Its not the large that eat the small, its the fast that eat the slow..
AI will not eat established hospitality tech by 2023, but it will expose how fragile much of it really is.
View by Klaus Kohlmayr, Chief Evangelist and Development Officer, IDeaS
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Expert Views (11)
Matthijs Welle, CEO, Mews
Generally, more people with access to AI will not mean better solutions, it will mean more noise in the market, more fragmented and badly deployed technology - just like the last decades, but at a bigger scale, and the people who suffer are hotel employees and guests. I do believe that to stand out from the pack and deliver something truly remarkable, you need genuine innovators to bring all these solutions together in a coherent ecosystem that is open, collaborative, and truly end-to-end in how we serve guests. The best technology partners will build closer partnerships at the backend layer, while hoteliers can build complete AI workflows on the frontend.
Gustav Søgård, Founder, Opally
By HITEC 2030, AI will not have eaten established hospitality tech. It will have eaten the repetitive workflow layer around it. Hotels will still rely on PMS, CRS, RMS, payments, distribution, and other systems of record. Those systems are too operationally critical to disappear quickly.
George Roukas, President, GAIPAN
2030 is a long time from now, especially in AI-years, which are only about 60 days long!If I think about the current trajectories and strategies of the bigger companies that will lead this movement, I see larger travel enterprises implementing foundational agentic backbones like Frontier from OpenAI or Claude Enterprise from Anthropic.
HVS Europe Hotel Transactions Bulletin - Week Ending 05 June 2026
HVS Europe's weekly bulletin covers five hotel transactions across the UK, Spain, Italy, and France, including sales of Novotel London Greenwich, Allegro Isora Tenerife, and Lindenhof Resort South Tyrol.
When "I Don't Care" Starts Recruiting
A hospitality operator argues that tolerating disengaged employees is the fastest way to erode standards, warning that indifference spreads and drives away high performers.
By Franck Desplechin, CEO Founder | F&B Expert, Cheffranck.com
CEO Perspective: Industry Outlook Improves, But Pressure Remains
A CEO perspective from Otelier argues that while RevPAR forecasts improved at NYU 2026, inflation continues to outpace revenue growth, shifting operator focus from topline metrics to GOPPAR, NOI, and labor productivity.
By Rob Lawrence, CEO, Otelier
OTAs Are Funding the AI That Replaces Them, Hotels Watch the Wrong Clock, Two HN Interviews on Leading Differently
Monday opened with the most consequential distribution story of the week: Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the prospect that hotels will soon rent visibility from the same parent that runs both the OTA and the assistant. Two HN interviews on crisis leadership and regenerative hospitality set the tone for a week that keeps asking what it means to lead well.
Keep the Helicopter View: Bernold Schroeder on Leading Through Crisis
Kempinski veteran Bernold Schroeder shares lessons from leading through Covid and multiple Asian crises, including the value of helicopter thinking, overcommunication, and empathy over technical brilliance.
NEXT brings Swissôtel to Georgia's Black Sea Coast with Archi
Georgia’s two leading developers, NEXT and Archi, have presented the Swissôtel Kobuleti Beach Resort project on the Black Sea coast in Kobuleti.On June 3rd, an official event was held at the project site on the Black Sea coast, where the development vision of the new premium-class hotel-residential complex was presented, along with its significance in the context of the economic and tourism development of the Adjara region.The event was attended by the Prime Minister of Georgia, the Minister of Economy, the Chairman of the Government of the Autonomous Republic of Adjara, as well as the CEO of TBC Bank and the Vice President of Swissôtel. The guests also addressed the audience with speeches and congratulated the project founders on the launch of this large-scale development.A symbolic part of the event was the “Three Sails,” an architectural symbol of the three-tower concept that reflects the identity of the complex and the vision of Black Sea coastal development. The event concluded with a symbolic “capsule drop,” marking the official start of the project.Archi, NEXT, and the world-renowned hotel brand Swissôtel are jointly developing a multifunctional premium-class complex that combines hotel, residential, and investment apartments.As the founders note, the project represents a long-term vision that brings together international experience, local development potential, and premium hospitality standards.
