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Sales & Marketing

Press Release

Travel Tech Asia 2024 records highest exhibition space sold and unveils stunning line of bellwether speakers

Travel Tech Asia 2024, co-located with ITB Asia and MICE Show Asia, will take place from 23 to 25 October 2024 at Sands Expo and Convention Centre, Singapore. The show has already sold more exhibition spaces than last year with bigger and more Travel Tech exhibitors. Key exhibitors include Hotelbeds, Agoda, Go Global Travel, TBO Holidays, Korea Tourism Startup Center, Juniper Travel Technology, Convergent International Travel, Travel Compositor, SiteMinder, DerbySoft, Archipelago International, 11-Infotech System, LY.com,Airalo, Guangdong Qiyouji International Travel, Green Motion International, LianLian Pay and YeePay. And top bellwether speakers from Agoda, D-EDGE Hospitality Solutions, Sabre Corporation, Booking.com and Millennium Hotels and Resorts.

ITB Berlin
Singapore
Press Release

Introducing the World’s Coolest Commute: Fairfield by Marriott is Looking for an Aspiring Road Trip Reporter

Do you love Japan and are craving an adventure beyond the usual tourist spots? It’s time to embark on an opportunity of a lifetime! Fairfield by Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, today launches a month-long search for its first-ever ‘Road Trip Reporter’, to co-develop content about the unrivaled adventures that await across Japan’s sprawling, less-traveled countryside.

Marriott
Japan
Supplier News

BYD Lofts Grows Revenues by 15 Percent with IDeaS G3 RMS

IDeaS, a SAS company and the world’s leading provider of hotel revenue management software and services, announced today that BYD Lofts Boutique Hotel & Serviced Apartments had grown its property revenues by 15 percent with IDeaS G3 Revenue Management System (RMS) after adopting the system to automate daily pricing activity and enhance its commercial strategies.

IDeaS
Eugene, Thailand
Press Release

Global Hotel Alliance (GHA) Reveals 2024 Japanese Market Travel Trends At Its First Tokyo CEO Conference

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, revealed key 2024 Japanese travel and tourism trends at its global CEO conference this week. Staged in Japan for the first time, the CEOs of more than 40 GHA hotel brands and media gathered at HOTEL GROOVE SHINJUKU in Tokyo to hear insights into the preferences and behaviours of Japanese travellers.

Global Hotel Alliance (GHA)
Japan
Press Release

IHCL Unveils New Taj Website to Enhance Guest Experience

Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the unveiling of its new Taj website. Designed with the signature ‘Taj’ touch, the all-new www.tajhotels.com introduces a digital experience that resonates with the brand’s vision and enhances the guests’ booking journey.

IHCL
India
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Mews
Press Release

Marriott International Study Reveals Digital Journey and Experiential Luxury Crucial for Travel Choices in 2024

In collaboration with leading media platform Jing Daily, Marriott International unveils an in-depth report shedding light on the evolving landscape of luxury travel in China. Titled “Luxury Explored: Chinese Luxury Travelers’ Evolving Desires,” the report delves deep into the transformative trends and shifting preferences shaping the Chinese luxury travel market.

Marriott
China
Press Release

Ovolo Hotels and TRESemmé Unveil World's First Hair Service Menu

Ovolo Hotels is thrilled to announce a nationwide partnership with renowned hair care brand Tresemmé, launching the world’s first Hair Service Menu. Rolling out across the designer hotel collection in Sydney (Woolloomooloo), Melbourne (South Yarra), Canberra (Nishi) and Brisbane (The Valley) from Friday 10th May 2024, the complimentary menu which will allow guests to order bespoke, professional products directly to their room upon arrival.

Ovolo Hotels
Australia
Press Release

ITB India 2024 returns bigger and better on 11 – 13 September

ITB India is happening alongside MICE Show India and Travel Tech India, from 11 – 13 September 2024 at Jio World Convention Centre, Mumbai. With over 400 exhibitors, over 120 speakers, and over 600 Indian and South Asian buyers with 80% of them being decision makers, the B2B event assures unparalleled business opportunities for all attendees, serving as the gateway to the thriving Indian travel market. Super Early Bird rates are available for exhibitors until 15 May.

