
MUMBAI: On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia's largest hospitality company, has launched #TravelForIndia - a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives. In line with the Government's 'Vocal for Local' vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods. With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video today, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.
Singapore hopes artificial intelligence will help boost its tourism industry
Singapore is gradually reopening its borders again after months of coronavirus travel restrictions.
Rediscover The Heritage Of Raffles Hotel Singapore In ‘A Life Intertwined’ By Resident Historian, Leslie Danker
Raffles Hotel Singapore today released a new book, 'A Life Intertwined', by Resident Historian, Leslie Danker, marking the hotel's 133rd birthday. Produced with the support of the National Heritage Board (NHB), the aptly-named memoir recounts the rich history and heritage of the iconic property through Danker's collection of mementos and trivia, as well as interesting anecdotes from his 48-year career at the hotel.
Virtual Destination Mekong Summit provides actionable insights for travel and tourism industry during COVID-19
The 1st Destination Mekong Summit was organized virtually by UNWTO Affiliate Member Strategies as a lead partner of Destination Mekong in partnership with the Mekong Tourism Coordinating Office on 25 August 2020. Nearly 1,500 registered attendees from over 100 countries joined the virtual conference on Zoom with an additional 500 following the live stream on YouTube and the event website. "With the topic "Balanced Tourism Recovery for a Better Future", the Summit had the objective to answer burning questions, offer actionable suggestions on how to survive these challenging times, and best prepare for an accelerated recovery.", explained Mr. Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office, and chair of the summit
Meeting Expectations: 5 Things Australian Planners Should Consider As Meetings & Events Resume
Between the devastating bushfires and the coronavirus pandemic, it has been a difficult year for meetings and events in Australia so far. Companies have had to adapt by moving some meetings online - but virtual interactions aren't a perfect substitute for face-to-face meetings. It's harder to sustain people's attention and form meaningful connections in a virtual setting or make employees feel valued and motivated in a way that can be achieved through an incentive trip.
China’s post-COVID-19 travel industry sees green shoots with tourists embracing short trips, luxury stays
In China's post-Covid-19 tourism market, short-distance travelling and luxury holidays are leading the rebound, while tour groups and business trips are declining, according to industry players.
ITB India goes hybrid for inaugural 2021 Live and Virtual Event
ITB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening five days later, on 15 - 16 April 2021. Coming April 2021, ITB India 2021 will offer a hybrid exhibition experience to the travel industry. The event will be amongst the first exhibitions in India to adopt a hybrid model. The live event will welcome over 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 top speakers. The virtual event is set to complement the live event by reuniting a much wider audience accompanied with digital innovations to improve audience engagement and connectivity. "We see how trade fairs are changing as a result of the COVID-19 pandemic. Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events," said Sonia Prashar, Deputy Director General of Indo-German Chamber of Commerce, the organiser of ITB India. ITB India 2021 virtual event will be hosted on ITB Community in Asia (ITB Community). ITB Community is a one of a kind, unrivaled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round. Attendees of ITB India 2021 can expect the following key privileges:
Working with the Government of Japan to Support Tourism Recovery
Airbnb has announced it is participating in Japan's 'Go To Travel' campaign to help boost domestic tourism and support economic recovery in the country.
Last-Minute Domestic Travellers Play Vital Role In Support Of Thai Tourism Industry
New data from SiteMinder, the global hotel industry's leading guest acquisition platform, reveals a fast-growing shift toward last-minute travel among local holidaymakers in light of the uncertainty created by COVID-19.