Opinion Articles

The GINTO Model: Boutique Hotel Substance Meets Scalable Growth

In a hospitality industry where boutique often means niche and scale often means compromise, GINTO Hotels is quietly proving that the two can coexist. On a recent trip to Paris, I had the opportunity to meet with Brice de Puymorin, Julien Kiefer, and Emmanuelle Pochat, the visionary trio behind GINTO, and to experience their philosophy firsthand during a stay at PILGRIM, their bold Left Bank property. What emerged from our conversation was more than a brand story—it was a blueprint for a new kind of urban hospitality: one that preserves the charm and substance of a neighbourhood hotel while delivering a business model designed for growth across Europe.

Hotel Market Beat 2025 Q1 - UK

The UK hotel investment market saw record-high transaction volumes in 2024 primarily driven by major portfolio deals such as Edwardian & Village. While Q1 2025 showed a 72% reduction in volume, a higher number of deals were recorded, totaling 28 individual transactions. Institutional buyers drove transaction activity in Q1 2025, accounting for 40% of total volumes. This reflects a shift from Q1 2024, when the market was primarily dominated by private buyers. The Upscale & Luxury segments led marginally in terms of market share (25% & 23%, respectively), though total volumes were down. Looking forward, single asset transactions are expected to dominate, supported by increased price alignment between buyers and sellers and fewer anticipated portfolio deals by year-end.

Ireland Market Beat H1 2024

Investment Trends

For H1 2024 a total of €655M was transacted, a near fourfold increase on the approximately €173M traded in H1 2023 – this pushed transaction volumes over the past year to an all-time high of almost €790M. Activity was supported by continued good operational performance across the sector and a couple of large deals including the sales of the Shelbourne Hotel and a majority stake in the Dean Hotel Group.

Prime Yields

Prime yields have moved modestly higher over the past twelve months but looking forward we expect them to stabilise, boosted by gradually looser ECB monetary policy with the first steps in this journey occurring in June with a 25 basis point interest rate cut. With growing appetite among investors and liquidity in the debt markets, we expect to see a gradual yield sharpening for prime assets as we progress into 2025.

Market Performance

Despite ongoing supply growth, the occupancy and ADR in Irish hotels remained healthy in H1 2024, with only minor softening relative to H1 2023. While RevPAR in Ireland declined by 1.2% to €125 in H1 2024, it was the 3rd-highest level in Europe. In Dublin, the occupancy reached 80% in H1 2024, the second highest in Europe, albeit a minor decline from 2023. This, combined with a 4% drop in ADR, resulted in a 5% RevPAR decrease, although 23% above pre-Covid level in 2019.

Supply Outlook

510 new rooms were delivered in Dublin in H1 while Premier Inn also opened their first hotel in Cork in January. We estimate there are currently in excess of 1,700 hotel rooms under construction in Dublin (around 6% of Dublin’s room stock) while two hotels in Cork are also due to open later this year. The new supply is welcome to satisfy growing demand, particularly in the Dublin market, albeit the increased competitiveness might constrain occupancy and ADR growth.

Demand Outlook

Ireland’s economic outlook continues to support the hotel sector. Employment hit another all-time high of 2.71 million while wages (up 4.7% year on year in Q1) are now growing in real terms as inflation (2.2% in June 2024) eases. Tourist trends also continue to be strong. Overnight trips by foreign visitors (over rolling 12-month periods) gradually rose in the first half of the year as has the average spend.

Is Opening A Hotel In A Swiss Ski Resort A Good Investment?

Five years ago, the future of Swiss winter ski resorts was somewhat dim, after consecutive winter seasons with little to no snow and despite a relatively stable number of tourists. There was a perception at that time that existing resorts would be required to transition into four-season resorts simply to continue to exist. That dim view became somewhat rosier, when the snows returned and top resorts saw the return of skiers in record numbers of visitors for the next three winters, climaxing in 2019.