A fractional CMO argues that hotel tech vendors over-invest in product features while underinvesting in marketing, citing data showing winning SaaS companies spend 44% on sales and marketing vs. 31% on product.
Fredrik Sjoberg draws a sharp historical line from the 10% commission of the travel agent era to the 15–25% of OTAs, and asks whether the AI agent era will push that number to 30% — the rate Apple held in the App Store for over a decade simply because it controlled the front door. The industry, he argues, is making the same structural mistakes it made with OTAs, and has a narrow window to act before the terms are set for good.
The author argues that leaders who understand frontline operational realities, not just guest metrics, drive stronger service consistency, employee retention, and long-term guest loyalty.
A promotional explainer arguing that hospitality groups should replace personal messaging apps with dedicated work chat tools, citing data ownership risks and multi-property communication gaps.
Amadeus' Travel Dreams 2026 research shows travelers pay more when hotels deliver relevant, personalized experiences, making AI-powered personalization a direct driver of conversion, spend, and loyalty.
TKo Hospitality adds three properties to its Mid-Atlantic portfolio, including two Rehoboth Beach boutiques and a 50-room luxury hotel under development at New Jersey's Fort Monmouth, plus a Hyatt Studios groundbreaking in Bethlehem, PA.
HotelREZ rebrands Elegant Hotel Collection to Elegant Hotels of the World, adding new UK and Asia Pacific properties and launching a curated five-star tier called Masterpiece.
Opening July 1, Casa METT Sitges is a relaxed 5-star luxury resort that captures the spirit of the coast across five historic villas, entertaining spaces and an expansive garden just steps from the Mediterranean Sea and close to the heart of Sitges. Known for its artistic spirit, open-minded atmosphere, and effortless coastal lifestyle, the historic beach town of Sitges is 45 minutes from Barcelona on the coast.
Thursday brings the week's AI-distribution thread to a sharp point. OTA chiefs at Booking and Expedia are positioning to own the conversion layer of AI travel discovery, even as hotels fund the work that feeds it, and Lighthouse finds 82% of AI hotel recommendations already lean on OTAs and editorial media. Marriott signed for 10 hotels in Saudi Arabia, and WTTC turned its sustainability baseline into a certification.
Evermore Orlando Resort partners with Harvard-trained social scientist Kasley Killam to develop a formal "Relational Wellness" program, positioning the resort as the first luxury brand to ground its guest experience strategy in social health research.
A Private Hideaway in the Heart of Austin: Hotel Trinity Brings a Seafood Fine Dining Concept, Guest-Only Rooftop, and Residential Luxury.
Research from Global Payments finds 63% of consumers feel overwhelmed by large menus, with 37% abandoning orders when rushed, highlighting how complexity kills conversion.
Hyatt and Parks Hospitality Holdings will open two all-inclusive luxury resorts in Mexico in H2 2026: the 148-room Park Hyatt Riviera Maya and the 301-room Grand Hyatt Los Cabos.
WTTC's Hotel Sustainability Basics, adopted by 8,000+ hotels in 85 countries, will become an independent third-party certification aligned with EU green claims rules and the GSTC Accreditation Framework.
HOSPA has published a practical guide on the Employment (Allocation of Tips) Act 2023, covering troncs, written policies, record keeping, tax, VAT, and agency worker inclusion for UK hospitality operators.
WTTC warns that raising Barcelona's cruise tourist tax risks reducing visitor spend, cutting jobs, and eroding the city's edge over rival Mediterranean ports.
An Oxford Economics study for AHLA and CHLA finds San Francisco hotels generated $12B in economic impact in 2025, supporting nearly 50,000 jobs and $2B in tax revenue, with ADRs at 92% of 2019 levels.
Roch Capital's renovation of Hampton Inn Jacksonville Beach Oceanfront, running March to August 2026, overhauls public areas, bars, dining, and meeting spaces with a coastal design theme managed by Newport Hospitality Group.
Expedia Group and Censuswide surveyed 1,500 hotel decision makers across six markets, finding fully connected properties are 1.6x more likely to report improved occupancy, ADR, or RevPAR than basic-connectivity peers.
Pablo Delgado argues that AI assistants are not simply adding another channel to hotel distribution — they are compressing the entire travel funnel into a single conversation, potentially owning discovery, consideration, and transaction in one pass. The hotels that wait for certainty before adapting, he warns, risk repeating the same mistake they made when OTAs arrived.
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