ITB Berlin
India
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Why Hospitality Net Leads B2B in Hospitality

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Hospitality Net
Press Release

Phuket Hotels Association Goes Live With “Absolutely Fabulous Travel Sale” to Raise Funds for Hospitality Students

Phuket Hotels Association, the non-profit organisation of hoteliers focused on creating a sustainable future for Phuket, has announced that its “Absolutely Fabulous Travel Sale” is back with an amazing array of prizes, including heavenly hotel stays and aspirational travel experiences all around the globe.

Phuket Hotels Association
Phuket, Thailand
Press Release

ARMA Endorses Intellisoftwares Hotel RevBoost AI-Driven Revenue Management System

In a significant development, the Australian Revenue Management Association (ARMA) - a major peak body representing revenue and yield management in the hospitality and tourism industry - has officially endorsed Intellisoftware Pty Ltd's AI-driven Revenue Management System (RMS) Hotel RevBoost as part of a broader strategic partnership with the company.

ARMA - Australian Revenue Management Association
Australia
Opinion Article

Time to reconnect with China: why and how

Before the Covid pandemic disrupted global travel, China was well established as the biggest tourism source market in the world, with an accumulated 155 million outbound trips and a spend of USD 250 billion in 2019. No other market even came close. Chinese travellers were highly sought after, either for their sheer numbers or for their high travel spend. Sometimes both.

Oliver Sedlinger
By Oliver Sedlinger, Co-Founder and CEO of Sedlinger & Associates, Sedlinger & Associates Ltd
China
View

It's Time for Hotel Marketers to Put AI to Work

Asking whether hoteliers should use generative AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to help plan and execute content in 2024 is a bit like asking whether we should use a property management system to handle rates and inventory. You probably can get by without it, but it's a genuinely bad idea. Let me ask you this: Do you think the smartest hoteliers ignore helpful technology in their marketing and content development practices? What about the OTAs? Of course not. 

Tim Peter
View by Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC
View

The Art of Delegation: Connecting Andy Warhol's (Human) Assistants to ChatGPT

Can ChatGPT Replace Human-Created Hotel Marketing Content? 

Short answer: Yes.

Long answer: Faced with the threat of human obsolescence in the creative sector, I believe the considerations I have previously expressed regarding the future of hospitality also apply to content creation. In an article titled "The Hotels of the Future: Anthropocentric, Technocentric, and Hybrid," I discussed the possibility that, in the near future, three types of hotels might coexist, differentiated not by stars or reputation but by the percentage of biological staff employed. This perspective offers an intriguing parallel with the content creation sector, where I believe two likely scenarios will emerge: on one hand, content produced entirely by humans could become a luxury ("Human-as-Luxury"), sought after for its authenticity and intrinsic value, similarly to the contemporary appreciation for traditional craftsmanship. On the other hand, the figure of the content "creator-as-director" emerges, who utilizes artificial intelligence models to execute content, thereby redesigning the human role from creator to project manager. This discussion is more easily understandable, I believe, by looking at the world of art (which is the purest and least vile form of content creation):

Simone Puorto
View by Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net
Max Starkov
By Max Starkov
Expert Views (12)
Adam Mogelonsky
Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited

Yes and no. A good comparison to rationalize how GPTs will be used by hotel marketers is to look back at the advent of front-end CMSs and visual composers for websites. Not only did these greatly reduce the costs of website development and updates, but now marketers could directly make simple edits on the fly, allowing them to test different copy / images.

Frederic Gonzalo
Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing

Tools like ChatGPT or Google Gemini are phenomenal copywriters and should be used as enablers, tools to make our work easier, quicker, and more creative. Thus, it's not a matter of hoteliers "replacing" content creators with generative AI tools but rather making the most of them to become more productive and efficient.

Mark Fancourt
Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH

Yes, these tools can provide a significant degree of heavy lifting. With a little more training and relevant targeted content these tools can also pick up on levels of nuance and style. Although care should be taken to ensure that the produced information is not in some ways plagiarized from the existing reference pool of content.

View all Answers
Press Release

Hilton Announces Global Partnership with Deepika Padukone for ‘Hilton. For The Stay’ Campaign in India

Hilton (NYSE: HLT) has today announced a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.

Hilton
India