490-Room Sheraton Orlando Lake Buena Vista Resort Completes Multi-Million Renovation of All Guest Rooms
Officials of the 490-room Sheraton Orlando Lake Buena Vista Resort today announced that the hotel completed a multi-million renovation of all guest rooms. Operated by HEI Hotel & Resorts, the hotel’s successful renovation concludes phase one of a two-phase process that will completely upgrade the hotel lobby, restaurant, market, convention space and pool area.
The ROI of letting go: Why autonomy is Africa’s real hospitality differentiator
A Valor executive argues that empowering GMs to act as local entrepreneurs, rather than following rigid brand standards, is the key competitive differentiator for international hotel brands operating in Africa.
By Joep Schoof, Chief Operating Officer Africa, Valor Hospitality
The right to not have missed - Booking and Airbnb are buying a seat in agentic travel, and protecting the storefronts it erodes
Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the risk that hotels will soon rent visibility from the same parent that runs both the OTA and the assistant.
By Markus Busch, Editor/Publisher, hospitality.today
Your Guests Are Not Looking for Satisfaction. They Are Looking for Safety.
The author argues that guest satisfaction scores fail to capture whether guests felt genuinely recognized, and that recognition, not service efficiency, is the true driver of repeat visits.
By Hideki Hayashi, Founder, Pulse Hospitality Group
Ancestral Superfoods From East to West Asia: Sustainable Nutrition for Asian Hospitality
A contributed piece for Hotel Yearbook 2026 explores seven ancestral superfoods across six Asian countries as a framework for building sustainable, health-focused F&B menus in Asian hospitality.
By Nico Dingemans, Founder and Managing Director, Hospitality in Health (HIH)
Your Hotel Is Not Behind on AI. It Is Watching the Wrong Clock.
A hotel operations veteran argues hoteliers should focus less on AI tools and more on clean data, open integrations, and AI discoverability before demand-side shifts erode visibility.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Lipstick on Legacy: Aradhana Khowala on What Regeneration Really Means
Dr. Aradhana Khowala, CEO of Aptamind Partners, challenges the hospitality industry to move beyond sustainability theatre, arguing regeneration requires measurable outcomes, community benefit, and a systemic redesign, not new vocabulary.
Mexican Hospitality Summit 2026 Closes with More Than 400 Industry Professionals and Announces Expansion Across Latin America
The second Mexican Hospitality Summit drew 400+ professionals to Mérida and announced a 2027 rebrand as the Latin American Hospitality Summit, plus a new dedicated wellness tourism event.
ARDA Spring Conference Insights: Timeshare Industry Is Resilient and Evolving
The 2026 ARDA Spring Conference revealed the U.S. timeshare sector generates $10.7B annually with 80% occupancy, outpacing hotels, while AI adoption and major brand consolidations reshape the market.
By Donald C. Stephens Jr., Managing Director of HVS Orlando Consulting & Valuation, HVS
Sustainable Travel Immersion at Its Peak with Sumaq Machu Picchu Hotel
Owner Angie Clavijo details how Sumaq Machu Picchu Hotel integrates regenerative farming, agrobiodiversity, and Andean cultural heritage into a luxury guest experience, with B Corp certification in final stages.
By Adam Mogelonsky and Larry Mogelonsky
5 Ways Hotels Can Embed Sustainability into Day-To-Day Operations
AC Hotel Asheville Downtown shares how it moved sustainability from good intentions to measurable daily operations through data tracking, workflow integration, and leadership accountability.
By Brandon Miller, General Manager, McKibbon
AI Hospitality Alliance Announces Founding Advisory Board of Global Hospitality, Technology, AI, and Academic Leaders to Help Shape the Future of AI in Hospitality
The AI Hospitality Alliance has formed a 22-member inaugural Advisory Board spanning hotel brands, cloud infrastructure, payments, academia, and AI platforms to guide responsible AI adoption and standards across the industry.
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