Sales & Marketing

Many hoteliers have adopted interactive widgets on their homepage as well as on pages deeper in the hotel booking funnel. The benefit of using widget technologies such as Userguest, The Hotels Network and TripTease (to name a few) is to attract and convert the website visitors into hotel bookers.

For those languishing under 2% CVR, the answer is usually pretty obvious. The best way to increase your conversion rate is to 'think like a booker'. Find ten minutes. Make a cup of tea, and before you pick up your phone or open a browser window, think about your ideal guest.

Improving conversion rates on a hotel website should ALWAYS be a priority, not just in 2024. Indeed, hoteliers invest quite a bit into SEO, paid search, paid social media as well as content strategies across various digital outposts (newsletter, blog, social media, SMS, etc.).

Amazon missed their one and only chance to enter the travel space by not acquiring Orbitz or Travelocity when these OTAs were for up for grabs. Now it is too late - the consolidation In the travel intermediary space has already happened.

Today Amazon has approximately 200 million Amazon Prime members globally. To put this into perspective, if Amazon Prime was a country, it would be the 8th biggest in the world measured by population. With this enormous membership size, or 'captive audience', Amazon has the necessary market reach to monetize any travel-related product or service.

I laughed at first when I saw this topic, as I recall vividly having had this discussion in the past. In fact, I wrote a blog post titled Will You Book Your Next Hotel on Amazon?... back in 2014!! Amazon did indeed tip its toes into travel distribution but the journey was short-lived.