Sales & Marketing

The concept of a pass with 'unlimited stays' makes no sense for an individual property. However, for a large chain with multiple locations, a modified version might be viable. Before dismissing the idea out of hand, consider a pass with the limitation of no more than one, two-night's stay at any property per quarter.

Airlines are in a better position to offer this type of promotion as they can recoup incremental revenue via additional fees for luggage, seat allocation and more. Hotels are not likely to be able to charge incremental fees for these types of services, at least not yet.

Unlimited stays? sounds like a great alternative to paying rent! And I guess that's the challenge... the headline offer is great (for PR and buzz) but the restrictions will need to be locked down.What I love about the unlimited-stay idea is it would require a hotel to ramp up revenue from ancillaries and attributes.

In my view this is a natural progression of leveraging an engaged audience to provide them with greater opportunities. Today most businesses are pursuing a program of amassing a database of contacts and associated behavior to grow their business and extend commercial value.

I have anticipated the major hotel chains to do try and monetize their huge website and mobile app traffic and loyalty membership data for quite some time now. In the past, the membership data was monetized primarily through the cobranded credit cards: Ex.

Curated experiences are always a tricky thing as what is curated today might not be tomorrow and there is a very blurry line between curated to truly benefit the customer vs enahnced curated experiences based on the algorythm pushing "curation".