Sustainability

Trailblazing new paths together

I believe that we'd be further on the road of climate and biodiversity actions if we were effectively using cooperation in our sectors. Initiatives of small and wider scales are growing though, which is necessary as trailblazing new ways of doing business and new ways of designing desirable travel experiences requires exploring as many new paths as possible.

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Hotels and the Perfect Storm: Prioritising the most critical actions

Risks affecting the hospitality industry are not only related to inflation, war, and geopolitics. Science has proven that climate-related risks and biodiversity loss are a threat to the fabric of society. The convergence of global systemic risks has a name: 'global polycrisis'[1]. The hospitality industry operates in a volatile, uncertain, complex, and ambiguous environment. Thus, it is challenging for hotel owners, operators, and leadership teams to adapt to the constantly changing circumstances.